The document discusses strategies for growing a startup internationally. It identifies key motivators for international growth like increasing growth, margins, and market size. Some challenges include funding, time, adapting to new markets and regulations. Tech startups have advantages in going global like using cloud services and new business models. The document recommends evaluating when, where, and how to expand based on product-market fit, revenues, opportunities, and competitiveness of markets. Priority markets should be evaluated based on size, potential, costs and uniqueness of the company's offerings. Careful planning and homework is advised to successfully expand internationally.

1. Growing Your Startup
Internationally
Ibrahim Gogus,
Co-Founder Kirazz

2. Why Grow Internationally?

4. Key Motivators
• Growth
• Margin
• Market Size / Economies of Scale
• Diversification / Risk Spread
• Competition / First Mover

5. Challenges
• Money
• Time
• Market
• People
• Products
• Services
• Legislation
In OR Out

6. Advantages
• Cloud
• Being a Tech StartUp
• New Business Models
• Less Fear of the Unknown
• Wider Window of Opportunity
• Less Reliance on Physical Presence
• Easier, Quicker Adaptation

7. Expansion Strategies
When, Where, How?

8. When?
• At Launch
• After Product-Market Fit
• After Home Market Domination
• After a Revenue Threshold
• When There Is an Opportunity

9. Where?
• Market Attractiveness
• Product / Service Readiness
• Current Traction / Paying Customers
• Competitive Landscape
• Existing / Past Network & Experience

10. How?
• International vs. Multinational
• Strategic vs. Opportunistic
• Channel vs. Direct (or a Combination)
• Investment vs. Pay as You Go
• Country vs. Region

11. Evaluating a Market –
Key Criteria
• Urgency
• Market Size
• Pricing Potential
• Cost of Customer Acquisition
• Cost of Value Delivery
• Uniqueness of Offer
• Speed to Market
• Up-Front Investment
• Up-Sell Potential
• Evergreen Potential

12. Evaluating &
Prioritising
• Do Your Homework (But Avoid Analysis Paralysis)
– Attractiveness (Market, Customers, Partners, Competitors)
– Readiness (Organisation / Team, Brand, Product, Operations / Back-Office, Legal)
– Investment (Customer Acquisition, Service, Talent, Infrastructure)
• Talk (Who Messed This Up Before Us)
– To Customers / Prospects
– To Potential Partners
– To Competitors / Ex-Employees
• Plan & Stick To It (One Thing At a Time)
– Build a Business / Goto Market Plan
– Invest / Evaluate / Adjust
– Fail Fast (Does not mean rush)
– Constantly Monitor