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Cost Effective Marketing Using Social Media

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Kuno Creative
Kuno Creative

An explanation of how social media can be used by businesses and organizations to expand their online footprint and reach potential patrons where they hangout online. The presentation is an overview of some of the more powerful social media toos and will include specifics on the best social media marketing tactics. Some of the social media platforms discussed will include: Facebook, Twitter, LinkedIn, Blogs, YouTube and Foursquare.

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Cost Effective Marketing Using Social Media www.KunoCreative.com #KunoSM
Agenda • Introduction – Chad H. Pollitt #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
Agenda • Introduction – Chad H. Pollitt • About Kuno Creative #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
Agenda • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Marketing #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
Agenda • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Marketing – What, Why & How #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
Agenda • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Marketing – What, Why & How – Blogging #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
Agenda • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Marketing – What, Why & How – Blogging – Facebook #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
Agenda • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Marketing – What, Why & How – Blogging – Facebook – Foursquare/Gowalla #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
Agenda • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Marketing – What, Why & How – Blogging – Facebook – Foursquare/Gowalla – YouTube #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
Agenda • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Marketing – What, Why & How – Blogging – Facebook – Foursquare/Gowalla – YouTube – Twitter #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
Agenda • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Marketing – What, Why & How – Blogging – Facebook – Foursquare/Gowalla – YouTube – Twitter – LinkedIn #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
Agenda • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Marketing – What, Why & How – Blogging – Facebook – Foursquare/Gowalla – YouTube – Twitter – LinkedIn • Recap #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
Agenda #KunoSM • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Marketing – What, Why & How – Blogging – Facebook – Foursquare/Gowalla – YouTube – Twitter – LinkedIn • Recap • Q & A Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
#KunoSM
#KunoSM
#KunoSM
#KunoSM
About Kuno Creative Kuno Creative helps small to medium sized businesses find and capture leads through Inbound Marketing. #KunoSM
About Kuno Creative Inbound Marketing Services • Creating Great Content • SEO • Social Media • Monitoring • Engagement • Marketing • PPC, SEM • Email Marketing • Lead Nurturing • HubSpot Certified Partner #KunoSM
Social Media Marketing #KunoSM What is Social Media? • Content created and shared by people using highly accessible and scalable publishing technologies.
Social Media Marketing #KunoSM What is Social Media? • Content created and shared by people using highly accessible and scalable publishing technologies. • Often the basic use levels are free to use.
Social Media Marketing #KunoSM What is Social Media? • Content created and shared by people using highly accessible and scalable publishing technologies. • Often the basic use levels are free to use. – Facebook – Twitter – LinkedIn – Blogs – Podcasts – YouTube – Location Based – Webinars
Social Media Marketing #KunoSM What is Social Media? Community
Social Media Marketing #KunoSM Why Use Social Media? • Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail.
Social Media Marketing #KunoSM Why Use Social Media? • Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail. • Reach further with your message
Social Media Marketing #KunoSM Why Use Social Media? • Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail. • Reach further with your message – Advertise / Expand Awareness of your Brand or Cause
Social Media Marketing #KunoSM Why Use Social Media? • Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail. • Reach further with your message – Advertise / Expand Awareness of your Brand or Cause – Go to where your customers are
Social Media Marketing #KunoSM Why Use Social Media? • Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail. • Reach further with your message – Advertise / Expand Awareness of your Brand or Cause – Go to where your customers are – Low cost of implementation compared to other marketing
Social Media Marketing #KunoSM Why Use Social Media? • Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail. • Reach further with your message – Advertise / Expand Awareness of your Brand or Cause – Go to where your customers are – Low cost of implementation compared to other marketing • Generate Leads
Social Media Marketing #KunoSM Why Use Social Media? • Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail. • Reach further with your message – Advertise / Expand Awareness of your Brand or Cause – Go to where your customers are – Low cost of implementation compared to other marketing • Generate Leads • Build Relationships / Rapport
Social Media Marketing #KunoSM Why Use Social Media? • Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail. • Reach further with your message – Advertise / Expand Awareness of your Brand or Cause – Go to where your customers are – Low cost of implementation compared to other marketing • Generate Leads • Build Relationships / Rapport • Drive Foot Traffic
Social Media Marketing #KunoSM Why Use Social Media? • Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail. • Reach further with your message – Advertise / Expand Awareness of your Brand or Cause – Go to where your customers are – Low cost of implementation compared to other marketing • Generate Leads • Build Relationships / Rapport • Drive Foot Traffic • Gauge Customer Satisfaction
Social Media Marketing #KunoSM Why Use Social Media? • Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail. • Reach further with your message – Advertise / Expand Awareness of your Brand or Cause – Go to where your customers are – Low cost of implementation compared to other marketing • Generate Leads • Build Relationships / Rapport • Drive Foot Traffic • Gauge Customer Satisfaction – Get Customer feedback
Social Media Marketing #KunoSM Why Use Social Media? • Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail. • Reach further with your message – Advertise / Expand Awareness of your Brand or Cause – Go to where your customers are – Low cost of implementation compared to other marketing • Generate Leads • Build Relationships / Rapport • Drive Foot Traffic • Gauge Customer Satisfaction – Get Customer feedback – Provide customer service
Social Media Marketing #KunoSM Why Use Social Media?
