SlideShare una empresa de Scribd logo

Launch your influence

•
•
Kwai Yu
Kwai Yu
EmpresarialesNoticias y políticaTecnología
1 de 20
2. LAUNCH YOUR INFLUENCE © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
© 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
Put yourself in the story Compelling stories persevere because of the fundamental truths behind them. They reduce resistance and get past critical thinking filters. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
In the old days, when you want to tell your story (had things to say) - you wrote it in your diary © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
Now, everyone is a journalist © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
In the age of the ACCELERATION of everything where …… People have more choice And less time © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
ALL marketing is now seen as disruptive marketing because it disrupts people’s lives © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
What you say must CAPTURE ATTENTION and have FORWARD-ABILITY factor © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
In other words, what you say must have a … © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
Disruptive marketing © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
Disruptive Influence © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
Journalist make their living telling stories. Here’s what they NEVER FORGET 1. The kind of reader (customer) you want. 2. Create an experience readers want. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
© 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
PERCEPTION A brand is more than a name, a logo, or a tagline; it’s the STORIES that people tell about you. How is your brand perceived? © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
CONNECTEDNESS Do others see and recognise their own story through yours? What makes your story real & approachable © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
CLARITY Have you told the right story? Examine your choice of stories © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
BELIEF Does your story give people hope and is it true for them? Create a story worth believing. Choose an angle that helps people to believe your story. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
Blockbuster Small stories are difficult to get behind and to connect. Look for a universal theme that makes your audience the hero. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
Continuity Nobody likes abrupt change. Does your story reinforce the audience view? Find something your audience agree with. Build your story around it. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
Like to know more? Register for our next HERE welcome evening or live webinar © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org

Recomendados

8 critical business development activities that successful and smart SMEs do ...
8 critical business development activities that successful and smart SMEs do ...8 critical business development activities that successful and smart SMEs do ...
8 critical business development activities that successful and smart SMEs do ...
Kwai Yu
 
Remote Sensing of Wildfires - Why and How?
Remote Sensing of Wildfires - Why and How?Remote Sensing of Wildfires - Why and How?
Remote Sensing of Wildfires - Why and How?
Chris Waigl
 
What makes your business worth knowing?
What makes your business worth knowing?What makes your business worth knowing?
What makes your business worth knowing?
Kwai Yu
 
Securing your future
Securing your futureSecuring your future
Securing your future
Kwai Yu
 
Counter-intuitive lessons for Start-ups
Counter-intuitive lessons for Start-upsCounter-intuitive lessons for Start-ups
Counter-intuitive lessons for Start-ups
Kwai Yu
 
Network Mastery Masterclass
Network Mastery MasterclassNetwork Mastery Masterclass
Network Mastery Masterclass
Kwai Yu
 
Social Media Strategy Framework
Social Media Strategy FrameworkSocial Media Strategy Framework
Social Media Strategy Framework
Kwai Yu
 
10,000 Hours Rule: can you afford to wait?
10,000 Hours Rule: can you afford to wait?10,000 Hours Rule: can you afford to wait?
10,000 Hours Rule: can you afford to wait?
Kwai Yu
 

Recomendados

8 critical business development activities that successful and smart SMEs do ...
8 critical business development activities that successful and smart SMEs do ...8 critical business development activities that successful and smart SMEs do ...
8 critical business development activities that successful and smart SMEs do ...
Kwai Yu
 
Remote Sensing of Wildfires - Why and How?
Remote Sensing of Wildfires - Why and How?Remote Sensing of Wildfires - Why and How?
Remote Sensing of Wildfires - Why and How?
Chris Waigl
 
What makes your business worth knowing?
What makes your business worth knowing?What makes your business worth knowing?
What makes your business worth knowing?
Kwai Yu
 
Securing your future
Securing your futureSecuring your future
Securing your future
Kwai Yu
 
Counter-intuitive lessons for Start-ups
Counter-intuitive lessons for Start-upsCounter-intuitive lessons for Start-ups
Counter-intuitive lessons for Start-ups
Kwai Yu
 
