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DESIGN & SOCIAL CAPITAL
@kshitiz , Adobe, Noida, 17th August, 2016
CURRENTLY

Managing Trustee @ Happy Horizons Trust 

Dean / Director @ L’école de design Nantes Atlantique (India Studio)

Principal Designer @ Happy Horizons Consulting
PREVIOUSLY

Director, The Design Village

Design Manager & Strategist, Kuliza Technologies

UI Designer at Motorola, Infosys
STUDIED AT

BDes, Communication Design, IIT Guwahati, 2005

MS, Interaction Design, Indiana University, 2009
‘Social Capital’ is the network of relationships among people who
live and work in a particular society, enabling the society to function
properly.
Transactions are marked by reciprocity, trust and cooperation.
My tryst with design
July 2001
What is design?
Evolving understanding everyday
What kind of design do you do ?
Design is all around us
How can it help in improving the quality of life
From education to women empowerment to poverty reduction
The pressing problems of today
Unemployable graduates
Lack of skills
Malnutrition
Bad traffic in cities
Urban chaos
Lack of healthcare facilities
Pollution
…
the list could go on!
More challenges for designer
How may we create large scale impact through our solutions
We face a shortage of designers in
India
Just about 4000 design graduates per year
Photoshop produces the most
number of designers in India
than any other school!
We face a severe crisis of good
designers in India
How do you define someone as a good designer?
Trust, reciprocity and cooperation
How do we build design solutions that are based on the above
As we move to a more connected world, full of
gadgets and systems that are smarter than us, we
designers question the very foundation of these new
systems and solutions we are building, for its ability
to solve a problem and a potential to create long
lasting impact.
Experience driven world
Experience leads to satisfaction leads to happy customers
Social Capital is critical for Social
Innovations.
India needs a lot of Social
Innovations.
Design in India.
Design for India.
Design by India.
How may we designers work
towards creating better social capital
Designers are good at it.
The tablets and devices
Questioning the access to technology
Knowing the target audience
Who are you designing for ?
Understanding Social
The biggest irony of the smartphone is that it has made us anti-social
Being human centric
Adopt as a way of life
Keeping all stakeholders happy
The challenge in all design solutions
Encouraging to speak up
Resulting in instilling ample self confidence
Emphasise on peer learning
Cross pollinate teams from time to time
Better decision making
Adopting processes that encourage it across every team member
Work at Happy Horizons Trust
Using the Social Capital to work on Education for development.
The problem space
How may we improve the quality of education in India
Creating local leaders
To help in building the social capital within the community
Design and Design thinking as a way of life
Introducing design early
Enhancing skills
Introducing the children to new ways of learning
Book Designing workshop
An exercise in exploring alternative career options
Craft activities
To help in building the child motor skills
System design thinking
To help in driving systemic change
Storytelling to ignite discussions
Nothing excites a child more than stories
The society cannot progress without this
Women empowerment
Learnings along the way
Things I teach now at the academic programs I manage
no design! know design?
2001
in a design school
why design matters
2016
heading a design school
design matters
Get into countless arguments for this one. Design is a process too.
Design is not cosmetic work
Building social capital is tough
Social Innovations require more energy and passion
High glamour solutions fail fast
Building trust takes time
Have a global perspective, local approach
Understand local lifeworlds
Social Capital is a long term investment
Sustainability is important
Collaboration is key
Teamwork is crucial to the success
Build inclusive solutions
Engage with different stakeholders over time
Be a reflective practitioner
Think about the impact of your solutions from time to time
Think short term & long term
Social capital builds over time
Spread happiness
Nothing is more satisfying!
We need to value Social Capital
created for or by our designs!
It should come naturally to us!
Outreach of Happy Horizons Trust
Working with 40 schools across the country
6 districts in Bihar, 1 in Karnataka, 1 in Bengal
Programs outreaching over 27000 students
Digital literacy program to over 250 students
Over 1500 students benefited from Career Awareness Seminars
Thank you
Email: kshitiz@thehappyhorizons.in
Twitter: @kshitiz

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