Social Media Marketing #KunoSM Getting Started. . .
Social Media Marketing #KunoSM Getting Started. . . • Let’s dive right in… – Blogging – Facebook.com – Foursquare.com – YouTube.com – Twitter.com – LinkedIn.com
Social Media Marketing #KunoSM Blogging – What is it?
Social Media Marketing #KunoSM Blogging – What is it? • A blog is a website (web log) that’s easy to update & updated frequently.
Social Media Marketing #KunoSM Blogging – What is it? • A blog is a website (web log) that’s easy to update & updated frequently. • People subscribe to blogs by email or a ‘feed.’
Social Media Marketing #KunoSM Blogging – What is it? • A blog is a website (web log) that’s easy to update & updated frequently. • People subscribe to blogs by email or a ‘feed.’ • Most flexible and robust content distribution system on the Internet.
Social Media Marketing #KunoSM Blogging – What is it?
Social Media Marketing #KunoSM Blogging – Why It Matters
Social Media Marketing #KunoSM Blogging – Why It Matters
Social Media Marketing #KunoSM Blogging – Why It Matters
Social Media Marketing #KunoSM Facebook – Why It Matters • It has moved into the overall #1 position for visitors per month for all websites!  1. Facebook 2. Google 3. Yahoo
Social Media Marketing #KunoSM Facebook – Why It Matters • It has moved into the overall #1 position for visitors per month for all websites! • Over 125 Million U.S. users (500 million globally).  1. Facebook 2. Google 3. Yahoo
Social Media Marketing #KunoSM Facebook – Why It Matters
Social Media Marketing #KunoSM Facebook Pages
Social Media Marketing #KunoSM Facebook Pages – Custom Tabs
Social Media Marketing #KunoSM Facebook Pages – Custom Tabs http://bit.ly/TabSiteILF
Social Media Marketing #KunoSM Location Based Social Media - GeoSocial
Social Media Marketing #KunoSM Location Based Social Media – What Is It? • Location based social media platforms are web and mobile applications that allow registered users to connect with friends and update their location.
Social Media Marketing #KunoSM Location Based Social Media – What Is It? • Location based social media platforms are web and mobile applications that allow registered users to connect with friends and update their location. • The “check-in” relies on the users’ GPS enabled smartphone.
Social Media Marketing #KunoSM Location Based Social Media – What Is It? • Location based social media platforms are web and mobile applications that allow registered users to connect with friends and update their location. • The “check-in” relies on the users’ GPS enabled smartphone. • Some of these applications award badges and “special status” for achieving certain check-in goals.
Social Media Marketing #KunoSM Location Based Social Media – What Is It? • Location based social media platforms are web and mobile applications that allow registered users to connect with friends and update their location. • The “check-in” relies on the users’ GPS enabled smartphone. • Some of these applications award badges and “special status” for achieving certain check-in goals. • The applications can push content to Facebook and Twitter.
Social Media Marketing #KunoSM Location Based Social Media – What Is It? • Location based social media platforms are web and mobile applications that allow registered users to connect with friends and update their location. • The “check-in” relies on the users’ GPS enabled smartphone. • Some of these applications award badges and “special status” for achieving certain check-in goals. • The applications can push content to Facebook and Twitter. • Brick and mortars can communicate with users that are near by.
Social Media Marketing #KunoSM Location Based Social Media – Why It Matters • 250+ million Americans carry mobile phones - over 80% of the nation's population
Social Media Marketing #KunoSM Location Based Social Media – Why It Matters • 250+ million Americans carry mobile phones - over 80% of the nation's population • Cell phone subscriptions will top 5 billion globally before 2011
Social Media Marketing #KunoSM Location Based Social Media – Why It Matters • 250+ million Americans carry mobile phones - over 80% of the nation's population • Cell phone subscriptions will top 5 billion globally before 2011 • 68% of Americans get news and current events information on their cell phone
Social Media Marketing #KunoSM Location Based Social Media – Why It Matters • 250+ million Americans carry mobile phones - over 80% of the nation's population • Cell phone subscriptions will top 5 billion globally before 2011 • 68% of Americans get news and current events information on their cell phone • Mobile phones to overtake PC's for web surfing by 2013
Social Media Marketing #KunoSM Location Based Social Media – Why It Matters • 250+ million Americans carry mobile phones - over 80% of the nation's population • Cell phone subscriptions will top 5 billion globally before 2011 • 68% of Americans get news and current events information on their cell phone • Mobile phones to overtake PC's for web surfing by 2013 • Over 61.2 million smartphones in the U.S.
Social Media Marketing #KunoSM Location Based Social Media – Why It Matters
Social Media Marketing #KunoSM Location Based Social Media – Why It Matters
Social Media Marketing #KunoSM Location Based Social Media – Getting Started
Social Media Marketing #KunoSM YouTube – What is it and Why Does it Matter • YouTube is a video sharing site. Users can upload and share video clips through websites, mobile devices, blogs and email.
