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Wahl user interviews

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Wahl user interviews

  1. 1. The User Interview A versatile user research method Katherine Wahl Usability/Accessibility Consultant June, 2014
  2. 2. User Interviews  A common method of obtaining user feedback  The researcher talks directly with the user in a one-on-one conversation  Can be done and repeated anytime during the project life cycle
  3. 3. Advantages  Versatility  Sessions can be set up and run quickly  Open to an iterative process  Not dependent on developers  Data is from real users  Opportunity to develop a deep understanding of users  Inexpensive
  4. 4. Challenges  Defining goals  Recognizing and eliminating bias  Listening carefully  Recording the session  Analyzing the data
  5. 5. Versatility
  6. 6. Versatility: Location
  7. 7. Versatility: Format  Questions  Structured or unstructured  Workflow or task oriented
  8. 8. Versatility: Format
  9. 9. Versatility: Timing  Interviews are useful at any time in product development  Requirements gathering and specification creation  Prototype design  Coding  Alpha/Beta release  QA  Documentation and training
  10. 10. A brief ‘how to’ guide  Preparation  Conducting the interview  Reporting
  11. 11. Preparation: Goals  Set reasonable goals  Discuss them with your client  Define what NOT to expect
  12. 12. Preparation: Participants  Define your audience  Plan your schedule  Confirm your appointments
  13. 13. Preparation: Questions  Draft and revise your questions  Be mindful of bias  Think about timing  Know the material well
  14. 14. Preparation: Tools
  15. 15. The interview: Set expectations
  16. 16. The interview  Listen  Observe
  17. 17. The interview  Clarify  Record quotes
  18. 18. The interview: Be ready for surprises
  19. 19. Reporting  Summarize major themes  Include quotes  Deliver results in person
  20. 20. Things to remember  Prepare thoroughly  Be mindful of bias  Listen carefully  Record quotes accurately
  21. 21. Questions? Contact me at kwahl107@gmail.com
  22. 22. Bibliography Buxton, Bill. (2007). Sketching User Experiences: Getting the Design Right and the Design Right. Amsterdam, Netherlands: Morgan Kaufmann/Elsevier. Courage, Catherine & Kathy Baxter. (2005). Understanding Your Users: A Practical Guide to User Requirements Methods, Tools, and Techniques. Amsterdam, Netherlands: Morgan Kaufmann/Elsevier. Goodman, Elizabeth, Mike Kuniavsky and Andrea Moed. (2012). Observing the User Experience: A Practitioner’s Guide to User Research (2nd Edition). San Francisco, California: Elsevier/Morgan Kaufmann.
  23. 23. Bibliography Morville, Peter & Louis Rosenfeld. (2006). Information Architecture for the World Wide Web – Third Edition. Sebastopol, California: O’Reilly Media, Inc. Nielsen, Jakob. (1993) Usability Engineering. San Francisco, California: Morgan Kaufmann. Portugal, Steve, (2013) Interviewing Users: How to Uncover Compelling Insights. Brooklyn, New York: Rosenfeld. Quesenbery, Whitney & Kevin Brooks. (2010). Storytelling for User Experiences: Crafting Stories for Better Design. Brooklyn, New York: Rosenfeld. Schumacher, Robert. Editor (2009). Handbook of Global User Research. Amsterdam:, Netherlands: Elsevier/Morgan Kaufmann.

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