TheEventsApp for iPhone, Android & HTML5 is a Multi-Event Mobile platform for organizations to inform/update/engage the participants of their event, conference or seminar. TheEventsApp helps enhance the event experience to the next level. It is a flexible, branded and scalable mobile solution, to inspire, engage and connect with your audience. Our clients include Canadian International AutoShow, Banff World Media Festival, Canadian Special Events EXPO13, Toronto International Film Festival, International Fashion Festival, TiE Toronto, Indo-Canada Chamber of Commerce, International Film Festival, Punjabi International Film Academy Awards, etc. Please find the Product brochure for further details here: www.theapplabb.com/TheEventsApp.pdf The App's features include intuitive icons for looking up event session itineraries, conference materials, real-time event news and announcements, sponsor lists, feedback and survey capabilities, social media integration, and registration and ticketing. The event organizer can have full control over the app through the app's intuitive content management system, which allows them to update content on the fly, add/remove features and rebrand the app as per their needs. Organizers can also interact with the audience by sending them push messages and get access to detailed app analytics. TheEventsApp is a product of TheAppLabb - a Toronto based Mobile & Web Solutions company serving clients such as: Electrolux, Frigidaire, Parmalat, Rogers, Unilever, Environment Canada, Ontario Ministry of Education, Bell Canada, Holiday Inn, Radisson, Varicent, Solutions Stores, etc.

1. AN INTRODUCTION TO EVENT MOBILE APPS
BY KUNDAN JOSHI, CEO
USING

2. PREVIEW
1.Why Mobile?
2. Challenges
3.The Mobile Experience
4.Tips for Success
5. Event Super Star
6. Let’s Talk Money!
7. Demo

3. WHY MOBILE ?
vs
240 million
207 million
2013

4. Is the Mobile Revolution
here?
Yes.
There are now over
1.4 billionsmartphone users on the planet
Source: http://www.go-gulf.com/blog/smartphone/ & Strategy Analytics
One in 7 people around the globe have some kind of a smartphone
Or 87% of the world has mobile technology
91% of smartphone owners have their devices within arm’s length
in
North America

5. More than 80% of event
attendees have a
smartphone
63% of attendees download
app, 1 week before the
event
70% increase in awareness
of event, using social media

6. Yet only 9% of event planners are using mobile apps for their events

7. CHALLENGES

8. Budget
Promotion
New opportunitiesSponsorships
Ticket Sales
User Needs

9. SCENARIO 1

10. THETHE
MOBILEMOBILE
EXPERIENCEEXPERIENCE
SCENARIO 2

11. • Green paperless events
• Differentiate & Innovate
• Strong user experience
• Attendee management
• Year round community
• Increased brand recognition
BENEFITS
• Strengthen client loyalty
• Targeted communications
• New revenue opportunities
• Analyze event performance
• Attract & retain attendees
• Engage attendees

12. PROCESS
People
Objectives/goals
Strategy
Success factors
Technologies
Event App

13. TIPS FOR
SUCCESS

14. • What do you need in a partner?
• Technical expertise
• Event app expertise
• End to end support
TIPS FOR SUCCESS
•Select the right vendor to meet your
needs
•Deliver content on time
•Promote interaction
•Check on-site Wi-Fi
•Hire on-site support
•Promote your app
•Analyze the numbers
•Educate the audience

15. EVENT SUPER STAR
Success Factors

16. • Desired outcome
– Better educated attendees
– More motivated employees
– Cutting though clutter of events
– Making your audience goWOW
– Measuring the return on your
investment
– Maximize your investment
Success Factors
How will you measure success?
Establish measurable objectives
Monitor and track performance
Review and adapt tactics
Flexibility, scalability, reliability

17. LET’S TALK MONEY

18. • Sponsor listings
• Sponsors ads
• Sponsored Push notifications
• Exhibitor list and interactive show
map
• Videos
• Surveys
• Gamification
Let’s Talk Money
• Cut Costs
Design
Paper
Printing
Shipping
Distribution
Administration costs
Operational costs

20. for IOS, Android &
HTML5
is an Event mobile platform for
organizations to inform, update &
engage the participants of their event,
conference or seminar.
BENEFITS
Take full control of the event through
CMS
Fully customizable design & features
Engage participants through social
media
& push messaging
Access Anywhere, Anytime, even offline
Flexible & Competitive Pricing
Analyze Event Performance