Social Media Marketing #KunoSM YouTube – What is it and Why Does it Matter • YouTube is a video sharing site. Users can upload and share video clips through websites, mobile devices, blogs and email. • YouTube reaches over 110 million U.S. viewers monthly.
Social Media Marketing #KunoSM YouTube – What is it and Why Does it Matter • YouTube is a video sharing site. Users can upload and share video clips through websites, mobile devices, blogs and email. • YouTube reaches over 110 million U.S. viewers monthly. • Now the #2 Most Used Search Engine on the Web
Social Media Marketing #KunoSM YouTube – What is it and Why Does it Matter • YouTube is a video sharing site. Users can upload and share video clips through websites, mobile devices, blogs and email. • YouTube reaches over 110 million U.S. viewers monthly. • Now the #2 Most Used Search Engine on the Web • All Videos are indexed by Google! Embed videos on your site!
Social Media Marketing #KunoSM YouTube – Why It Matters
Social Media Marketing #KunoSM YouTube – Going Viral! Blendtec – Over 50 million views and a 700% increase in sales!
Social Media Marketing #KunoSM Twitter – What Is It? • Twitter is a social networking and microblogging service, enabling its users to send and read other users' messages called tweets.
Social Media Marketing #KunoSM Twitter – What Is It? • Twitter is a social networking and microblogging service, enabling its users to send and read other users' messages called tweets. • Tweets are text-based posts of up to 140 characters displayed on the user's profile page.
Social Media Marketing #KunoSM Twitter – What Is It? • Twitter is a social networking and microblogging service, enabling its users to send and read other users' messages called tweets. • Tweets are text-based posts of up to 140 characters displayed on the user's profile page. • Users can send messages via the Twitter website, text messages, mobile apps and computer/web-based apps
Social Media Marketing #KunoSM Twitter – What Is It?
Social Media Marketing #KunoSM Twitter – What Is It?
Social Media Marketing #KunoSM Twitter – Why It Matters 60 million U.S. users
Social Media Marketing #KunoSM Twitter – Why It Matters Consumer Journalist Janis Krums covers Miracle on the Hudson
Social Media Marketing #KunoSM Twitter – Why It Matters 20% increase in sales since twittering daily pie selection
Social Media Marketing #KunoSM Twitter – Why It Matters @MissionPie: Pssst! Hey you! Yeah, I'm talking to you! Keep this on the down low, but we'll have STRAWBERRY RHUBARB later today!!!
Social Media Marketing #KunoSM Twitter – Why It Matters Customer Service
Social Media Marketing #KunoSM LinkedIn – What is It? • LinkedIn is a business-oriented social networking site
Social Media Marketing #KunoSM LinkedIn – What is It? • LinkedIn is a business-oriented social networking site • Commonly referred to as an online resume
Social Media Marketing #KunoSM LinkedIn – What is It? • LinkedIn is a business-oriented social networking site • Commonly referred to as an online resume • The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business.
Social Media Marketing #KunoSM LinkedIn – What is It? • LinkedIn is a business-oriented social networking site • Commonly referred to as an online resume • The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. • Employers can list jobs and search for potential candidates.
Social Media Marketing #KunoSM LinkedIn – Why It Matters • Over 22 million U.S. users Statistics
Social Media Marketing #KunoSM Statistics LinkedIn – Why It Matters • Over 22 million U.S. users • Average Age: 44
Social Media Marketing #KunoSM LinkedIn – Why It Matters • Over 22 million U.S. users • Average Age: 44 • Average Income: $120K+ Statistics
Social Media Marketing #KunoSM LinkedIn – Why It Matters • Over 22 million U.S. users • Average Age: 44 • Average Income: $120K+ • CEO’s, Managers & Decision Makers Statistics
Social Media Marketing #KunoSM LinkedIn – Why It Matters • Over 22 million U.S. users • Average Age: 44 • Average Income: $120K+ • CEO’s, Managers & Decision Makers • 77% Have undergraduate degree or higher
Social Media Marketing #KunoSM LinkedIn – Why It Matters • Over 22 million U.S. users • Average Age: 44 • Average Income: $120K+ • CEO’s, Managers & Decision Makers • 77% Have undergraduate degree or higher • A new member signs up every second Statistics
Social Media Marketing #KunoSM Company/Organization Profile LinkedIn – Why It Matters
Social Media Marketing #KunoSM Find People LinkedIn – Why It Matters
Social Media Marketing #KunoSM Find People LinkedIn – Why It Matters • You can find people by company/organization
Social Media Marketing #KunoSM Find People LinkedIn – Why It Matters • You can find people by company/organization • You can find people by name
Social Media Marketing #KunoSM Find People LinkedIn – Why It Matters • You can find people by company/organization • You can find people by name • You can find people by industries
Social Media Marketing #KunoSM Find People LinkedIn – Why It Matters • You can find people by company/organization • You can find people by name • You can find people by industries • You can find people by keyword
• You can find people by company/organization • You can find people by name • You can find people by industries • You can find people by keyword • Once you find them, you can read their profile and you know something about them Social Media Marketing #KunoSM Find People LinkedIn – Why It Matters
Social Media Marketing #KunoSM LinkedIn – Why It Matters Groups
Social Media Marketing #KunoSM LinkedIn – Why It Matters • 8 Things LinkedIn Is Great For
Social Media Marketing #KunoSM LinkedIn – Why It Matters • 8 Things LinkedIn Is Great For – Finding a contact in any company/organization
Social Media Marketing #KunoSM LinkedIn – Why It Matters • 8 Things LinkedIn Is Great For – Finding a contact in any company/organization – Sharing content
Social Media Marketing #KunoSM LinkedIn – Why It Matters • 8 Things LinkedIn Is Great For – Finding a contact in any company/organization – Sharing content – Receiving feedback from industry peers
Social Media Marketing #KunoSM LinkedIn – Why It Matters • 8 Things LinkedIn Is Great For – Finding a contact in any company/organization – Sharing content – Receiving feedback from industry peers – Looking for an employee
