Books-A-Million, Inc. announced the appointment of Karla Wiles as Vice President of Marketing. Karla Wiles previously served as executive vice president and director of client services at o2 ideas Inc., where she worked with national retail brands. Terrance G. Finley, President of Books-A-Million's Merchandising Group, said Karla brings experience in brand development and retail along with knowledge of consumer segments and market trends.