1. WWW.CLIENT.COM
Search Engine Optimization Report
Report by Regalix
2009
2600 East Bayshore, Palo Alto CA 94303,1888-REGALIX
info@regalix.com

2. Contents
1. SEO Audit ...................................................................................................................................... 3
1. Site Crawl .................................................................................................................................. 3
2. Canonical URL check ............................................................................................................. 3
3. Check for use of Flash/Frames/Ajax ............................................................................... 3
4. Google Banned URL check .................................................................................................. 4
5. Sitemap ...................................................................................................................................... 4
6. Site Index Ratio ...................................................................................................................... 4
2. Site Analysis ................................................................................................................................. 5
1. Title and Description Tags .................................................................................................. 5
2. Keywords Meta Tags ............................................................................................................. 5
3. Keyword Density ..................................................................................................................... 5
4. Header Tags ............................................................................................................................. 5
5. Robots Tag ................................................................................................................................ 6
6. Navigation ................................................................................................................................. 6
3. Competitor Analysis .................................................................................................................. 7
1. Identified top 5 keywords ................................................................................................... 7
2. Traffic Details ........................................................................................................................... 7
3. Search Engine Ranking Position ....................................................................................... 7
4. Back links .................................................................................................................................. 7
5. Presence on Online Social Media ...................................................................................... 7
4. About Regalix ............................................................................................................................... 9
© Regalix 2009

3. 1. SEO Audit
Search engine optimization (SEO) is the process of improving the volume and quality
of traffic to a web site from search engines via "natural" ("organic" or "algorithmic")
search results.
Search engine optimization improves the organic traffic to the website by increasing
the search engine ranking position (SERP) and also it helps the crawler index all the
pages of the website.
SEO can be used to generate traffic through organic listings over the long term.
We have conducted an SEO audit for your website and below are the observations
from the same. We have analyzed your home page www.client.com.
1. Site Crawl
The site is checked with a site crawler simulator to check if the site can be crawled
by the search engine bots. If the web pages are not crawled then the web pages
won’t be listed out in the search engine database and web page won’t be shown up
in the search engine results like Google and Yahoo.
Result:
Recommendations:
2. Canonical URL check
A canonical problem exists were a site can be found by using the www. version
(http://www.yoursite.co.uk) and the non www. version (http://yoursite.co.uk) This
creates a problem because it can be seen as duplicate content by the search engines
and one version can be removed from their indexes – the problem arises when the
wrong version is deleted (this is usually the non www. version)
Result:
Recommendations:
3. Check for use of Flash/Frames/Ajax
Search engines cannot crawl and index flash, frames and Ajax. Excess usage of the
above mentioned techniques tamper the visibility and performance of the website in
search engine results.
Result:
Recommendations:
© Regalix 2009

4. 4. Google Banned URL check
This check looks to see if a URL has been banned from the Google, this can be for a
variety of reasons and action needs to be taken if it has been removed from the
index
Result:
Recommendations:
5. Sitemap
A site map is essential for every web site in order to keep the site linked well; each
page should at least be linked to the sitemap. A good site infrastructure allows the
search engine spiders to crawl the entire site and therefore ensure all pages of the
site are present in the indexes of the major search engines.
Result:
Recommendations:
6. Site Index Ratio
If the site has many web pages and only few pages have been indexed that means
all the pages are not reachable by crawler. This number can be increased by
submitting sitemap to search engines and creating search engine friendly navigation.
Result:
Recommendations:
© Regalix 2009

5. 2. Site Analysis
1. Title and Description Tags
Title tag is an element which defines the title of the document. Title tag defines the
web page; it holds utmost importance in search engines. Title tag is the one which
appears during search results in bold letters. The primary keyword of the webpage
should be present in the title tag and it can have 2 – 3 keywords.
Result:
Recommendations:
2. Keywords Meta Tags
The meta keywords tag is a tag which can be used to highlight keywords and
keyword phrases which the web page is targeting.
Result:
Recommendations:
3. Keyword Density
A measure of search engine relevancy based on how prominent keywords appeared
within the content of a page. Ideal keyword density for keyword is 3 – 5%. Keyword
density assures the content is keyword rich and it increases the content and meta
tag relevancy.
Result:
Recommendations:
4. Header Tags
Header tags are heading tags in HTML. There are 6 predefined headings, ranging
from <H1> to <H6> which tells a visitor and search engines the topic of the web
page.
Result:
Recommendations:
© Regalix 2009

6. 5. Robots Tag
This tag enables you to control whether a web page is to be indexed or not. This
tag is optional hence a web page will be spidered by a search engine spider if this
tag is missing.
Result:
Recommendations:
6. Navigation
Navigation indicates whether site is crawl able means each and every webpage can
be reachable by search engines or not at the same time it shows how user friendly is
the navigation of the website.
Result:
Recommendations:
© Regalix 2009

7. 3. Competitor Analysis
1. Identified top 5 keywords
The SEO audit of the site has shortlisted 5 keywords from the website content and
the space that the business operates. These keywords have been shortlisted based
on their respective search volumes on Google.
Sr.No. Keywords Google Search Volume
1
2
3
4
5
2. Traffic Details
Traffic indicates the number of visitors coming to a website. More traffic indicates that the
website is a popular website. Website Popularity is one of the criteria used by search engines to
gauge the position in the search results. Site popularity is also indicated by Alexa rank, the lower
the rank the more popular the website.
3. Search Engine Ranking Position
For the shortlisted five keywords we have determined the position of your website
www.client.com.
Sr.No. Keywords Google SERP
1
2
3
4
5
4. Back links
Back links indicate the incoming links to a website. Back links help in SERP, indicating the
popularity of the website by the number of users linking to the page. This forms one of the
factors considered by the Search Engines for positioning on the search engine result page.
5. Presence on Online Social Media
Social media is taking precedence in the online world. Social media is favored by people and
crawlers. People spend a lot of time on social media like facebook, linkedin, digg, twitter and
crawlers/search engines like to follow people.
© Regalix 2009

8. Presence of a website on social media indicates that the business is at par with the technology
and provides more visibility to the business. It helps people to find business on internet and
crawlers to visit your site easily and regularly.
© Regalix 2009

9. 4. About Regalix
The Regalix team consists of world-class experts in Web 2.0 marketing, people who
have lived the web and understand the confluence of new techniques in marketing
analytics, human factors and retailing; new technologies related to search-engines
and data-mining; and emerging new media such as blogs, podcasts and social
network marketing to create real leads and results. We bring together a depth of
understanding across marketing disciplines that work interactively to create a unique
and highly effective online customer management program.
With a unique web of delivery centers in Palo Alto (CA), Bangalore (India), New Delhi (India),
Chandigarh (India), London (UK), Regalix team is able to best serve our clients with the right
skills and technologies across the globe.
Our Expertise lies in
1. Search Engine Marketing.
2. Search Engine Optimization.
3. Website Development.
4. Lead Generation.
5. Connected Marketing.
6. Web Analytics.
Visit us at
www.regalix.com
To get a copy of this report for your organization, send an email to bvictor@regalix-inc.com with your
company name and web address.
© Regalix 2009