Social Media Marketing #KunoSM LinkedIn – Why It Matters • 8 Things LinkedIn Is Great For – Finding a contact in any company/organization – Sharing content – Receiving feedback from industry peers – Looking for an employee – Looking for information
Social Media Marketing #KunoSM LinkedIn – Why It Matters • 8 Things LinkedIn Is Great For – Finding a contact in any company/organization – Sharing content – Receiving feedback from industry peers – Looking for an employee – Looking for information – Doing business in a new city
Social Media Marketing #KunoSM LinkedIn – Why It Matters • 8 Things LinkedIn Is Great For – Finding a contact in any company/organization – Sharing content – Receiving feedback from industry peers – Looking for an employee – Looking for information – Doing business in a new city – Growing Your Brand
Social Media Marketing #KunoSM LinkedIn – Why It Matters • 8 Things LinkedIn Is Great For – Finding a contact in any company/organization – Sharing content – Receiving feedback from industry peers – Looking for an employee – Looking for information – Doing business in a new city – Growing Your Brand – Driving Web Traffic
Social Media Marketing #KunoSM • Foot Traffic • Brand Advocates/Virtual Word of Mouth Recap
Social Media Marketing #KunoSM • Foot Traffic • Brand Advocates/Virtual Word of Mouth • Networking, Q&A’s • Facebook Pages for Businesses/Organizations Recap
Social Media Marketing #KunoSM • Foot Traffic • Brand Advocates/Virtual Word of Mouth • Networking, Q&A’s • Facebook Pages for Businesses/Organizations • Easy Way to have fresh Website content • Flexible Content Distribution/SEO Recap
Social Media Marketing #KunoSM • Foot Traffic • Brand Advocates/Virtual Word of Mouth • Networking, Q&A’s • Facebook Pages for Businesses/Organizations • Easy Way to have fresh Website content • Flexible Content Distribution/SEO • Custom News Feed = Listen! • Search.Twitter.com Recap
• Foot Traffic • Brand Advocates/Virtual Word of Mouth • Networking, Q&A’s • Facebook Pages for Businesses/Organizations • Easy Way to have fresh Website content • Flexible Content Distribution/SEO • Custom News Feed = Listen! • Search.Twitter.com • Viral = Free Traffic • Educate & Entertain Social Media Marketing #KunoSM Recap
Social Media Marketing #KunoSM FREE Webinar w/ @KLFLegal 2PM Thursday 18NOV Register @ KunoCreative.com
Questions & Answers • Conclusion – Chad H. Pollitt #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
Questions & Answers • Conclusion – Chad H. Pollitt • Free Inbound BluePrint available at www.kunocreative.com Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
Questions & Answers • Conclusion – Chad H. Pollitt • Free Inbound BluePrint available at www.kunocreative.com • Follow Kuno on Facebook & Twitter – Twitter.com/Kuno – Facebook.com/KunoCreative #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
Questions & Answers • Conclusion – Chad H. Pollitt • Free Inbound BluePrint available at www.kunocreative.com • Follow Kuno on Facebook & Twitter – Twitter.com/Kuno – Facebook.com/KunoCreative • Don’t forget your free Facebook Marketing Cheat Sheet. #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
Questions & Answers • Conclusion – Chad H. Pollitt • Free Inbound BluePrint available at www.kunocreative.com • Follow Kuno on Facebook & Twitter – Twitter.com/Kuno – Facebook.com/KunoCreative • Don’t forget your free Facebook Marketing Cheat Sheet. • Questions #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign

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Cost Effective Marketing Using Social Media

  • 1. Cost Effective Marketing Using Social Media www.KunoCreative.com #KunoSM
  • 2. Agenda • Introduction – Chad H. Pollitt #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
  • 3. Agenda • Introduction – Chad H. Pollitt • About Kuno Creative #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
  • 4. Agenda • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Marketing #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
  • 5. Agenda • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Marketing – What, Why & How #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
  • 6. Agenda • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Marketing – What, Why & How – Blogging #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
  • 7. Agenda • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Marketing – What, Why & How – Blogging – Facebook #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
  • 8. Agenda • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Marketing – What, Why & How – Blogging – Facebook – Foursquare/Gowalla #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
  • 9. Agenda • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Marketing – What, Why & How – Blogging – Facebook – Foursquare/Gowalla – YouTube #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
  • 10. Agenda • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Marketing – What, Why & How – Blogging – Facebook – Foursquare/Gowalla – YouTube – Twitter #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
  • 11. Agenda • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Marketing – What, Why & How – Blogging – Facebook – Foursquare/Gowalla – YouTube – Twitter – LinkedIn #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
  • 12. Agenda • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Marketing – What, Why & How – Blogging – Facebook – Foursquare/Gowalla – YouTube – Twitter – LinkedIn • Recap #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
  • 13. Agenda #KunoSM • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Marketing – What, Why & How – Blogging – Facebook – Foursquare/Gowalla – YouTube – Twitter – LinkedIn • Recap • Q & A Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
  • 18. About Kuno Creative Kuno Creative helps small to medium sized businesses find and capture leads through Inbound Marketing. #KunoSM
  • 19. About Kuno Creative Inbound Marketing Services • Creating Great Content • SEO • Social Media • Monitoring • Engagement • Marketing • PPC, SEM • Email Marketing • Lead Nurturing • HubSpot Certified Partner #KunoSM
  • 20. Social Media Marketing #KunoSM What is Social Media? • Content created and shared by people using highly accessible and scalable publishing technologies.