Network Mastery Masterclass
Network Mastery MasterclassNetwork Mastery Masterclass
Network Mastery Masterclass
Kwai Yu
 
Social Media Strategy Framework
Social Media Strategy FrameworkSocial Media Strategy Framework
Social Media Strategy Framework
Kwai Yu
 
10,000 Hours Rule: can you afford to wait?
10,000 Hours Rule: can you afford to wait?10,000 Hours Rule: can you afford to wait?
10,000 Hours Rule: can you afford to wait?
Kwai Yu
 
Reach
ReachReach
Reach
Kwai Yu
 
How to create a social persona that engages
How to create a social persona that engagesHow to create a social persona that engages
How to create a social persona that engages
Adonai Training LLP
 
Making the Most of Linked In Basic
Making the Most of Linked In BasicMaking the Most of Linked In Basic
Making the Most of Linked In Basic
Amy Lorenti
 
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
Layar
 
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
Layar
 
Content ueber Alles!
Content ueber Alles!Content ueber Alles!
Content ueber Alles!
XPLAIN
 
Traffic Hacking: 43 Ways to get Quality Prospects to your site
Traffic Hacking: 43 Ways to get Quality Prospects to your siteTraffic Hacking: 43 Ways to get Quality Prospects to your site
Traffic Hacking: 43 Ways to get Quality Prospects to your site
Lincoln Murphy
 
Eklavya gold v1.2
Eklavya gold v1.2Eklavya gold v1.2
Eklavya gold v1.2
Karthik Natarajan
 
Experience psychology webinar
Experience psychology webinarExperience psychology webinar
Experience psychology webinar
Beyond Philosophy
 
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
Brendan O'Neil
 
How Maersk Line improved their Net Promoter Score by 40 points | Beyond Philo...
How Maersk Line improved their Net Promoter Score by 40 points | Beyond Philo...How Maersk Line improved their Net Promoter Score by 40 points | Beyond Philo...
How Maersk Line improved their Net Promoter Score by 40 points | Beyond Philo...
Beyond Philosophy
 
Piecing the Social Media Strategy Puzzle
Piecing the Social Media Strategy PuzzlePiecing the Social Media Strategy Puzzle
Piecing the Social Media Strategy Puzzle
Adonai Training LLP
 
Shelley km courses
Shelley km coursesShelley km courses
Shelley km courses
actkm
 
How I herd cats - teamwork, persuasion and communication
How I herd cats - teamwork, persuasion and communicationHow I herd cats - teamwork, persuasion and communication
How I herd cats - teamwork, persuasion and communication
Rick Robinson
 
Executive presence is Sexy!
Executive presence is Sexy!Executive presence is Sexy!
Executive presence is Sexy!
Diane Craig
 
Transforming stories into transmedia experiences 10.17
Transforming stories into transmedia experiences 10.17Transforming stories into transmedia experiences 10.17
Transforming stories into transmedia experiences 10.17
Esther Lim
 
Ladder of Inference-#1
Ladder of Inference-#1Ladder of Inference-#1
Ladder of Inference-#1
Bernice Moore, PhD
 
Points of Light/HandsOn Innovation Hubs
Points of Light/HandsOn Innovation HubsPoints of Light/HandsOn Innovation Hubs
Points of Light/HandsOn Innovation Hubs
Michael Margolis
 
Using Your Customers To Drive Your Brand Strategy
Using Your Customers To Drive Your Brand StrategyUsing Your Customers To Drive Your Brand Strategy
Using Your Customers To Drive Your Brand Strategy
EmpowHER Media
 
Birth of The Digital Eye
Birth of The Digital EyeBirth of The Digital Eye
Birth of The Digital Eye
Raimo Van Der Klein
 
How to write Linkedin messages that sell (and send 1540 messages per month)
How to write Linkedin messages that sell (and send 1540 messages per month)How to write Linkedin messages that sell (and send 1540 messages per month)
How to write Linkedin messages that sell (and send 1540 messages per month)
Kwai Yu
 
