A very simple useful ppt for understanding the concept.

3. Startup means an entity, incorporated or registered in India :
• Not prior to five years,
• With annual turnover not exceeding INR 25 crore in any preceding
financial year, and
• Working towards innovation, development, deployment or
commercialization of new products, processes or services driven by
technology or intellectual property.
Provided that such entity is not formed by splitting up, or reconstruction,
of a business already in existence. Provided also that an entity shall cease
to be a Startup if its turnover for the previous financial years has exceeded
INR 25 crore or it has completed 5 years from the date of incorporation/
registration. Provided further that a Startup shall be eligible for tax
benefits only after it has obtained certification from the Inter-Ministerial
Board, setup for such purpose.

6. Fusion Charts
FusionCharts, part of InfoSoft Global (P) Ltd, is privately held software
provider of data visualization products (JavaScript Charts, Maps, Widgets
and Dashboards) with offices in Bangalore and Kolkata, India.

8. PayTM
• Paytm is an Indian electronic commerce and payment
system company headquartered in Noida, Uttar Pradesh.
• It was launched in 2010. It is owned by One97
Communications.
• The firm started by offering mobile recharging, adding bill
payment and e-commerce.
• In 2015, it further added booking bus travel.
• Paytm also launched movie ticket booking by partnering
with Cinépolis in the year 2016.
• Paytm is an acronym for "Pay Through Mobile“
• The surge in usage of the service was largely due to
the demonetization of the 500 and 1000 rupee currency
notes

10. zomato
• Zomato is a restaurant search and discovery service founded in 2008
by Deepinder Goyal and Pankaj Chaddah. It currently operates in 23
countries, including India, Australia and the United States.
• The website provides information and reviews on restaurants, including
images of menus where the restaurant does not have its own website.
• The service began as "Foodiebay“. In November 2010, Foodiebay was
renamed as Zomato. Between 2010-13, Zomato raised
approximately US$16.7 million from Info Edge (India) giving them a
57.9% stake in Zomato.
• On 4 June 2015, an Indian security researcher hacked the Zomato
website, gained access to information about 62.5 million users. Using the
vulnerability, he was able to access personal data of users such as phone
number, email address, and Instagram private photos using their
Instagram access token. Zomato fixed the issue within 48 hours of it
becoming apparent. On 15 October 2015, Zomato changed business
strategies from a Full-Stack market to an enterprise market. This led
Zomato to fire 10% of its workforce, around 300 people.

12. • OYO Rooms, commonly known as OYO, is an Indian hotel brand that owns
and operates as well as aggregates standardised hotel rooms. It currently
operates in more than 200 Indian cities and in Malaysia.
• Ritesh Agarwal is the founder and CEO of OYO.
• He launched his first start‐up, Oravel Stays Pvt. Ltd. in 2012.
• Oravel was designed as a platform for booking budget and premium
accommodation.
• Realising the great variability in the budget sector, he pivoted Oravel to
OYO in 2013.
• OYO started with one city and one hotel in Gurgaon in January 2013.
• The company as of October 2016 has around 6500 hotels in 220+ cities of
India, and has been named India's largest budget hotel chain.
• It has also launched in Malaysia.

14. • MySmartPrice is an independent price comparison service website
headquartered in Hyderabad, India.
• Categories include: Mobiles, Electronics, Computers, Fashion and
Lifestyle, Home appliances and Personal Care.
• In addition to online price comparison, MySmartPrice also started
including offline stores in its listings for mobile phones
in Hyderabad, Bangalore and Delhi.
• MySmartPrice Online was founded in 2010 by Sitakanta Ray and Sulakshan
Kumar, both graduates from NIT, Rourkela after they quit their jobs
at ICICI and Infosys.
• The two co-founders worked from their homes on building the business
and developing the code through the first year of incorporation.
• MySmartPrice ranked 3rd on TechInAsia's list of '8 hot Shopping Search
Engines in India' in 2013 and 9th in the Asian startup list in July 2015. It
ranked 16th on Deccan Chronicle's list of '25 shoppingia platforms.

16. • Urban Ladder is a curated online furniture seller in Bangalore, India. It is present in 12 cities across
India.
• Urban Ladder was started by Ashish Goel and Rajiv Srivatsa in 2012.
• Ashish Goel previously worked with McKinsey & Company and served as the CEO of Amar Chitra
Katha.
• Rajiv Srivatsa previously worked with Cognizant and Yahoo! before co-founding Urban Ladder.
• Urban Ladder is an online marketplace for furniture and home decor products.
• The company delivers and installs all the products it offers.
• The company also started a new practice in the Indian e-commerce market by initiating trials of
sofas in customers' homes.
• The company is currently present in 19 cities across India and plans to expand its presence to 30
cities by 2016.
• Urban Ladder collected the 'Best Digital Start-Up' Award at the 4th India Digital Awards conducted
by Internet and Mobile Association of India.
• Ashish Goel was voted by the Network 7 Media Group Jury as "Game Changer Entrepreneur of the
year" 2016 at Satya Brahma founded 8th edition of India Leadership Conclave 2016.