  • 21. Social Media Marketing #KunoSM What is Social Media? • Content created and shared by people using highly accessible and scalable publishing technologies. • Often the basic use levels are free to use.
  • 22. Social Media Marketing #KunoSM What is Social Media? • Content created and shared by people using highly accessible and scalable publishing technologies. • Often the basic use levels are free to use. – Facebook – Twitter – LinkedIn – Blogs – Podcasts – YouTube – Location Based – Webinars
  • 23. Social Media Marketing #KunoSM What is Social Media? Community
  • 24. Social Media Marketing #KunoSM Why Use Social Media? • Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail.
  • 25. Social Media Marketing #KunoSM Why Use Social Media? • Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail. • Reach further with your message
  • 26. Social Media Marketing #KunoSM Why Use Social Media? • Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail. • Reach further with your message – Advertise / Expand Awareness of your Brand or Cause
  • 27. Social Media Marketing #KunoSM Why Use Social Media? • Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail. • Reach further with your message – Advertise / Expand Awareness of your Brand or Cause – Go to where your customers are
  • 28. Social Media Marketing #KunoSM Why Use Social Media? • Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail. • Reach further with your message – Advertise / Expand Awareness of your Brand or Cause – Go to where your customers are – Low cost of implementation compared to other marketing
  • 29. Social Media Marketing #KunoSM Why Use Social Media? • Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail. • Reach further with your message – Advertise / Expand Awareness of your Brand or Cause – Go to where your customers are – Low cost of implementation compared to other marketing • Generate Leads
  • 30. Social Media Marketing #KunoSM Why Use Social Media? • Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail. • Reach further with your message – Advertise / Expand Awareness of your Brand or Cause – Go to where your customers are – Low cost of implementation compared to other marketing • Generate Leads • Build Relationships / Rapport
  • 31. Social Media Marketing #KunoSM Why Use Social Media? • Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail. • Reach further with your message – Advertise / Expand Awareness of your Brand or Cause – Go to where your customers are – Low cost of implementation compared to other marketing • Generate Leads • Build Relationships / Rapport • Drive Foot Traffic
  • 32. Social Media Marketing #KunoSM Why Use Social Media? • Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail. • Reach further with your message – Advertise / Expand Awareness of your Brand or Cause – Go to where your customers are – Low cost of implementation compared to other marketing • Generate Leads • Build Relationships / Rapport • Drive Foot Traffic • Gauge Customer Satisfaction
  • 33. Social Media Marketing #KunoSM Why Use Social Media? • Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail. • Reach further with your message – Advertise / Expand Awareness of your Brand or Cause – Go to where your customers are – Low cost of implementation compared to other marketing • Generate Leads • Build Relationships / Rapport • Drive Foot Traffic • Gauge Customer Satisfaction – Get Customer feedback
  • 34. Social Media Marketing #KunoSM Why Use Social Media? • Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail. • Reach further with your message – Advertise / Expand Awareness of your Brand or Cause – Go to where your customers are – Low cost of implementation compared to other marketing • Generate Leads • Build Relationships / Rapport • Drive Foot Traffic • Gauge Customer Satisfaction – Get Customer feedback – Provide customer service
  • 37. Social Media Marketing #KunoSM Getting Started. . . • Let’s dive right in… – Blogging – Facebook.com – Foursquare.com – YouTube.com – Twitter.com – LinkedIn.com
  • 39. Social Media Marketing #KunoSM Blogging – What is it? • A blog is a website (web log) that’s easy to update & updated frequently.
  • 40. Social Media Marketing #KunoSM Blogging – What is it? • A blog is a website (web log) that’s easy to update & updated frequently. • People subscribe to blogs by email or a ‘feed.’
