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How to Use Social MediaBefore, During and After Your Trade Show Presented with: Mike Smith, CEO Alexis Exhibits @AlexisExhibits AlexisExhibits.com Twitter:  #KunoTradeShow
Agenda Introduction – Mike Smith Smart Phones Web 2.0 Tools QR Codes Geosocial Media (LBS) Social Media How to Use Social Media Before Your Trade Show During Your Trade Show After Your Trade Show Free Downloads Questions & Answers Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative  @CPollittIU LinkedIn.com/in/seofortwayne Twitter:  #KunoTradeShow
Introduction Mike Smith   CEO, Alexis Exhibits   Cleveland, OH ,[object Object]
Served on the Board of Directors for The Trade Show Exhibitors Association and Healthcare Convention & Exhibitor Association.
Featured speaker at The Exhibit Builder Expo, The Exhibitor Show, The HCEA Annual Meeting, The premier Industry Event, and TS2.Mike Smith, CEO Alexis Exhibits  @AlexisExhibits AlexisExhibits.com Twitter:  #KunoTradeShow
Twitter:  #KunoTradeShow
Smart Phones Twitter:  #KunoTradeShow
#KunoTradeShow Smart Phones Why they matter. . .  250+ million Americans carry mobile phones - over 80% of the nation's population Cell phone subscriptions will top 5 billion globally before 2011 68% of Americans get news and current events information on their cell phone Mobile phones to overtake PC's for web surfing by 2013 Over 61.2 million smartphones in the U.S.
Web 2.0 Tools QR Codes Over 17.4 million Americans have scanned a QR code. Twitter:  #KunoTradeShow
Web 2.0 Tools QR Codes Where should you put your QR code? Put your QR code on every single piece of promotional material you have.  Posters, flyers, stickers, merchandise tags, press kits, temporary tattoos; The more unusual the better. Twitter:  #KunoTradeShow
Web 2.0 Tools Location Based Social Media – GeoSocial Twitter:  #KunoTradeShow
Web 2.0 Tools - GeoSocial What is it? Location based social media platforms are web and mobile applications that allow registered users to connect with friends and update their location. The “check-in” relies on the users’ GPS enabled smartphone. Some of these applications award badges and “special status” for achieving certain check-in goals. The applications can push content to Facebook and Twitter. Brick and mortars (or trade show booths) can communicate with users that are near by. Twitter:  #KunoTradeShow
Web 2.0 Tools Facebook Places Twitter:  #KunoTradeShow
Web 2.0 Tools Facebook Places Twitter:  #KunoTradeShow
Web 2.0 Tools Foursquare Twitter:  #KunoTradeShow
Web 2.0 Tools Foursquare Twitter:  #KunoTradeShow
Web 2.0 Tools Foursquare Twitter:  #KunoTradeShow
Web 2.0 Tools Social Media Twitter:  #KunoTradeShow
How to Use Social Media Before Your Trade Show Promotion Indirect Direct Twitter:  #KunoTradeShow
How to Use Social Media Before Your Trade Show Promotion Indirect Twitter:  #KunoTradeShow
How to Use Social Media Before Your Trade Show Promotion Indirect Twitter:  #KunoTradeShow
How to Use Social Media Before Your Trade Show Promotion Indirect Twitter:  #KunoTradeShow
How to Use Social Media Before Your Trade Show Promotion Indirect Twitter:  #KunoTradeShow
How to Use Social Media Before Your Trade Show Promotion Indirect Twitter:  #KunoTradeShow
How to Use Social Media Before Your Trade Show Promotion Direct Twitter:  #KunoTradeShow
How to Use Social Media Before Your Trade Show Promotion Direct (LinkedIn Groups) Twitter:  #KunoTradeShow
How to Use Social Media Before Your Trade Show Promotion Direct (LinkedIn Groups) Twitter:  #KunoTradeShow
