1. Social Media for Business Series
Course 1: Social Media Overview
May 25, 2011
Kirk Tramble

2. 10 - 36 - 500
2 © 2011 Kizata LLC

3. Agenda
 Definition: Social Media for Business
 Social Media For Business Series
 Social Media For Business Strategic Framework
 Website for Business
 Blog for Business
 Facebook for Business
 Twitter for Business
 LinkedIn for Business
 Question and Answer
3 © 2011 Kizata LLC

4. Social media are media for social
interaction, using highly accessible and
scalable communication techniques. Social
media is the use of web-based and mobile
technologies to turn communication into
interactive dialogue.
- Wikipedia
4 © 2011 Kizata LLC

5. Social Media For Business Series
Date Title
May 25 Social Media for Business Overview
June 22 Facebook for Business
July 27 Website and Blog for Business
Aug 24 Social Media for Business - Photos and Video
Sept 28 Twitter for Business
Oct 26 LinkedIn for Business
Nov 16 Social Places for Business
5 © 2011 Kizata LLC

6. Strategic Framework: Hub and Spoke
A FEW POTENTIAL OBJECTIVES:
 Provide Information
 Build Customer Loyalty
 Identify New Leads
 Provide Customer Support
APPROACH
 Determine the key objectives.
 Determine the best hub
 Determine the best spokes
 Use spokes to drive visits to hub
6 © 2011 Kizata LLC

7. Strategic Framework: Hub and Spoke
A FEW POTENTIAL OBJECTIVES:
 Provide Information Facebook
 Build Customer Loyalty
 Identify New Leads Flickr
 Provide Customer Support
Twitter
APPROACH
Hub
 Determine the key objectives.
 Determine the best hub
 Determine the best spokes
YouTube
 Use spokes to drive visits to hub LinkedIn
7 © 2011 Kizata LLC

8. Starbucks
HUB
Starbucks.com
 Facebook
SPOKES
 Facebook: 22 million Likes Flickr
 Twitter: 1.5 million Followers
Twitter
 LinkedIn: 48K Followers
Hub
 Flickr: 4200 Group Members
 YouTube: 6.5 million views
YouTube
LinkedIn
8 © 2011 Kizata LLC

9. Starbucks.com
Product
Marketing Menu
Information
Corporate
Services Loyalty Card
Responsibility
Smartphone
Shopping Video
Application
Customer
Photos Blog
Service
Locations Multi-Language Careers
Social Media
Idea Capture News
Links
9 © 2011 Kizata LLC

10. Blog: http://www.starbucks.com/blog
18 posts/month Multiple Authors Pictures
Tweet Article Facebook Like Comments
Links to
Links to Social
Corporate Strategic
Media
Responsibility
10 © 2011 Kizata LLC

11. Facebook: http://www.facebook.com/Starbucks
Shows My
Active Wall Posts +22 Million Likes Friends Who
Like Starbucks
Directory to 4500 People like Ad for
Other Facebook 5-25-11 Photo Products and
Pages Album Services
Communicate Endorse other
Strategic
Online Games Brands
Corporate Promote Gift Promote
Information Card Loyalty Card
Marketing Photo Albums Video Albums
Shareable Job
Events Discussions
Application
Polls Reviews Brand equity
11 © 2011 Kizata LLC

12. Twitter: @Starbucks
1.5 million multiple tweets/
Follows 79,049
followers day
Hot - New -
Insider Promotions Jobs
Information
Promote other
Crowdsourcing - Starbuck
Web links Design your own Media e.g.
Frappuccino Frappuccino.co
m
Suggestions Dialog Fun
12 © 2011 Kizata LLC

13. LinkedIn: Starbucks Coffee Company
31 Employees
49K Followers 16K Employees
in my Network
Posts on
New Hires Tweets
LinkedIn
Company
Map Stock Info
Information
Promotion as
Career Info, Jobs
Best Place To Groups
and Recruiters
Work
13 © 2011 Kizata LLC

14. Starbucks
HUB
 Starbucks.com Facebook
SPOKES
 Facebook: 22 million Likes Flickr
 Twitter: 1.5 million Followers
Twitter
 LinkedIn: 48K Followers
Hub
 Flickr: 4200 Group Members
 YouTube: 6.5 million views
YouTube
LinkedIn
14 © 2011 Kizata LLC

15. Questions?
15
?
© 2011 Kizata LLC

16. Company Information
Kirk Tramble - President
 Phone: (510) 727-1402
 Email: Kirk@kizata.com
Company
 Web: http://www.kizata.com
16 © 2011 Kizata LLC