  • 41. Social Media Marketing #KunoSM Blogging – What is it? • A blog is a website (web log) that’s easy to update & updated frequently. • People subscribe to blogs by email or a ‘feed.’ • Most flexible and robust content distribution system on the Internet.
  • 46. Social Media Marketing #KunoSM Facebook – Why It Matters • It has moved into the overall #1 position for visitors per month for all websites!  1. Facebook 2. Google 3. Yahoo
  • 47. Social Media Marketing #KunoSM Facebook – Why It Matters • It has moved into the overall #1 position for visitors per month for all websites! • Over 125 Million U.S. users (500 million globally).  1. Facebook 2. Google 3. Yahoo
  • 51. Social Media Marketing #KunoSM Facebook Pages – Custom Tabs http://bit.ly/TabSiteILF
  • 52. Social Media Marketing #KunoSM Location Based Social Media - GeoSocial
  • 53. Social Media Marketing #KunoSM Location Based Social Media – What Is It? • Location based social media platforms are web and mobile applications that allow registered users to connect with friends and update their location.
  • 54. Social Media Marketing #KunoSM Location Based Social Media – What Is It? • Location based social media platforms are web and mobile applications that allow registered users to connect with friends and update their location. • The “check-in” relies on the users’ GPS enabled smartphone.
  • 55. Social Media Marketing #KunoSM Location Based Social Media – What Is It? • Location based social media platforms are web and mobile applications that allow registered users to connect with friends and update their location. • The “check-in” relies on the users’ GPS enabled smartphone. • Some of these applications award badges and “special status” for achieving certain check-in goals.
  • 56. Social Media Marketing #KunoSM Location Based Social Media – What Is It? • Location based social media platforms are web and mobile applications that allow registered users to connect with friends and update their location. • The “check-in” relies on the users’ GPS enabled smartphone. • Some of these applications award badges and “special status” for achieving certain check-in goals. • The applications can push content to Facebook and Twitter.
  • 57. Social Media Marketing #KunoSM Location Based Social Media – What Is It? • Location based social media platforms are web and mobile applications that allow registered users to connect with friends and update their location. • The “check-in” relies on the users’ GPS enabled smartphone. • Some of these applications award badges and “special status” for achieving certain check-in goals. • The applications can push content to Facebook and Twitter. • Brick and mortars can communicate with users that are near by.
  • 58. Social Media Marketing #KunoSM Location Based Social Media – Why It Matters • 250+ million Americans carry mobile phones - over 80% of the nation's population
  • 59. Social Media Marketing #KunoSM Location Based Social Media – Why It Matters • 250+ million Americans carry mobile phones - over 80% of the nation's population • Cell phone subscriptions will top 5 billion globally before 2011
  • 60. Social Media Marketing #KunoSM Location Based Social Media – Why It Matters • 250+ million Americans carry mobile phones - over 80% of the nation's population • Cell phone subscriptions will top 5 billion globally before 2011 • 68% of Americans get news and current events information on their cell phone
  • 61. Social Media Marketing #KunoSM Location Based Social Media – Why It Matters • 250+ million Americans carry mobile phones - over 80% of the nation's population • Cell phone subscriptions will top 5 billion globally before 2011 • 68% of Americans get news and current events information on their cell phone • Mobile phones to overtake PC's for web surfing by 2013
  • 62. Social Media Marketing #KunoSM Location Based Social Media – Why It Matters • 250+ million Americans carry mobile phones - over 80% of the nation's population • Cell phone subscriptions will top 5 billion globally before 2011 • 68% of Americans get news and current events information on their cell phone • Mobile phones to overtake PC's for web surfing by 2013 • Over 61.2 million smartphones in the U.S.
  • 63. Social Media Marketing #KunoSM Location Based Social Media – Why It Matters
  • 64. Social Media Marketing #KunoSM Location Based Social Media – Why It Matters
  • 65. Social Media Marketing #KunoSM Location Based Social Media – Getting Started
  • 66. Social Media Marketing #KunoSM YouTube – What is it and Why Does it Matter • YouTube is a video sharing site. Users can upload and share video clips through websites, mobile devices, blogs and email.
  • 67. Social Media Marketing #KunoSM YouTube – What is it and Why Does it Matter • YouTube is a video sharing site. Users can upload and share video clips through websites, mobile devices, blogs and email. • YouTube reaches over 110 million U.S. viewers monthly.
  • 68. Social Media Marketing #KunoSM YouTube – What is it and Why Does it Matter • YouTube is a video sharing site. Users can upload and share video clips through websites, mobile devices, blogs and email. • YouTube reaches over 110 million U.S. viewers monthly. • Now the #2 Most Used Search Engine on the Web
  • 69. Social Media Marketing #KunoSM YouTube – What is it and Why Does it Matter • YouTube is a video sharing site. Users can upload and share video clips through websites, mobile devices, blogs and email. • YouTube reaches over 110 million U.S. viewers monthly. • Now the #2 Most Used Search Engine on the Web • All Videos are indexed by Google! Embed videos on your site!
