1. Assignment 10 –
Group coursework
presentation of research
Kaya Sumbland
Gledis Dedaj
Rahel Fasil
Joanne Aroda

2. Group Individual Presentation Feedback Video.
A
http://www.youtube.com/watch?v=jJ-8tfV9ozg

3. Exploration of Questions
B

4. Exploration of Questions
B

5. Exploration of Questions
B

6. Exploration of Questions
B

7. Possible Topics
C
• Is our engagement with social media progressive?
Chosen Topic
• Why are people so obsessed with social media?
• Is social media the new puppeteers of our world?

8. D

9. E

10. Documentary Topic - ‘Is our engagement with social media progressive?’
Online Dating
The progression Online Dating started from the launch of
Match.com in 1995
when the internet started to become familiar with mass people
Online Dating was seen as a Taboo in society as…
• It wasn’t the norm
• You seen unconfident
• People will think you can’t get anyone
• You’ll be seen as lame and socially restricted
However, in recent years, it has become more accepted and normal
way of meeting a partner because many people are now joining – it
has progressed so much that
80% of people claim to know someone that has found love online.
Consequently makes more and more people comfortable with using
it.

11. Documentary Topic - ‘Is our engagement with social media progressive?’
Online Dating
Business
The businesses are booming with the constant rise!
Online dating revenues are growing 10% to 15% year, on
track to hit one point nine billion dollars within three
years, according to Piper Jaffray.
Match.com and Chemistry.com generated $343 million in
revenue this year, reporting 1.4 million active
subscribers, about 15% of the market.
TV Amplification has greatly helped this…
For example, ‘The only way is Essex’ showing Arg
signing up for a Dating Website making it seem
like something good, and if someone like him is
on it, more people will go on it as well. Especially
with it being such a popular show.

12. Documentary Topic - ‘Is our engagement with social media progressive?’
Online Dating Our engagement with dating is the fault of the
Why its so popular
individual, to which media institutions build upon
The main reasons to start up an account online are that…
• People are lonely
• It’s a ‘safety net’ to meet someone
• People are too busy to physically socialise
• Fed up with the meeting market
• Some think its an easy way to ‘get sex’
• Want a variety of choice
• Low confidence in getting a man or woman
• They want a specific partner with the same interests,
ethnicity, culture etc.
• People are part of a minority group

13. Documentary Topic - ‘Is our engagement with social media progressive?’
Online Dating
The increase
The main reason Online Dating websites have progressed so much
is because its becoming more and more common to seek online
help
1 in 5 relationships starting online, 48 million more people
used a dating website in 2012!
Further the number of sites is also
increasing being over 1400 sites across the
internet –
Leaving plenty to choose from for the 57%
increase to the use of online dating sites
Not only in the UK but across the globe!

14. Documentary Topic - ‘Is our engagement with social media progressive?’
Online Dating The main reason dating websites have progressed to rapidly is because
Fusion + Needs its been made easier and more efficient for people to find love over the
internet. This enables a fusion of culture.
7.8 million singles logged on to an Online Dating site – giving great reason for media
to progress and become larger to cater all needs.
Emotional Connections
Culture
Age
Fetish
Casual Sex
Sexuality

15. Documentary Topic - ‘Is our engagement with social media progressive?’
Online Dating Stefana Broadbent:
TED Talks
How the Internet enables intimacy
Sociologist Stefana explores her own research showing that
communication technology is capable of enabling deeper
relationships, bringing love across obstacles like distance and
workplace rules.
She did her research on a range of couples whether it be
married, family or friends.
There are different expectations now from technology, and even social
media, so for example In workplace…
• 50% of those with email, send private emails at work
that has possibly make relationships better in keeping contact
– so our engagement ultimately has a positive.