7 Linkedin Secrets That Gets You Found By Your Prospects
7 Linkedin Secrets That Gets You Found By Your Prospects7 Linkedin Secrets That Gets You Found By Your Prospects
7 Linkedin Secrets That Gets You Found By Your Prospects
Kwai Yu
 

Más contenido relacionado

Similar a Launch your influence

Making the Most of Linked In Basic
Making the Most of Linked In BasicMaking the Most of Linked In Basic
Making the Most of Linked In Basic
Amy Lorenti
 
Traffic Hacking: 43 Ways to get Quality Prospects to your site
Traffic Hacking: 43 Ways to get Quality Prospects to your siteTraffic Hacking: 43 Ways to get Quality Prospects to your site
Traffic Hacking: 43 Ways to get Quality Prospects to your site
Lincoln Murphy
 
Piecing the Social Media Strategy Puzzle
Piecing the Social Media Strategy PuzzlePiecing the Social Media Strategy Puzzle
Piecing the Social Media Strategy Puzzle
Adonai Training LLP
 
Transforming stories into transmedia experiences 10.17
Transforming stories into transmedia experiences 10.17Transforming stories into transmedia experiences 10.17
Transforming stories into transmedia experiences 10.17
Esther Lim
 
Points of Light/HandsOn Innovation Hubs
Points of Light/HandsOn Innovation HubsPoints of Light/HandsOn Innovation Hubs
Points of Light/HandsOn Innovation Hubs
Michael Margolis
 

Similar a Launch your influence (20)

Reach
ReachReach
Reach
 
How to create a social persona that engages
How to create a social persona that engagesHow to create a social persona that engages
How to create a social persona that engages
 
Making the Most of Linked In Basic
Making the Most of Linked In BasicMaking the Most of Linked In Basic
Making the Most of Linked In Basic
 
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
 
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
 
Content ueber Alles!
Content ueber Alles!Content ueber Alles!
Content ueber Alles!
 
Traffic Hacking: 43 Ways to get Quality Prospects to your site
Traffic Hacking: 43 Ways to get Quality Prospects to your siteTraffic Hacking: 43 Ways to get Quality Prospects to your site
Traffic Hacking: 43 Ways to get Quality Prospects to your site
 
Eklavya gold v1.2
Eklavya gold v1.2Eklavya gold v1.2
Eklavya gold v1.2
 
Experience psychology webinar
Experience psychology webinarExperience psychology webinar
Experience psychology webinar
 
Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research Giving Great Speeches by Emily Green of Yankee Group Research
Giving Great Speeches by Emily Green of Yankee Group Research
 
How Maersk Line improved their Net Promoter Score by 40 points | Beyond Philo...
How Maersk Line improved their Net Promoter Score by 40 points | Beyond Philo...How Maersk Line improved their Net Promoter Score by 40 points | Beyond Philo...
How Maersk Line improved their Net Promoter Score by 40 points | Beyond Philo...
 
Piecing the Social Media Strategy Puzzle
Piecing the Social Media Strategy PuzzlePiecing the Social Media Strategy Puzzle
Piecing the Social Media Strategy Puzzle
 
Shelley km courses
Shelley km coursesShelley km courses
Shelley km courses
 
How I herd cats - teamwork, persuasion and communication
How I herd cats - teamwork, persuasion and communicationHow I herd cats - teamwork, persuasion and communication
How I herd cats - teamwork, persuasion and communication
 
Executive presence is Sexy!
Executive presence is Sexy!Executive presence is Sexy!
Executive presence is Sexy!
 
