33. “A complex system that works is invariably
found to have evolved from a simple system
that worked. A complex system designed
from scratch never works.”
John Gall
General Systemantics
46. 1. Collect emails
2. Set a high base price
3. Email 1/3 the base price, 1/3 a 25%
discount, & 1/3 a 50% discount
4. Track conversions per cohort
How to Test Price