16. Documentary Topic - ‘Is our engagement with social media progressive?’
Online Dating I asked…
Primary Research
Do you think too many people use Dating sites?
Generally, my respondents argue
Do too many people rely on
people take advantage of dating Dating Sites
sites as an easy route to find
love, implying people in the UK do
generally reply on the internet.
Yes
No
However, its argued how many is
Hard to Say
too many? Nobody has the right
judgements and its ultimately the
individuals prerogative. Based on all area’s of the UK from
Yahoo! And in person closed
Online Dating is basically a strong questionnaire of
40 respondents.
tool provided for those who need
help

17. Documentary Topic - ‘Is our engagement with social media progressive?’
Online Dating
Pro’s and con’s

18. E

19. Documentary Topic - ‘Is our engagement with social media progressive?’
Social News are websites that feature user posted stories that
Social News are ranked based upon different categories, but most
Features
commonly how popular they are.
These stories are ones that are not covered on TV.
These websites have now progressed due to Web 2.0 which
allows and now rely on audience interaction.
The websites can be based on
humour, news, information and general discussion.
Social news is constantly progressing getting very popular
engagement with stories that do not come up on the
news, but are spread throughout social networking such
as Facebook, and Twitter.

20. Documentary Topic - ‘Is our engagement with social media progressive?’
Social News These are a few social news
Websites
websites…

21. Documentary Topic - ‘Is our engagement with social media progressive?’
Social News
Slashdot
Slashdot.com was one of the first
social news websites launched in 1997.
Since then the internet has progressed
and there are now many due to the
engagement across social media.
Users are able to submit their own
content and stories publicly – then the
best stories are presented on the front
pages. Further since the beginning of
Web 2.0 people can comment and get
involved in discussions on the story.

22. Documentary Topic - ‘Is our engagement with social media progressive?’
Social News Alexis Ohanian:
TED Talks
How to make a splash on social media
Alexis (co-founder of Reddit) basically talk about how to make something
small, really popular.
He used the example of Greenpeace, which was tracking and
supporting whales, which they wanted to create a new name for
adopted whales, two of the them where ancient god of the sea, the
other was ‘Mister splashy pants’ which someone has posted on Reddit.
The name became popular because it was funny, then Reddit got
involved and put a splashing whale as their logo, starting from 5%
features on Facebook, real life, etc. Popularity developed so far to 78%
that BBC News feature their story and Greenpeace reached their goal
successfully though this.
Alexis really emphasises if you want to succeed, you’ve got to loose
control and not take yourself too seriously.

23. Documentary Topic - ‘Is our engagement with social media progressive?’
Social News Slashdot.com has also been known for the ‘Slashdot effect’
Slashdot This is caused by popular topics causing web traffic from the
huge amount of people clicking on the links to read the
stories. The graphs shows evidence of social media interaction and progression
A Dynamoo message was posted at just before 3am in the
morning. Between 3am and 4am, the site received over 1,800
hits and the traffic remained at over 800 hits an hour for the 12
hours the link was on the main Slashdot page.
In the course of 24 hours, the site received 15,806
visitors, compared to the usual level of about 500 visitors in a
day. In other words, Slashdot generated an entire months traffic
in one day.
However, even as the story vanished into the Slashdot
archives, traffic kept coming from many secondary sources that
picked up on the original Slashdot story.
Prior to being featured on Slashdot, about 58% of traffic came from
Google, 4% from other search engines, 10% from other sites and
28% from direct type-ins, bookmarks and mailing list subscribers.
Three days after being featured on Slashdot, traffic levels were still
more than double that of before, with 30% of traffic from
Google, 5.5% from other search engines, 45% from referrals and
19.5% from bookmarks and type-ins.

24. Documentary Topic - ‘Is our engagement with social media progressive?’
Social News
Digg
Digg is another social news
site that allows you to follow
others then end up building
a profile.
However, what makes Digg different because it has a unique
voting system. Viewers are able to either ‘digg’ or ‘bury’
stories – consequently making it become more popular, or it
is has too many ‘burys’ it gets deleted from the website.
The engagement of the public is therefore essential in
getting stories popular, and further progress onto other
social media sites making some stories global.

25. Documentary Topic - ‘Is our engagement with social media progressive?’
Social News
News
Recently in the
newspaper I saw that
Philip Schofield had
brought up a list of
paedophiles suspected
from Parliament to David
Cameron that he got off
the internet.
This shows that social news it progressing so much that social
news on the internet, is turning into news shown on TV.
Also it brings up the point that on TV news the public have no
choice in what they show,
But when its social news, there are practically any boundaries
and any news can be published.