Transforming stories into transmedia experiences 10.17
Transforming stories into transmedia experiences 10.17Transforming stories into transmedia experiences 10.17
Transforming stories into transmedia experiences 10.17
 
Ladder of Inference-#1
Ladder of Inference-#1Ladder of Inference-#1
Ladder of Inference-#1
 
Points of Light/HandsOn Innovation Hubs
Points of Light/HandsOn Innovation HubsPoints of Light/HandsOn Innovation Hubs
Points of Light/HandsOn Innovation Hubs
 
Using Your Customers To Drive Your Brand Strategy
Using Your Customers To Drive Your Brand StrategyUsing Your Customers To Drive Your Brand Strategy
Using Your Customers To Drive Your Brand Strategy
 
Birth of The Digital Eye
Birth of The Digital EyeBirth of The Digital Eye
Birth of The Digital Eye
 

Más de Kwai Yu

Dawn blog 20140604
Dawn blog 20140604Dawn blog 20140604
Dawn blog 20140604
Kwai Yu
 
Winning ux-meeting-slide-pack.key
Winning ux-meeting-slide-pack.keyWinning ux-meeting-slide-pack.key
Winning ux-meeting-slide-pack.key
Kwai Yu
 
What is conversion optimisation
What is conversion optimisationWhat is conversion optimisation
What is conversion optimisation
Kwai Yu
 
Make your-business-impossible-to-ignore-short-slideshare
Make your-business-impossible-to-ignore-short-slideshareMake your-business-impossible-to-ignore-short-slideshare
Make your-business-impossible-to-ignore-short-slideshare
Kwai Yu
 
10 linchpin lessons from Lauren about PULL marketing
10 linchpin lessons from Lauren about PULL marketing10 linchpin lessons from Lauren about PULL marketing
10 linchpin lessons from Lauren about PULL marketing
Kwai Yu
 
Homepageslidepack1jpg
Homepageslidepack1jpgHomepageslidepack1jpg
Homepageslidepack1jpg
Kwai Yu
 
How to work on your business with little impact on cashflow
How to work on your business with little impact on cashflowHow to work on your business with little impact on cashflow
How to work on your business with little impact on cashflow
Kwai Yu
 
Kwai's remarkable re-invention journey
Kwai's remarkable re-invention journeyKwai's remarkable re-invention journey
Kwai's remarkable re-invention journey
Kwai Yu
 
Kwai Yu: a biography in photos
Kwai Yu: a biography in photosKwai Yu: a biography in photos
Kwai Yu: a biography in photos
Kwai Yu
 
Influence NOT included
Influence NOT includedInfluence NOT included
Influence NOT included
Kwai Yu
 
10 Linchpin Lessons from Lauren Luke
10 Linchpin Lessons from Lauren Luke10 Linchpin Lessons from Lauren Luke
10 Linchpin Lessons from Lauren Luke
Kwai Yu
 
More Buildership Less Leadership
More Buildership Less LeadershipMore Buildership Less Leadership
More Buildership Less Leadership
Kwai Yu
 
Den launch Kwai
Den launch KwaiDen launch Kwai
Den launch Kwai
Kwai Yu
 
Social Media Business Leadership
Social Media Business LeadershipSocial Media Business Leadership
Social Media Business Leadership
Kwai Yu
 
What is networlding
What is networldingWhat is networlding
What is networlding
Kwai Yu
 

Más de Kwai Yu (20)

How to write Linkedin messages that sell (and send 1540 messages per month)
How to write Linkedin messages that sell (and send 1540 messages per month)How to write Linkedin messages that sell (and send 1540 messages per month)
How to write Linkedin messages that sell (and send 1540 messages per month)
 
7 Linkedin Secrets That Gets You Found By Your Prospects
7 Linkedin Secrets That Gets You Found By Your Prospects7 Linkedin Secrets That Gets You Found By Your Prospects
7 Linkedin Secrets That Gets You Found By Your Prospects
 
Dawn blog 20140604
Dawn blog 20140604Dawn blog 20140604
Dawn blog 20140604
 
What a cheap promotional product can teach you about fast-tracking your onlin...
What a cheap promotional product can teach you about fast-tracking your onlin...What a cheap promotional product can teach you about fast-tracking your onlin...
What a cheap promotional product can teach you about fast-tracking your onlin...
 