18. • Hike Messenger (stylized as hike) is a cross-platform instant messaging service
for smartphones that uses the internet for communication.
• In addition to text messaging, users can send each other graphical stickers,
emoticons, images, videos, audios, files, voice messages, contacts and user
location.
• Hike was launched on 12 December 2012 and raised its first round of funding of
$7 million from Bharti SoftBank in April 2013.
• Hike is a joint venture between Bharti Enterprises and SoftBank.
• On 16 August 2016 Hike raised $175 million in a new round of funding led
by Tencent & Foxconn.
• After raising this round Hike Messenger reached the valuation of $1.4
Billion. Hike's founder is Kavin Bharti Mittal.
• Hike Messenger made its first acquisition in 2015, buying free voice-calling
company Zip Phones, which allowed it to launch free app based calling services
that are emerging as a key draw for users.
• In 2015, Hike launched the "Great Indian Sticker Challenge" to invite designers to
design new stickers. According to the company, 30% of the traffic comes from
stickers.

19. Features of Hike
• Hike supports 2 way chat themes that a user can change according to their relationship with person
or their mood. The option for chat themes are limited but one set the theme with their own
pictures.
• Hike Direct allows users to share messages and files without any kind of data charges within a
radius of 100 metres through Wi-Fi Direct, was made available in October 2015. Over internet also
it allows you to share files up to 100MB size.
• Hidden mode allows users to hide individual and group chats providing extended privacy.
• In addition hike has a talking bot called Natasha. It is a talking bot that uses AIML(Artificial
Intelligence Markup language) to chat with users.
• Hike Coupons allows users to get discount coupons from over 100 brands.
• Games are available on hike messenger include Word rush, India Puzzle, Word Search, Number
Rush, Sudoku, Snake, Solitaire, Connect, 2048, Run Bhai Run, and Teen Patti Nights
• Hike Daily sends daily quotes and facts to all users.
• Hike aggregates news and other content such as videos, info graphics, and blogs, and summarizes
them in 100 words or less. During the ICC Cricket World Cup 2015, Hike provided CricBuzz updates
to Android users about the World Cup scores
• "Just for laughs" is a feature that sends funny images to all the subscribed users.
• In timeline feature one can share status, picture with entire friend list on hike. This feature is pretty
similar to the timeline concept of Facebook.
• On March 31, 2016 Hike announced the Hike Smell, a fictional feature added as a prank on April
Fools' Day.

21. • Capital Float is an online platform that provides working capital finance to
SMEs in India.
• It offers flexible, short-term loans that can be used to purchase inventory,
service new orders or optimize cash cycles.
• Borrowers can apply online in minutes, select desired repayment terms
and receive funds in their bank accounts in 3 days with minimal hassle.
• Capital Float is the trade name of Zen Lefin Pvt. Ltd., a non-banking
finance company (NBFC) registered with the RBI.
• Started in 2013 by Sashank Rishyasringa and Gaurav Hinduja, Capital Float
has offices in New Delhi, Mumbai, and Bangalore.
• It is currently headquartered in Bangalore. Capital Float raised funds of
close to $13million.
• Its management team consists of experienced professionals with prior
careers in blue-chip companies such as McKinsey & Company, Gokaldas
Exports, Oracle, Citibank, Capital First, and Wipro.

23. • ShopClues.com is an online marketplace, headquartered in Gurgaon, India.
• The company was founded in California's Silicon Valley in 2011.
• It has over 12,000 registered merchants retail 2,00,000+ products on the platform to over 42
million visitors every year across 9500 locations in the country.
• The e-commerce company is incorporated in Delaware.
• ShopClues joined as 35th entrant in the Indian e-commerce in 2011.
• The company employs about 700 people across different locations.
• ShopClues is the subsidiary of Clues Network Inc.., a US Corporation and was founded in November
2011 by Radhika Aggarwal, her husband, Wall Street internet analyst Sandeep Aggarwal and Sanjay
Sethi.
• The company is headquartered in Gurgaon, Haryana and has its registered office in Vadodara,
Gujarat in India. It also has an office in Palo Alto, California.
• ShopClues delivers to over 9500 cities in association with leading courier partners. ShopClues
fulfillment operations are managed by 3 Fulfillment Centres in New Delhi and Mumbai.
• Luxottica Group, the owner of popular eyewear brand Ray-Ban, had taken legal action against the
online marketplace for allegedly hosting fake products for sale.
• The company took legal action against ShopClues, also accusing it of misleading customers by
offering heavy discounts.
• The Delhi High Court found that ShopClues had breached its earlier direction and continued to sell
Ray-Ban branded items.