26. Documentary Topic - ‘Is our engagement with social media progressive?’
Social News I asked…
Primary Research
I Social news, becoming bigger than real news?
Is social news getting more
Generally, my respondents think influencial than real news?
because the publics engagement
with internet in the UK today is so
excessive, that it would only
consequently make social news Yes
bigger than real news No
In the future
Even so, they emphasised the fact
if it isn't bigger now, then in years Based on all area’s of the UK from
to come it will because media is Yahoo! And in person closed
questionnaire of
developing so rapidly 25 respondents.

27. Documentary Topic - ‘Is our engagement with social media progressive?’
Social News
Pro’s and con’s

28. E

29. Documentary Topic - ‘Is our engagement with social media progressive?’
Video Sites
Find success Through videos sites such as YouTube and
Vimeo many individuals have already and
increasingly beginning to seek success
through talents the have.
Only very few people have found success from the sites, however from the
progression of media and its amplification of ‘poor’ people becoming starts
‘over night’ so many people think they can do this to – an example of this is
Justin Bieber who is now a global superstar.
However, many people fail to acknowledge that he
also met up with producers and Usher himself to try
and promote himself.
Nevertheless, our engagement is constantly
on the rise – people where 72 hours of
YouTube footage is uploaded every minute
and millions of videos are favorited every
day!

30. Documentary Topic - ‘Is our engagement with social media progressive?’
Video Sites YouTube is very popular because of its personalities who make
YouTube Personalities video’s based around talents. An example of this is Lauren
Luke who found popularity after making Self taught make-up
tutorials. Watching people like this promotes others to follow
– increasing engagement.
She now even has… 111 Million views
468,000 subscribers
Becoming so popular on YouTube it has greatly effected her in
leading her into a professional career in make-up which
possibly she wouldn’t have been able to do if she wasn’t
popular online.
The one day she uploaded a video of herself with cuts and bruises
all over her face – which was very unusual
but it’s for good reason. It’s part of a
campaign against domestic violence headed
by charity Refuge, encouraging women to
speak out if they are experiencing violence at
home – and not to cover up their bruising.

31. Documentary Topic - ‘Is our engagement with social media progressive?’
Further, because of the growing number of subscribers and
Video Sites people talking about Lauren Luke, engagement with her video’s
YouTube Personalities
become more and more widespread.
Consequently she progressed onto TV and Shops and so much more…
Appeared in ‘Inside She launched ‘By Lauren Luke’ in
out’ documentary Sephora
Wrote a weekly beauty Was a part of ‘Real She launched her own ‘Supermodel
column for the guardian Britain’ documentary Makeover’ Nintendo game

32. Documentary Topic - ‘Is our engagement with social media progressive?’
Video Sites
Becoming Popular
Many brands are regularly told if someone is very popular throughout social
media and related in some way to their product.
These companies then take advantage of the publicity of the person and if they
have an audience or want to reach that target audience the ask to have product
placement with the internet star.
Although this benefits the company it helps the online start to get rich fast.
These are done through clips or production Ad’s online
This is an example of
Lauren Luke
advertising an ad on
YouTube for BarryM
make-up.

33. Documentary Topic - ‘Is our engagement with social media progressive?’
Video Sites Kevin Allocca:
TED Talks
Why videos go viral
Kevin is a trans manager of YouTube.
He states we all want to be stars, which used to be hard to
do, but now all of the creative things we do can become
famous from uploading a video and become famous in a week.
But only a tiny percentage actually go viral.
Success is down to –
• Tastemakers
• Community’s participation
• Unexpectedness
He concludes that media is all new and define entertainment
of the future. No one has to green light your idea and we all
have our own participation for our own pop culture.

34. Documentary Topic - ‘Is our engagement with social media progressive?’
Video Sites Kevin Allocca:
TED Talks
Why videos go viral
Tastemakers
E.G Jimmy Kimmel, an individual or a group of people that publish onto blogs and
start to write about it the video, taking a point of view. This shows it to a large
audience expanding its popularity and process.