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Channel and Distribution Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Negotiation Promotion Contact Transporting and storing Financing Packaging Money Goods Today’s system of exchange Producers Users
Channel intermediaries - Wholesalers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Channel intermediaries - Agents ,[object Object],[object Object],[object Object],[object Object],[object Object]
Channel intermediaries - Retailer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel intermediaries - Internet ,[object Object],[object Object],[object Object],[object Object],[object Object]
Six basic channel decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selection consideration ,[object Object],[object Object],[object Object],[object Object],[object Object]
Potential Influence Strategies- Frazier and Sheth (1989) ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Frazier and Summers (1984) Frequencies of use of Influence Strategies

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