This document provides guidance for journalists on using Twitter. It outlines that Twitter should not be used as a marketing tool, complaint list, automated feed, or to meet page view goals. Instead, journalists should use Twitter to find story ideas, sources, and experts, solicit interested parties, vet ideas, and talk with readers. The document recommends setting goals for finding sources and experts and engaging with readers. It also provides tips for basic Twitter functions, finding people to follow, publicizing one's Twitter account, and measuring success.

1. Twitter for
Journalist
s
in 140 slides or less
by @OCReggie http://twitter.com/ocreggie
The Orange County Register http://ocregister.com

2. What it isn't
•A marketing tool
•A complaint list
•Just an automated feed
•A way to meet page view goals
•Private

3. What it is

4. quot;Getting itquot;

5. For journalists
•Find story ideas
•Find sources
•Find experts
•Solicit to interested parties
•Vet ideas
•Talk with readers
•Share content (his, hers and ours)

6. Success stories
•@ColonelTribune
•@rsylvester
•@ricksanchezcnn
•@newsguy777
•@grobbins
•Elections

7. Set goals
•Find x story ideas in first month
•Find x sources by second month
•Find x experts by first month
•Get x replies to solicits
•Join x conversations
•Share x links

8. Twitter.com

9. Account settings

10. Basic tweet

11. Reply to a tweet

12. Re-tweet

13. Tweet with link

14. Eavesdrop
•search.twitter.com
(keyword, location)
•twemes.com
•tweetscan.com
•twist.flaptor.com

15. Find people to follow
•your friends
•search.twitter.com
•crazybob.org/twubble
•twitter.grader.com
•twitterholic.com
•mytweeple.com

16. Publicize
•Blog sidebar
•E-mail signature
•Phone
•Facebook

17. Measure success
•Did you find x story ideas?
•Did you find x sources?
•Did you find x experts?
•Did you get x replies to solicits?
•Did you join in x conversations?
•Did you share x links?

18. Not working?
STOP IT!