How to Use Social Media Before Your Trade Show Promotion Direct (Search LinkedIn Groups) Show Name or Industry Join or Create Group Twitter:  #KunoTradeShow
How to Use Social Media Before Your Trade Show Promotion Direct Twitter:  #KunoTradeShow
How to Use Social Media Before Your Trade Show Promotion Direct # Twitter:  #KunoTradeShow
How to Use Social Media Before Your Trade Show Promotion Direct Twitter:  #KunoTradeShow
How to Use Social Media During Your Trade Show Generate Excitement! Twitter:  #KunoTradeShow
How to Use Social Media During Your Trade Show Live Updates Live Streaming Video Interviews Sweepstakes/Contents/Give-a-ways Twitter:  #KunoTradeShow
How to Use Social Media During Your Trade Show Live Updates Retweet/Answer Questions/Engage Twitter:  #KunoTradeShow
How to Use Social Media During Your Trade Show Live Streaming Twitter:  #KunoTradeShow
How to Use Social Media During Your Trade Show Video Interviews with Influencers, Speakers, Guests, Staff, etc. Exhibit Tour Twitter:  #KunoTradeShow
How to Use Social Media During Your Trade Show (Incentivize Engagement) Sweepstakes/Contents/Give-a-ways QR Codes Don’t forget to place a call-to-action (e.g. “Scan to Win”) near your QR Codes and test the codes. Twitter:  #KunoTradeShow
How to Use Social Media During Your Trade Show (Incentivize Engagement) Sweepstakes/Contents/Give-a-ways QR Codes Where should I put my QR Codes? Put your QR code on every piece of promotional material you have.  Posters, flyers, stickers, merchandise tags, press kits, temporary tattoos; The more unusual the better. Twitter:  #KunoTradeShow
How to Use Social Media During Your Trade Show (Incentivize Engagement) Sweepstakes/Contents/Give-a-ways GeoSocial Media Twitter:  #KunoTradeShow
During Your Trade Show (Incentivize Engagement) Sweepstakes/Contents/Give-a-ways* Example:  Twitter How to Use Social Media “1st 50 people to mention this tweet at our booth gets a FREE thumb-drive!” *Some promotions can be used to promote prior to the show.  Twitter:  #KunoTradeShow
How to Use Social Media After Your Trade Show Announce Winners Follow Back! Post Videos/Blog Follow Up Twitter:  #KunoTradeShow
GeoSocial Media Cheat Sheet Free Download ,[object Object]
Why Your Business Should Care About LBS

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Using Social Media Before, During & After Your Trade Show

  • 1. How to Use Social MediaBefore, During and After Your Trade Show Presented with: Mike Smith, CEO Alexis Exhibits @AlexisExhibits AlexisExhibits.com Twitter: #KunoTradeShow
  • 2. Agenda Introduction – Mike Smith Smart Phones Web 2.0 Tools QR Codes Geosocial Media (LBS) Social Media How to Use Social Media Before Your Trade Show During Your Trade Show After Your Trade Show Free Downloads Questions & Answers Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoTradeShow
  • 3.
  • 4. Served on the Board of Directors for The Trade Show Exhibitors Association and Healthcare Convention & Exhibitor Association.
  • 5. Featured speaker at The Exhibit Builder Expo, The Exhibitor Show, The HCEA Annual Meeting, The premier Industry Event, and TS2.Mike Smith, CEO Alexis Exhibits @AlexisExhibits AlexisExhibits.com Twitter: #KunoTradeShow
  • 7. Smart Phones Twitter: #KunoTradeShow
  • 8. #KunoTradeShow Smart Phones Why they matter. . . 250+ million Americans carry mobile phones - over 80% of the nation's population Cell phone subscriptions will top 5 billion globally before 2011 68% of Americans get news and current events information on their cell phone Mobile phones to overtake PC's for web surfing by 2013 Over 61.2 million smartphones in the U.S.
