This document discusses the role and uniqueness of social media marketing. It begins by outlining the digital marketing landscape and how traditional marketing budgets are shrinking while digital gains a larger portion. It then explains how social media differs from traditional advertising in that it is permission-based, encourages conversation and sharing, and allows brands to evolve organically. The document emphasizes that properly understanding and embracing social media marketing is critical for business. It concludes by stating that social media is an effective tool to increase search visibility, brand awareness, and ultimately sales.

2. Social Sells and HOW!?
Leveraging the Uniqueness of Social
Media
Part of the BĒM Group
Social Media Marketing Series
Presented by Kim E. Williams
@WilliamsKim

3. Social Sells and HOW!?
Leveraging the Uniqueness of Social
Media
Agenda
1. Overview of Digital Marketing
Landscape
2. Role of Social Media
3. Uniqueness of Social Media
4. How it can work for you - kinda

4. Search Optimization
Paid Advertising
Email Campaigns
Solid Hosting
Google Analytics
Mobile Strategy
Great Website
Social Marketing
Overview

5. Social Media Marketing Overview

6. Role of Social
Understanding & embracing
Social Media Marketing is mission
critical.

7. Overview
Digital gains
larger portion
of marketing budget
Traditional
budgets shrink

8. Role of Social
Advertising Social Media
•Push •Permission
•Announce •Conversation
•Authoritative •Opinion
•Convince •Sharing
•Control the •Evolve the Brand
Brand •Incentive
•Sell •Invitational
•Invasive •Grass Roots
•Directive

9. Uniqueness of Social
Understanding & embracing
social network marketing
PROPERLY is mission critical.

10. Social Works!?
DO’s – Branding, Search
Optimization
DON’Ts – Leads, Sales
Understanding & embracing
social network marketing
PROPERLY is mission critical.

11. Social Reputation – What?
Social Media is the child of Traditional
Marketing. We do well to remember
the heritage as well as the differences.

12. Social Reputation – What?
Subscribers, Fans,
Connections and
Followers…

13. Social Reputation – What?
Quantity of reaction to
Reach…

14. Social Reputation – What?
Quality of reaction
to Reach…

15. Social Reputation – What?
Value of reaction to
Reach…
Brand Affect?
Search Results?

16. Social Reputation – What?
Reach
Engagement
Retention
Sentiment
Affect

17. Social In Action

18. Social In Action

19. Social on Google

20. Social on Google

21. Social Sells and HOW!?
Leveraging the Uniqueness of Social
Media
Conclusions
1. Social Media is one tool to market
online
2. Social Media is an effective tool to
increase Search visibility and Brand
awareness
3. Search and Brand sells – thus does
Social Media

22. The End

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