2. Cellphones that can see through walls
and detect cancer
http://www.kurzweilai.net/cellphones-that-can-see-through-walls-and-detect-cancer
Assignment 01 / Research
3. ough is that it miniaturizes the imager, eliminating the need
http://www.kurzweilai.net/images/Terahertz-O-Pic-3.jpgn
Assignment 01 / Research
4. er tumors, diagnosing disease through breath analysis, and
https://www.flickr.com/photos/cathyscola/8625955850/in/set-72157627782719581/
Assignment 01 / Research
5. pically costs an average of about $4,900 for a PET scan of
http://health.costhelper.com/pet-scans.html
“This is a very expensive picture to take.”
Assignment 01 / Research
6. Hospital surveillance cameras with cancer detectors
- cost + time efficiency
- reduced radiation risks
- anticipate possible health issues
Assignment 01 / Future Product
7. User Persona A
[Daniel “Dr. Sexy” Rodriguez, 32 / Compassionate Doctor]
Assignment 02 / User Persona Research
Frustrations
- Lack of time/cost efficient scanning equipment
- Emotional stress from late stage cancer patients
- Inefficient allocation of hospital resources
Goals
- Detecting early stages of cancer more effectively resulting in happier patients
- Cost efficient scanning equipments allowing efficient hospital allocations
- Have safe and noninvasive imaging techniques without radiation exposure
8. Assignment 02 / User Persona Research
User Persona B
[Stephanie Bellin, 39 / Busy Homemaker]
Frustrations
- Worried of having genetic disposition of cancer
- Doesn't have financial resources to pay for diagnostic scans
- Fears radiation exposure from scanning technology
Goals
- Check for early stages of cancer
- Pay less for diagnostic scans
- Wishes for a noninvasive imaging technique without radiation
13. Assignment 03 / Branding
Naming Process
Selected words form the original post:
“Fast, Quick, Look, Smart, Bliss”
FaSCAN (tweaking fast)
quicklook (combining quick and look)
smartCAM (tweaking smart)
quikbliss (tweaking and combining quick and bliss)
14. Assignment 03 / Branding
Final Product / Service Name
alliteration - fun to say, memorable
descriptive - its fast, and it scans
evocative - invokes certain imagery
“its FaSCAN, not FaSCANNOT”
Selected Name: FaSCAN
17. Assignment 04 / Motion Graphics Branding
Final Video
youtube link
Notas del editor
Create an additional header style (h3). Likely this will be the same size as your body
text, but differentiated by using either heavier font weight or underline.
Create two lists consisting of 3 bullet points each. Use the h3 style to label these two
lists:
— Frustrations
— Goals
Depending on available space, these two lists may be displayed stacked, or side-byside
(2 text columns). Size your body text appropriately. Remember that adjacent
text containers need ample padding (spacing) between them
copy of Slide 7
Place your first poster design centered in the available space, sized as large as it can
be while still having ample margins around the edges.
Place your second poster design centered in the available space, sized as large as it
can be while still having ample margins around the edges.
P!nk : Source of inspiration for my Brand Product Name. Her songs invoke a sense of action, she's a role model, being strong and positive. She's a loving mother, busy and perfect as a User Persona B.
Brand Character Diagram chosen from several of her songs:
*personal notes *
Persona: if brand was a person, how would i describe him/her
Tone: suggesting underlying manner
Language: in terms of marketing
Purpose: relating to the product
Names that I came up with and the process:
FaSCAN
quicklook
smartCAM
quikbliss
list the justifications of why i chose them
alliteration: because its fun to say, and you can say it quick
descriptive: shows what the product is in minimally. its Fast and it scans. and its confident. faSCAN, not FasCANNOT.
evocative: invokes a vivid imagery of the personification
captures the essence of its purpose and tone.
list the justifications of why i chose them
alliteration: because its fun to say, and you can say it quick
descriptive: shows what the product is in minimally. its Fast and it scans. and its confident. faSCAN, not FasCANNOT.
evocative: invokes a vivid imagery of the personification
captures the essence of its purpose and tone.
list the justifications of why i chose them
alliteration: because its fun to say, and you can say it quick
descriptive: shows what the product is in minimally. its Fast and it scans. and its confident. faSCAN, not FasCANNOT.
evocative: invokes a vivid imagery of the personification
captures the essence of its purpose and tone.
list the justifications of why i chose them
alliteration: because its fun to say, and you can say it quick
descriptive: shows what the product is in minimally. its Fast and it scans. and its confident. faSCAN, not FasCANNOT.
evocative: invokes a vivid imagery of the personification
captures the essence of its purpose and tone.