PROFESSIONAL RESUME

1. David J. Kuff Los Angeles, CA 90046
dkuff@wilshiremarketing.com (323) 848-8332 Office
(323) 702-5700 Mobile
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PR/Marketing Strategist ~ Business Development Pro
Interactive Copywriter
Driven, astute, business and media-savvy professional with demonstrated ability to create and execute high profile
campaigns across multiple platforms and advanced copywriting skills. Creative visionary who maneuvers strategically
across all types of campaigns, from traditional to interactive. Proven success building corporate value, developing
initiatives to achieve long-term ROI and promoting strong image to the public, press, stockholders and influencers.
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EMPLOYMENT CHRONICLE
FREELANCE CONSULTANT
Wilshire Marketing Group – Los Angeles, CA 2006-Present
Senior-level PR, marketing, and advertising professional for key messaging, branding, product launch campaigns, and
corporate communications, plus local/national media planning & buying. Cutting edge, analytical and research-driven
print, broadcast and interactive writing, creative development and media partnerships.
• Nurigene Skincare (www.nurigene.com) – Strategic planning, copy, and media planning & buying for successful
Walgreens-branded new product launch in South Florida, now slated to rollout to 3,600 stores
• Fallbrook Capital (www.fallbrookcapital.com) – Created and developed advertising, publicity, B2B sales, web,
product launches for Interthinx and Captive Media, which sold for $37 million and $55 million, respectively
• CoolCalifornia.org (www.coolcalifornia.org) – Media relations, brand strategy, and developing energy and water
outreach initiatives by California Air Resources Board to increase awareness and reduce carbon footprints
• Dept of Housing and Urban Development (www.hud.gov) – Consulting, messaging, and media planning for
national initiative to prevent consumers from being victims of loan modification scams, exceeding objectives
• U.S. Department of the Navy (www.navy.mil) – Research, media relations, speechwriting, and case studies to
help reduce fuel and water consumption and increase energy efficiency, saving more than $5 billion in costs
BRAND STRATEGIST / PR MEDIA DIRECTOR
The McFarlin Group – Los Angeles, CA 2001-2006
Established public relations and media department and managed agency staff. Developed and executed campaigns,
programs and product rollouts for Fortune 100 companies increasing awareness, customers and revenues. Directed press
events, minority outreach franchising, financial initiatives, retail sales programs, policies and procedures writing.
• Texaco Minority Outreach (www.texaco.com) – Directed advertising, media relations, job fairs/events, intranet
and collateral for Minority Franchise Program bringing service stations/branded partners to women and minorities
• Wally Park (www.wallypark.com) – Multi-faceted trade and consumer advertising, publicity, and promotion
launching first designer parking facility; the company has since expanded to 12 U.S. locations
• Shell Oil Retail Financing (www.shell.com) – Planning, co-development, copywriting and sales materials for B2B
financing, site upgrades and co-branding partners; $600 million in loans have been funded to date
• Subway, McDonalds, Baskin-Robbins (www.mcfarlingroup.com) – Co-developed fast food site initiative with
co-branded operations from site review, financing, and construction to marketing, promotions and customer service
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dkuff@wilshiremarketing.com ▪ (323) 848-8332 Office ▪ (323) 702-5700 Mobile

2. David J. Kuff______________________________________________________________________________Page 2
EMERGING MARKETS SPECIALIST / CREATIVE DIRECTOR
Kuff &Associates – Washington, DC / Los Angeles, California 1999-2006
Built successful project consulting business with advertising agency partners and top-tier companies in broad industry
and consumer channels. Established airline and travel public relations and public affairs department and managed
agency staff of five consultants and writers. Developed and executed campaigns, programs and product rollouts for
global brands, increasing awareness, customers and revenues. Directed press events, online and offline customer
databases, financial initiatives, B2B and B2C sales programs, policies and procedures.
• All Nippon Airways (www.facebook.com/flyworld/ana) – Managed press relations, news events, trade publicity,
civic outreach, crisis plan for inaugural non-stop inaugural service; ANA now one of the world’s top 10 carriers
• Marriott Hotels (www.marriott.org) – Managed trade/consumer public relations and travel promotions for Maui,
Scottsdale and European resort properties; increased brand and corporate exposure, awareness, and occupancy rates
• Holland Flower Council (www.flowercouncil.org) – Co-developed advertising and marketing campaign, Holland
press tour and special events; increased North America sales $14 million in year one and $28 million in year two
• The Color Factory (www.thecolorfactory.com) – Helped raise $8 million in capital funding and IPO for private
label cosmetics and skincare manufacturer; directed B2B marketing, trade shows, product launches, sales activities
• The Lord of The Rings (www.lordoftherings.net) – Achieved major publicity placements on visual effects and
feature film post-production technology in Daily Variety, Hollywood Reporter, and Los Angeles Times front page
PROFESSIONAL MEMBERSIPS
Ad Relief of Greater Los Angeles
Think LA / Ad Club Los Angeles
The One Club of New York
Technology Council of Southern California
Dealmaker Media Los Angeles
Entertainment Publicists Professional Society
Exceptional Children’s Foundation (ECF)
EDUCATION
Bachelor of Arts in English and Communications Richmond University
University of Maryland, College Park London, England
AREAS OF EXPERTISE
Staff Management & Supervision Public Relations & Public Affairs
Advertising Media Planning & Buying Digital, Interactive & Web 2.0
Team Building and Training Broadcast & Print Advertising
Primary & Secondary Research Metrics, Analytics & Research
Copywriting & Project Management Manufacturing & Quality Assurance
Marketing Vision & Emerging Technologies Global Brand Initiatives
Budgeting & Cost Control Packaging & Point-of-Sale
Minority Outreach & Multi-Cultural Marketing Cause-Related & Celebrity Marketing
Sales Development Programs Trade Show Exhibits & Promotion
Brand Strategy & Content Development Energy & Sustainability Programs
Senior Executive Speechwriting New Product Luxury & Beauty
Web Marketing & Audience Engagement Banking, Financing & Private Equity
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3. dkuff@wilshiremarketing.com ▪ (323) 848-8332 Office ▪ (323) 702-5700 Mobile