21. Inform
Schedule at a glance & full session
description
News & Updates
Practical Event Information
Links to materials and web pages
Rich Media – Photo, Music & Video
Sponsors list
Exhibitor
Search
Engage
Participant list for networking Feedback & Mailing list
Push Notifications – Geo located &
segmentedSurvey Forms
Calendar Integration
Polls
Social Media Integration
Multimedia – Webcast, Photo, Music,
Video
Share – Social, Email, SMS
Fan Wall
Navigate
Locations
City Guide
Interactive floor maps
FEATURES

22. Manage
User friendly web based CMS
Flex feature – add, remove on the go
Customize Design
Monetization & ROI
Registration & Ticketing App Analytics
Gather DataIn-App Ads
Generate Event Buzz
Loyalty
Loyalty Badges & Rewards Fan Leaderboard
FEATURES
Enhance user experience
Photos with custom frames
Augmented Reality
Live Streaming
Send content via sound waves

23. SOME OF OUR CLIENTS

24. The Auto Show’s aim was to engage with the audience at the event and provide them with a rich experience.
An intuitive feature-rich mobile application was developed by TheAppLabb, which was available across all
mobile platforms.
MOBILE APP DEVELOPMENT
Mobile App

25. The Auto Show’s aim
was to engage with the
audience at the event
and provide them with
a rich experience.
The mobile application
was crucial to raise the
level of convenience,
ease & interactive
experience for the
users.
MOBILE APP DEVELOPMENT
Mobile App

26. MOBILE APP DEVELOPMENT
BANFF WORLD MEDIA FESTIVAL Mobile App
The mobile app
allowed people to
find out
information about
the event,
speakers,
exhibitors, venue,
tickets, social
media feeds,
photos, videos,
webcast, etc.
Technologies: IOS,
Android, HTML5

27. The mobile app
allowed people to
find out
information about
the event,
speakers,
exhibitors, venue,
tickets, social
media feeds,
photos, videos,
webcast, etc.
Technologies: IOS,
Android, HTML5
MOBILE APP DEVELOPMENT
CANADIAN SPECIAL EVENTS EXPO13 Mobile App

28. MOBILE APP DEVELOPMENT
TORONTO INTERNATIONAL FASHION FESTIVAL ‘13 Mobile App
Find out
information about
the event
designers, venue,
tickets, social
media feeds,
photos, videos,
etc.
Technologies: IOS,
Android, HTML5

29. MOBILE APP DEVELOPMENT
INDO CANADA CHAMBER OF COMMERCE Mobile App
This Multi-Event
Platform allows
users to find out
information about
ICCC’s ongoing
events. Read about
the speakers,
exhibitors, venue,
buy tickets. Social
media feeds,
photos, videos,
webcast, etc.
Technologies: IOS
& Android

30. The developed
solution helped
engage Gerard
Kennedy's
campaign followers
before and during
the Ontario
Liberal Party 2013
-Leadership
Convention, that
took place on
January 26th.
MOBILE APP DEVELOPMENT
GERARD KENNEDY Campaign Mobile App

31. MOBILE APP DEVELOPMENT
Ilayaraja Concert Event Mobile App
The mobile app allowed people to find out information about the event, artists, venues, tickets, social media
feeds, photos, videos.
Technologies: IOS, Android, HTML5

32. MOBILE APP DEVELOPMENT
Event Mobile App
The mobile site allowed people to find out information about the event venues, the nominees actors including
all the awards categories, stars, performers profiles as well as sponsors list.
Technologies
HTML5, CSS

33. MOBILE APP DEVELOPMENT
Event Mobile App
The mobile appsite allowed people to find out information about the event venues, the designers including all
the schedules, stars, profiles as well as sponsors list.
Technologies
HTML5, CSS

34. We are creating amazing apps for our clients
every day, through flawless engineering coupled
with our ability to create rich user experiences.
We look forward to create an amazing app for
you!

35. Thank you for your interest
Let’s talk!
T 416 745 3164
E info@TheAppLabb.com
W www.TheAppLabb.com

36. www.TheAppLabb.co
m