1. SOCIAL MEDIA MARKETING
-Kumar Subrat
Manager – Business Development
Radiant Web Technology Pvt. Ltd.

2. What is MEDIA?
Media are sources of Communication to Mass.
• TV
• NEWSPAPER
• MAGAZINE
• CINEMA
• INTERNET

3. What is Social Media?
• “A media for social interaction, using highly accessible and
scalable communication techniques. Social media is the use
of web-based and mobile technologies to turn
communication into interactive dialogue.”
• Social media refers to the means of interactions among people in
which they create, share, and exchange information and ideas in
virtual communities and networks that is internet based
applications that build on the ideological and technological
foundations of web, and that allow the creation and exchange of
user generated content.

4. Types of Social Media (SM)
Broadly it is of SIX types :-
1. Collaborative Projects - Wikipedia
2. Blogs & Micro blogs - Twitter
3. Content Community - YouTube
4. SOCIAL NETWORKING - FACEBOOK
5. Virtual Game World - World of Warcraft
6. Virtual Social World - Second Life

5. But why should I care for
these things???
•Any reason???

6. Reason # 1

7. Reason # 2

8. Reason # 3

9. Reason # 4

10. Reason # 5

11. WHY SMM?

12. WHY SMM

13. WHY SMM?

14. Growth in Spending

15. BENEFITS OF SMM

16. BENEFITS OF SMM

17. BENEFITS OF SMM

18. OK
BUT WHY
“FACEBOOK”??

19. 1
850,000,000+

20. It’s changing your customers
expectations
2

21. WHY FACEBOOK

22. WHY FACEBOOK

23. WHY FACEBOOK

24. WHY FACEBOOK

25. 93% OF SOCIAL MEDIA USERS BELIEVE
A COMPANY SHOULD HAVE A
PRESENCE IN SOCIAL MEDIA
25
CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008

26. 85% BELIEVE THAT A COMPANY
SHOULD GO FURTHER AND ALSO
INTERACT WITH ITS CUSTOMERS
26
CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008

27. 2
Coke and Unilever had shifted from
microsites to social in 2010
The top brands are responding

28. e.g.
• ICICI BANK
• RELIANCE COMMUNICATION
• GOOGLE
• GOVT. OF INDIA
• TOYOTA , etc.

29. IN SUMMARY
With The Help of SMM
1. You may reach the place where, may not otherwise.
2. Instant feedback from customers.
3. Can reach to the vast audiences.
4. It makes you more credible.
5. Increase referrals.
6. Build new relationships.
7. CREATES VISIBILITY.
8. Increase familiarity.
9. Builds trust.
10. Offer your products and services and,
11. ONLINE WORDS OF MOUTH.

30. Q & A
I WOULD BE GREATFULL TO
ANSWER YOUR
QUESTIONS.

32. Disclaimers
• This is just for information on Facebook promotion. All the data have been collected from different sources for
knowledge purpose the mass. The above said contents are available in open sources on websites and presenter
and collector of data have not done any research or any kind of study, personally before collecting the data. The
name mentioned in the presentation is of the presenter is on behalf of Radiant Web Technology Pvt Ltd, based in
Vikaspuri New Delhi. just to make a presentation in front of you and not offering any kind of Guarantee or
warrantee on any topic covered. Subject to Delhi jurisdiction only. We are thankful to the Sources are:-
• Google
• Facebook
• Technocrati
• LinkedIn
• Pintrest
• Twitter
• You tube
• Forestor
• Cone.