  • 71. Social Media Marketing #KunoSM YouTube – Going Viral! Blendtec – Over 50 million views and a 700% increase in sales!
  • 72. Social Media Marketing #KunoSM Twitter – What Is It? • Twitter is a social networking and microblogging service, enabling its users to send and read other users' messages called tweets.
  • 73. Social Media Marketing #KunoSM Twitter – What Is It? • Twitter is a social networking and microblogging service, enabling its users to send and read other users' messages called tweets. • Tweets are text-based posts of up to 140 characters displayed on the user's profile page.
  • 74. Social Media Marketing #KunoSM Twitter – What Is It? • Twitter is a social networking and microblogging service, enabling its users to send and read other users' messages called tweets. • Tweets are text-based posts of up to 140 characters displayed on the user's profile page. • Users can send messages via the Twitter website, text messages, mobile apps and computer/web-based apps
  • 77. Social Media Marketing #KunoSM Twitter – Why It Matters 60 million U.S. users
  • 78. Social Media Marketing #KunoSM Twitter – Why It Matters Consumer Journalist Janis Krums covers Miracle on the Hudson
  • 79. Social Media Marketing #KunoSM Twitter – Why It Matters 20% increase in sales since twittering daily pie selection
  • 80. Social Media Marketing #KunoSM Twitter – Why It Matters @MissionPie: Pssst! Hey you! Yeah, I'm talking to you! Keep this on the down low, but we'll have STRAWBERRY RHUBARB later today!!!
  • 81. Social Media Marketing #KunoSM Twitter – Why It Matters Customer Service
  • 82. Social Media Marketing #KunoSM LinkedIn – What is It? • LinkedIn is a business-oriented social networking site
  • 83. Social Media Marketing #KunoSM LinkedIn – What is It? • LinkedIn is a business-oriented social networking site • Commonly referred to as an online resume
  • 84. Social Media Marketing #KunoSM LinkedIn – What is It? • LinkedIn is a business-oriented social networking site • Commonly referred to as an online resume • The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business.
  • 85. Social Media Marketing #KunoSM LinkedIn – What is It? • LinkedIn is a business-oriented social networking site • Commonly referred to as an online resume • The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. • Employers can list jobs and search for potential candidates.
  • 86. Social Media Marketing #KunoSM LinkedIn – Why It Matters • Over 22 million U.S. users Statistics
  • 87. Social Media Marketing #KunoSM Statistics LinkedIn – Why It Matters • Over 22 million U.S. users • Average Age: 44
  • 88. Social Media Marketing #KunoSM LinkedIn – Why It Matters • Over 22 million U.S. users • Average Age: 44 • Average Income: $120K+ Statistics
  • 89. Social Media Marketing #KunoSM LinkedIn – Why It Matters • Over 22 million U.S. users • Average Age: 44 • Average Income: $120K+ • CEO’s, Managers & Decision Makers Statistics
  • 90. Social Media Marketing #KunoSM LinkedIn – Why It Matters • Over 22 million U.S. users • Average Age: 44 • Average Income: $120K+ • CEO’s, Managers & Decision Makers • 77% Have undergraduate degree or higher
  • 91. Social Media Marketing #KunoSM LinkedIn – Why It Matters • Over 22 million U.S. users • Average Age: 44 • Average Income: $120K+ • CEO’s, Managers & Decision Makers • 77% Have undergraduate degree or higher • A new member signs up every second Statistics
  • 92. Social Media Marketing #KunoSM Company/Organization Profile LinkedIn – Why It Matters
  • 93. Social Media Marketing #KunoSM Find People LinkedIn – Why It Matters
  • 94. Social Media Marketing #KunoSM Find People LinkedIn – Why It Matters • You can find people by company/organization
  • 95. Social Media Marketing #KunoSM Find People LinkedIn – Why It Matters • You can find people by company/organization • You can find people by name
  • 96. Social Media Marketing #KunoSM Find People LinkedIn – Why It Matters • You can find people by company/organization • You can find people by name • You can find people by industries
  • 97. Social Media Marketing #KunoSM Find People LinkedIn – Why It Matters • You can find people by company/organization • You can find people by name • You can find people by industries • You can find people by keyword
  • 98. • You can find people by company/organization • You can find people by name • You can find people by industries • You can find people by keyword • Once you find them, you can read their profile and you know something about them Social Media Marketing #KunoSM Find People LinkedIn – Why It Matters
  • 99. Social Media Marketing #KunoSM LinkedIn – Why It Matters Groups
  • 100. Social Media Marketing #KunoSM LinkedIn – Why It Matters • 8 Things LinkedIn Is Great For
  • 101. Social Media Marketing #KunoSM LinkedIn – Why It Matters • 8 Things LinkedIn Is Great For – Finding a contact in any company/organization
  • 102. Social Media Marketing #KunoSM LinkedIn – Why It Matters • 8 Things LinkedIn Is Great For – Finding a contact in any company/organization – Sharing content
  • 103. Social Media Marketing #KunoSM LinkedIn – Why It Matters • 8 Things LinkedIn Is Great For – Finding a contact in any company/organization – Sharing content – Receiving feedback from industry peers
