Content Strategy Workshop 2012

2. Our Story:
• Started in a college dorm room in 2003
• Largest online repair manual @
ifixit.com
• Inc 5000 “Fastest Growing Company”
• One of the largest Apple parts suppliers in
the world

3. We
Wrote
laptop repair manuals

9. Now, iFixit.com hosts repair manuals numbering in the
Thousands

11. Millions
of people use iFixit to
fix their own things

12. Our manuals are all
Open Source
and
Free

13. Crowd-Sourced
Created and edited by enthusi

14. Electronics go
Everywhere
Repair manuals should,
too.

15. The How-To Publishing Platform

16. So, we thought
Lets Partner with
‘ to build the free repair
Students
manual.

17. WeBuilt it
Step-by-step
instructions
Community authoring
Prerequisite chains
Crazy scalability

18. We needed an industrial-strength
service documentation publishing
tool.
Nothing close.
came

19. Intuitive
Navigation

20. Electronics go
Everywhere
Repair manuals should,
too.

21. Repair Anywhere

22. Now, people can follow along in
The Field

23. Our manuals are all
Open Source
and
Free