26. Key points
• Single Window Clearance even with the help of a mobile application
• 10,000 crore fund of funds
• 80% reduction in patent registration fee
• Modified and more friendly Bankruptcy Code to ensure 90-day exit window
• Freedom from mystifying inspections for 3 years
• Freedom from Capital Gain Tax for 3 years
• Freedom from tax in profits for 3 years
• Eliminating red tape
• Self-certification compliance
• Innovation hub under Atal Innovation Mission
• Starting with 5 lakh schools to target 10 lakh children for innovation programme
• new schemes to provide IPR protection to start-ups and new firms
• encourage entrepreneurship.
• Stand India across the world as a start-up hub

27. Compliance Regime based on Self-Certification
• Startups shall be allowed to self-certify
compliance (through the Startup mobile app)
with 9 labour and environment laws.
• In case of the labour laws, no inspections will
be conducted for a period of 3 years.

28. Startup India Hub
The “Startup India Hub” will be a key stakeholder in this vibrant
ecosystem and will:
• Work in a hub and spoke model and collaborate with Central &
State governments, Indian and foreign VCs, angel networks, banks,
incubators, legal partners, consultants, universities and R&D
institutions.
• Assist Startups through their lifecycle with specific focus on
important aspects like obtaining financing, feasibility testing,
business structuring advisory, enhancement of marketing skills,
technology commercialization and management evaluation
• Organize mentorship programs in collaboration with government
organizations, incubation centers, educational institutions and
private organizations who aspire to foster innovation.

29. Rolling-out of Mobile App and Portal
The Government shall introduce a Mobile App to provide on-the-go accessibility
for:
• Registering Startups with relevant agencies of the Government. A simple form shall
be made available for the same. The Mobile App shall have backend integration
with Ministry of Corporate Affairs and Registrar of Firms for seamless information
exchange and processing of the registration application.
• Tracking the status of the registration application and anytime downloading of the
registration certificate. A digital version of the final registration certificate shall be
made available for downloading through the Mobile App.
• Filing for compliances and obtaining information on various clearances/ approvals/
registrations required.
• Collaborating with various Startup ecosystem partners. The App shall provide a
collaborative platform with a national network of stakeholders (including venture
funds, incubators, academia, mentors etc.) of the Startup ecosystem to have
discussions towards enhancing and bolstering the ecosystem.
• Applying for various schemes being undertaken under the Startup India Action
Plan.

30. Providing Funding Support through a Fund of Funds with a
Corpus of INR 10,000 crore
In order to provide funding support to
Startups, Government will set up a fund with
an initial corpus of INR 2,500 crore and a total
corpus of INR 10,000 crore over a period of 4
years (i.e. INR 2,500 crore per year) . The Fund
will be in the nature of Fund of Funds, which
means that it will not invest directly into
Startups, but shall participate in the capital of
SEBI registered Venture Funds.

31. Organizing Startup Fests for Showcasing Innovation and
Providing a Collaboration Platform
To bolster the Startup ecosystem in India, the Government is proposing to
introduce Startup fests at national and international stages.
These fests would provide a platform to Startups in India to showcase
their ideas and work with a larger audience comprising of potential
investors, mentors and fellow Startups.
As part of “Make in India” initiative, Government proposes to:
• Hold one fest at the national level annually to enable all the stakeholders
of Startup ecosystem to come together on one platform.
• Hold one fest at the international level annually in an international city
known for its Startup ecosystem.
The fests shall have activities such as sessions to connect with investors,
mentors, incubators and Startups, showcasing innovations, exhibitions and
product launches, pitches by Startups, mentoring sessions, curated
Startup walks, talks by disruptive innovators, competitions such as
Hackathon, Makerspace, etc., announcements of rewards and
recognitions, panels and conferences with industry leaders, etc.