  • 104. Social Media Marketing #KunoSM LinkedIn – Why It Matters • 8 Things LinkedIn Is Great For – Finding a contact in any company/organization – Sharing content – Receiving feedback from industry peers – Looking for an employee
  • 105. Social Media Marketing #KunoSM LinkedIn – Why It Matters • 8 Things LinkedIn Is Great For – Finding a contact in any company/organization – Sharing content – Receiving feedback from industry peers – Looking for an employee – Looking for information
  • 106. Social Media Marketing #KunoSM LinkedIn – Why It Matters • 8 Things LinkedIn Is Great For – Finding a contact in any company/organization – Sharing content – Receiving feedback from industry peers – Looking for an employee – Looking for information – Doing business in a new city
  • 107. Social Media Marketing #KunoSM LinkedIn – Why It Matters • 8 Things LinkedIn Is Great For – Finding a contact in any company/organization – Sharing content – Receiving feedback from industry peers – Looking for an employee – Looking for information – Doing business in a new city – Growing Your Brand
  • 108. Social Media Marketing #KunoSM LinkedIn – Why It Matters • 8 Things LinkedIn Is Great For – Finding a contact in any company/organization – Sharing content – Receiving feedback from industry peers – Looking for an employee – Looking for information – Doing business in a new city – Growing Your Brand – Driving Web Traffic
  • 109. Social Media Marketing #KunoSM • Foot Traffic • Brand Advocates/Virtual Word of Mouth Recap
  • 110. Social Media Marketing #KunoSM • Foot Traffic • Brand Advocates/Virtual Word of Mouth • Networking, Q&A’s • Facebook Pages for Businesses/Organizations Recap
  • 111. Social Media Marketing #KunoSM • Foot Traffic • Brand Advocates/Virtual Word of Mouth • Networking, Q&A’s • Facebook Pages for Businesses/Organizations • Easy Way to have fresh Website content • Flexible Content Distribution/SEO Recap
  • 112. Social Media Marketing #KunoSM • Foot Traffic • Brand Advocates/Virtual Word of Mouth • Networking, Q&A’s • Facebook Pages for Businesses/Organizations • Easy Way to have fresh Website content • Flexible Content Distribution/SEO • Custom News Feed = Listen! • Search.Twitter.com Recap
  • 113. • Foot Traffic • Brand Advocates/Virtual Word of Mouth • Networking, Q&A’s • Facebook Pages for Businesses/Organizations • Easy Way to have fresh Website content • Flexible Content Distribution/SEO • Custom News Feed = Listen! • Search.Twitter.com • Viral = Free Traffic • Educate & Entertain Social Media Marketing #KunoSM Recap
  • 114. Social Media Marketing #KunoSM FREE Webinar w/ @KLFLegal 2PM Thursday 18NOV Register @ KunoCreative.com
  • 115. Questions & Answers • Conclusion – Chad H. Pollitt #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
  • 116. Questions & Answers • Conclusion – Chad H. Pollitt • Free Inbound BluePrint available at www.kunocreative.com Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
  • 117. Questions & Answers • Conclusion – Chad H. Pollitt • Free Inbound BluePrint available at www.kunocreative.com • Follow Kuno on Facebook & Twitter – Twitter.com/Kuno – Facebook.com/KunoCreative #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
  • 118. Questions & Answers • Conclusion – Chad H. Pollitt • Free Inbound BluePrint available at www.kunocreative.com • Follow Kuno on Facebook & Twitter – Twitter.com/Kuno – Facebook.com/KunoCreative • Don’t forget your free Facebook Marketing Cheat Sheet. #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign
  • 119. Questions & Answers • Conclusion – Chad H. Pollitt • Free Inbound BluePrint available at www.kunocreative.com • Follow Kuno on Facebook & Twitter – Twitter.com/Kuno – Facebook.com/KunoCreative • Don’t forget your free Facebook Marketing Cheat Sheet. • Questions #KunoSM Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/FortWayneWebDesign

Notas del editor

  1. Kuno Creative has been marketing company since the year 2000, We’ve always been involved with traditional marketing services such as Brand and PR and Marketing Strategy. We’ve used outbound techniques for our clients including media such as print, outdoor, direct mail and just about any other method that would help us ultimately market our clients to get good results.
  2. But over the past few years we noticed that many of these methods kept requiring more and more effort to get a similar response. There are so many channels you can try to use to reach each demographic, but the problem is, people have just gotten better at blocking out unwanted Ads and marketing messages. That is the leading reason, that since the beginning of 2009 we’ve focused on Inbound Marketing methods that bring your audience to you because that’s what people want, rather then being inundated with advertising. Developing these methods includes Getting Found Online by Creating Content that is optimized for the search engines and shared within social media. To Build your brand you have to join the conversations that are occurring in social media and win the trust and respect from your target audience. After doing this, that audience is much more likely to want to buy from you. And many of these interactions will happen online. In these two case studies, we’ve integrated a combination of Outbound and Inbound techniques.