Winning ux-meeting-slide-pack.key
Winning ux-meeting-slide-pack.keyWinning ux-meeting-slide-pack.key
Winning ux-meeting-slide-pack.key
 
What is conversion optimisation
What is conversion optimisationWhat is conversion optimisation
What is conversion optimisation
 
Make your-business-impossible-to-ignore-short-slideshare
Make your-business-impossible-to-ignore-short-slideshareMake your-business-impossible-to-ignore-short-slideshare
Make your-business-impossible-to-ignore-short-slideshare
 
How different is your thinking?
How different is your thinking?How different is your thinking?
How different is your thinking?
 
10 linchpin lessons from Lauren about PULL marketing
10 linchpin lessons from Lauren about PULL marketing10 linchpin lessons from Lauren about PULL marketing
10 linchpin lessons from Lauren about PULL marketing
 
Homepageslidepack1jpg
Homepageslidepack1jpgHomepageslidepack1jpg
Homepageslidepack1jpg
 
How to work on your business with little impact on cashflow
How to work on your business with little impact on cashflowHow to work on your business with little impact on cashflow
How to work on your business with little impact on cashflow
 
Kwai's remarkable re-invention journey
Kwai's remarkable re-invention journeyKwai's remarkable re-invention journey
Kwai's remarkable re-invention journey
 
Kwai Yu: a biography in photos
Kwai Yu: a biography in photosKwai Yu: a biography in photos
Kwai Yu: a biography in photos
 
Influence NOT included
Influence NOT includedInfluence NOT included
Influence NOT included
 
10 Linchpin Lessons from Lauren Luke
10 Linchpin Lessons from Lauren Luke10 Linchpin Lessons from Lauren Luke
10 Linchpin Lessons from Lauren Luke
 
More Buildership Less Leadership
More Buildership Less LeadershipMore Buildership Less Leadership
More Buildership Less Leadership
 
Den launch Kwai
Den launch KwaiDen launch Kwai
Den launch Kwai
 
Social Media Business Leadership
Social Media Business LeadershipSocial Media Business Leadership
Social Media Business Leadership
 
CV Builder Intro (2)
CV Builder Intro (2)CV Builder Intro (2)
CV Builder Intro (2)
 
What is networlding
What is networldingWhat is networlding
What is networlding
 

Último

Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
pr788182
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
pujan9679
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
gargpaaro
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
Roofing Contractor
 

Último (20)

Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 

Launch your influence

  • 1. 2. LAUNCH YOUR INFLUENCE © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 2. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 3. Put yourself in the story Compelling stories persevere because of the fundamental truths behind them. They reduce resistance and get past critical thinking filters. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 4. In the old days, when you want to tell your story (had things to say) - you wrote it in your diary © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 5. Now, everyone is a journalist © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 6. In the age of the ACCELERATION of everything where …… People have more choice And less time © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 7. ALL marketing is now seen as disruptive marketing because it disrupts people’s lives © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 8. What you say must CAPTURE ATTENTION and have FORWARD-ABILITY factor © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 9. In other words, what you say must have a … © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 10. Disruptive marketing © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 11. Disruptive Influence © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 12. Journalist make their living telling stories. Here’s what they NEVER FORGET 1. The kind of reader (customer) you want. 2. Create an experience readers want. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 13. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 14. PERCEPTION A brand is more than a name, a logo, or a tagline; it’s the STORIES that people tell about you. How is your brand perceived? © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 15. CONNECTEDNESS Do others see and recognise their own story through yours? What makes your story real & approachable © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 16. CLARITY Have you told the right story? Examine your choice of stories © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 17. BELIEF Does your story give people hope and is it true for them? Create a story worth believing. Choose an angle that helps people to believe your story. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 18. Blockbuster Small stories are difficult to get behind and to connect. Look for a universal theme that makes your audience the hero. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 19. Continuity Nobody likes abrupt change. Does your story reinforce the audience view? Find something your audience agree with. Build your story around it. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 20. Like to know more? Register for our next HERE welcome evening or live webinar © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org