  • 9. Web 2.0 Tools QR Codes Over 17.4 million Americans have scanned a QR code. Twitter: #KunoTradeShow
  • 10. Web 2.0 Tools QR Codes Where should you put your QR code? Put your QR code on every single piece of promotional material you have. Posters, flyers, stickers, merchandise tags, press kits, temporary tattoos; The more unusual the better. Twitter: #KunoTradeShow
  • 11. Web 2.0 Tools Location Based Social Media – GeoSocial Twitter: #KunoTradeShow
  • 12. Web 2.0 Tools - GeoSocial What is it? Location based social media platforms are web and mobile applications that allow registered users to connect with friends and update their location. The “check-in” relies on the users’ GPS enabled smartphone. Some of these applications award badges and “special status” for achieving certain check-in goals. The applications can push content to Facebook and Twitter. Brick and mortars (or trade show booths) can communicate with users that are near by. Twitter: #KunoTradeShow
  • 13. Web 2.0 Tools Facebook Places Twitter: #KunoTradeShow
  • 14. Web 2.0 Tools Facebook Places Twitter: #KunoTradeShow
  • 15. Web 2.0 Tools Foursquare Twitter: #KunoTradeShow
  • 16. Web 2.0 Tools Foursquare Twitter: #KunoTradeShow
  • 17. Web 2.0 Tools Foursquare Twitter: #KunoTradeShow
  • 18. Web 2.0 Tools Social Media Twitter: #KunoTradeShow
  • 19. How to Use Social Media Before Your Trade Show Promotion Indirect Direct Twitter: #KunoTradeShow
  • 20. How to Use Social Media Before Your Trade Show Promotion Indirect Twitter: #KunoTradeShow
  • 21. How to Use Social Media Before Your Trade Show Promotion Indirect Twitter: #KunoTradeShow
  • 22. How to Use Social Media Before Your Trade Show Promotion Indirect Twitter: #KunoTradeShow
  • 23. How to Use Social Media Before Your Trade Show Promotion Indirect Twitter: #KunoTradeShow
  • 24. How to Use Social Media Before Your Trade Show Promotion Indirect Twitter: #KunoTradeShow
  • 25. How to Use Social Media Before Your Trade Show Promotion Direct Twitter: #KunoTradeShow
  • 26. How to Use Social Media Before Your Trade Show Promotion Direct (LinkedIn Groups) Twitter: #KunoTradeShow
  • 27. How to Use Social Media Before Your Trade Show Promotion Direct (LinkedIn Groups) Twitter: #KunoTradeShow
  • 28. How to Use Social Media Before Your Trade Show Promotion Direct (Search LinkedIn Groups) Show Name or Industry Join or Create Group Twitter: #KunoTradeShow
  • 29. How to Use Social Media Before Your Trade Show Promotion Direct Twitter: #KunoTradeShow
  • 30. How to Use Social Media Before Your Trade Show Promotion Direct # Twitter: #KunoTradeShow
  • 31. How to Use Social Media Before Your Trade Show Promotion Direct Twitter: #KunoTradeShow
  • 32. How to Use Social Media During Your Trade Show Generate Excitement! Twitter: #KunoTradeShow
  • 33. How to Use Social Media During Your Trade Show Live Updates Live Streaming Video Interviews Sweepstakes/Contents/Give-a-ways Twitter: #KunoTradeShow
  • 34. How to Use Social Media During Your Trade Show Live Updates Retweet/Answer Questions/Engage Twitter: #KunoTradeShow
  • 35. How to Use Social Media During Your Trade Show Live Streaming Twitter: #KunoTradeShow
  • 36. How to Use Social Media During Your Trade Show Video Interviews with Influencers, Speakers, Guests, Staff, etc. Exhibit Tour Twitter: #KunoTradeShow
  • 37. How to Use Social Media During Your Trade Show (Incentivize Engagement) Sweepstakes/Contents/Give-a-ways QR Codes Don’t forget to place a call-to-action (e.g. “Scan to Win”) near your QR Codes and test the codes. Twitter: #KunoTradeShow
  • 38. How to Use Social Media During Your Trade Show (Incentivize Engagement) Sweepstakes/Contents/Give-a-ways QR Codes Where should I put my QR Codes? Put your QR code on every piece of promotional material you have. Posters, flyers, stickers, merchandise tags, press kits, temporary tattoos; The more unusual the better. Twitter: #KunoTradeShow
  • 39. How to Use Social Media During Your Trade Show (Incentivize Engagement) Sweepstakes/Contents/Give-a-ways GeoSocial Media Twitter: #KunoTradeShow
  • 40. During Your Trade Show (Incentivize Engagement) Sweepstakes/Contents/Give-a-ways* Example: Twitter How to Use Social Media “1st 50 people to mention this tweet at our booth gets a FREE thumb-drive!” *Some promotions can be used to promote prior to the show. Twitter: #KunoTradeShow
  • 41. How to Use Social Media After Your Trade Show Announce Winners Follow Back! Post Videos/Blog Follow Up Twitter: #KunoTradeShow
  • 42.
  • 43. Why Your Business Should Care About LBS
  • 44. How to Use LBS for Business
  • 45. Geosocial Statistics and Demographic Data
  • 46. Leveraging Geosocial Media with Traditional Social MediaDownload at: KunoCreative.com/blog Twitter: #KunoTradeShow
  • 47.
  • 48. Social Media and Digital Marketing Strategy Guide
  • 49. Strategies for creating pre-show buzz and increasing post-show sales
  • 50. Emerging trends in social media and digital marketingDownload at: AlexisExhibits.com Twitter: #KunoTradeShow
  • 51. Next Webinar Register at: KunoCreative.com Twitter: #KunoTradeShow
  • 52. Questions & Answers Slides Posted at: KunoCreative.com/blog Twitter: #KunoTradeShow