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感應票券與其售票應用 - 以Utopia 2015 World Tour 台北站為例
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KT Chiu
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在這次阿妹Utopia 2015台北演唱會中,我們利用AWS雲端售票,以及NFC感應票卡入場,所觀察到的一些事情及建議。
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拓元售票利用AWS的架構,在十二分鐘內,完成張惠妹十場小巨蛋、十二萬張票的售票服務。事前做了哪些準備及測試?架構上又如何調整?
雲端系統對爆量的測試與準備 - 以張惠妹秒殺售票為例
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拓元售票利用AWS的架構,在十二分鐘內,完成張惠妹十場小巨蛋、十二萬張票的售票服務。事前做了哪些準備及測試?架構上又如何調整?
雲端系統對爆量的測試與準備 - 以張惠妹秒殺售票為例
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感應票券與其售票應用 - 以Utopia 2015 World Tour 台北站為例
1.
感應票券與其售票應用 以Utopia 2015 World
Tour為例
2.
關於拓元
3.
台灣第一的售票系統 拓元售票與其子公司,元氣娛樂 自2012年起,每年銷售兩百萬張票 運動 演唱會 影展
4.
我們的發展歷史 拓連 成立於2000 網站資料庫專案製作 售票 系統 元氣娛樂 ibon售票系統供應商 授權 拓元 成立於2013 2003開始服務 2014成為子公司 以技術為股份 法人股東 增資
5.
秒殺是系統的責任 歌迷的時間不該浪費在排隊
6.
拓元的系統 20萬人同時線上搶票,所有人都能操作網站 12分鐘完售12萬張票 過半使用者採行動裝置購票 黃牛搶不過歌迷 入場速度每分鐘近300人 無任何重位糾紛
7.
會員與資料 社群登入 補齊 資料
8.
購票流程 虛擬帳號 (ATM) 線上刷卡 付款取票 (ibon, LifeET)
9.
網路金流 阿妹的狀況 目前僅能以拉長繳費時間 (一至二小時) 因應傳統架構的限制
10.
為何是感應票券? 對歌迷的紀念意義 優良的防偽功能 不需連線作業 離線儲存資料 應用面廣 進場速度快
11.
感應票券製作與成本 製造 + 印刷 個人化 包裝寄送 入場製作 費用 APP開發 費用 個人化 費用 系統 處理費
12.
第一日入場實拍 這段十秒鐘的影片, 大約讓四位歌迷入場。 不需檢查票面資料, 以手機確認是否能入場, 安全性、便利性高, 容易調度調整。 https://www.youtube.com/watch?v=DVsgaanqEJg
13.
演唱會 是虛擬網路到身心投入的體驗 不留些什麼,多可惜?
14.
以歌迷為核心 Facebook, Google+登入 系統購票 社群連結 可記名票券 商品預購 入場與消費
15.
系統化的數據 透過系統化, 我們從購票、商品、到入場等行為, 都能從資料庫中累積並分析, 進而提供更好的服務與經驗
16.
17.
入場人數平移 假日-平常日
18.
北門西 vs. 北門東 vs.
南門
19.
購買專輯與入場日期
20.
購買專輯時間
21.
歌迷的樣貌?
22.
歌迷年齡分佈
23.
歌迷性別比例
24.
購票使用裝置
25.
地區、性別與入場時間
26.
以有限的資料,尚能做的分析 區域與入場閘門對照-動線引導 未入場觀眾分佈-貴賓?地區? 各閘門入場速度-動線?教育訓練? 地區、性別或年齡與入場時間
27.
未來發展方向 會員制度、封閉社團驗證 黃牛票遭檢舉便禁止入場 二手票券交易平台 APP社群、交友、討論、分享 與大眾交通工具、周圍展覽或觀光景點的結合
28.
Contact Us KT Chiu 邱光宗 ktchiu@tixCraft.com +886-922-058145
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