32. Launch of Atal Innovation Mission (AIM) with Self-Employment
and Talent Utilization (SETU) Program
The Atal Innovation Mission (AIM) shall have two core functions:
• Entrepreneurship promotion through Self-Employment and Talent Utilization (SETU), wherein
innovators would be supported and mentored to become successful entrepreneurs
• Innovation promotion: to provide a platform where innovative ideas are generated
The main components proposed to be undertaken as part of the mission include:
Entrepreneurship promotion:
• Establishment of sector specific Incubators including in PPP mode
• Establishment of 500 Tinkering Labs
• Pre-incubation training to potential entrepreneurs in various technology areas in collaboration with
various academic institutions having expertise in the field
• Strengthening of incubation facilities in existing incubators and mentoring of Startups
• Seed funding to potentially successful and high growth Startups
Innovation promotion:
• Institution of Innovation Awards (3 per state/UT) and 3 National level awards
• Providing support to State Innovation Councils for awareness creation and organizing state level
workshops/conferences
• Launch of Grand Innovation Challenge Awards for finding ultra-low cost solutions to India’s
pressing and intractable problems.

33. Building Innovation Centres at
National Institutes
• In order to augment the incubation and R&D efforts in the
country, the Government will set up/ scale up 31 centres
(to provide facilities for over 1,200 new Startups) of
innovation and entrepreneurship at national institutes,
including:
• Setting-up 13 Startup centres: Annual funding support of
INR 50 lakhs (shared 50:50 by DST and MHRD) shall be
provided for three years for encouraging student driven
Startups from the host institute.
• Setting-up/ Scaling-up 18 Technology Business Incubators
(TBIs) at NITs/IITs/IIMs etc. as per funding model of DST
with MHRD providing smooth approvals for TBI to have
separate society and built up space.

34. Setting up of 7 New Research Parks Modeled on the Research
Park Setup at IIT Madras
The guiding principles behind the park include:
• Creating a collaborative environment between industry and
academia through joint research projects and consulting
assignments.
• Creating a self-sustaining and technologically fertile
environment.
• Encouraging and enabling R&D activities and Startups that
are aligned to potential needs of the industry.
• Providing world class infrastructure for R&D activities and
incubation.
• Enabling development of high quality personnel and
motivating professional growth for researchers in
companies through part time Masters and PhD Programs.

35. Promoting Startups in the
Biotechnology Sector
In order to promote Startups in the sector, The Department of Biotechnology shall be implementing
the following measures along with its Public Sector Undertaking Biotechnology Research Assistance
Council (BIRAC):
• 5 new Bio-clusters, 50 new Bio-Incubators, 150 technology transfer offices and 20 Bio-Connect
offices will be set up in research institutes and universities across India.
• Biotech Equity Fund – BIRAC AcE Fund in partnership with National and Global Equity Funds (Bharat
Fund, India Aspiration Fund amongst others) will provide financial assistance to young Biotech
Startups.
• Bengaluru-Boston Biotech Gateway to India has been formed. Letter of Intent has been signed
between DBT, GoI and Department of IT, Government of Karnataka for the same. Through this
initiative, a range of institutes in Boston (Harvard/ MIT) and Bengaluru will be able to connect to
share ideas and mentor the entrepreneurs especially in the areas of Genomics, Computational
Biology, Drug Discovery and new vaccines.
• Amplification of Bio-entrepreneurship through BIRAC Regional Entrepreneurship Centres (BREC).
The BREC aims to impart bio-entrepreneurs with the necessary knowledge and skills required for
converting innovative ideas into successful ventures. Department of Biotechnology shall set up 5
Regional centres or Mini-BIRACs in the next 5 years.

36. Launching of Innovation Focused
Programs for Students
In order to promote research and innovation among young students, the
Government shall implement the following measures:
• Innovation Core. Innovation Core program shall be initiated to target school kids
with an outreach to 10 lakh innovations from 5 lakh schools. One lakh innovations
would be targeted and the top 10,000 innovations would be provided prototyping
support. Of these 10,000 innovations, the best 100 would be shortlisted and
showcased at the Annual Festival of Innovations in the Rashtrapati Bhavan.
• NIDHI: A Grand Challenge program (“National Initiative for Developing and
Harnessing Innovations) shall be instituted through Innovation and
Entrepreneurship Development Centres (IEDCs) to support and award INR 10 lakhs
to 20 student innovations from IEDCs.
• Uchhattar Avishkar Yojana: A joint MHRD-DST scheme which has earmarked INR
250 crore per annum towards fostering “very high quality” research amongst IIT
students. The funding towards this research will be 50% contribution from MHRD,
25% from DST and 25% from industry. This format has been devised to ensure that
the research and funding gets utilized bearing in mind its relevance to the industry.
Each project may amount to INR 5 crore only. This scheme will initially apply to IITs
only.