1. Helena M. Smith
839 East 49th Street
Chicago, IL 60615
Ph: (773) 812-3984
Helena_Smith1949@Yahoo.com
Kwintessential2@gmail.com
____________________________________________________________________________________
EDUCATION AND CERTIFICATIONS
ADMCI-Certifications in Content Strategy
University of Illinois Urbana-Champaign Major: Speech Communications
DePaul University Major: Marketing Communications B.A
Quality Matters- Connecting Objectives and Assessments, Assessment Criteria, Consider Your
Instructional Material, Engaging Learner Activities, QM Rubric Update 2014
PROGRAMS
Google Analytics, Panguin, InDesign, Gliffy for Site mapping, Google Adwords for Information
Architecture
MEDIA RESEARCH TOOLS: Simmons, MRI, Mendelssohn Affluent, Media Mix, Ad Views and
Market Mate
WEBSITE: http://kwintessential2blog.wordpress.com
LINKEDIN: https://www.linkedin.com/in/hsmith12
OVERVIEW
Previous media planning and digital strategy experience with advertising agencies such as: Leo
Burnett, DDB Needham, Draft Worldwide, and Burrell Communications. Working on strategic
marketing plans for clients: General Motors, Nabisco, Ford, and AT&T.
CAREER EXPERIENCE
SOCIAL MEDIA MANAGER (VOLUNTEER) – Art Sims Media – Jan 2014-Present
1
 Planned, developed and implemented a social media campaign strategy to help increase
the social audience, increase engagement, and to support digital campaigns at WVON-am
 Used various social media dashboards to get the message out for #RealTalkRealPeople
such as: Hootsuite, and Tweetdeck
 Using Google Adwords, Microsoft AdCenter, to get reach and frequency for the SEO media
strategy
 Used InDesign for posters and fliers for both RealTalkRealPeople and Zeta Phi Beta
Sorority Inc.
 Conducted website traffic analysis using Google Analytics for: WVON-Am and Zeta Phi Beta
Sorority Inc.
 Developed SEO and content strategies for the Friday evening show to drive site traffic,
conversion and increase audience and radio host engagement. Researched and planned
social media content marketing strategies and tactics including keyword research,
advertising trends,SEO optimization and competitor research.
 Optimized WVON content library for search by creating meta-titles, descriptions, tags and
link building strategies.

2. INSTRUCTIONAL DESIGNER (CONTRACT) – The Chicago School Professional Psychology. - Jan 2014-
Present
 Deployed analytical tools in conjunction with the Marketing Team such as Google AdWords
Keyword Planner, SEO Moz and Google Analytics to create subject matter expert
presentations featuring content and search recommendations.
 Coordinated the Learning Management System switch from Moodle to Canvas
o Wrote copy and edited previous content for the new LMS
o Conducted quality assurance check for all courses from Saybrook to TCS Online
 Provided support, training, and consultation to the faculty regarding: how to use Canvas
and other technical aspects of the new learning management system
 Used wireframes to map the workflow
 Conducted the Design process using the ADDIE planning model
 Collaborated with user experience team on audio scripts for the new BA Psychology
program beginning in the Fall 2014
CURICULUM DEVELOPER/TRAINER – MAXIMUS, Inc. – Chicago, IL (Nov 2012 – Nov 2013)
 Create training modules for: New Hire’s, current Eligibility Specialist, Customer Service
Representatives and Quality Assurance teams
 Developed and successfully executed an intense schedule to train 200 new hires in function
specific sessions for an internal database program.
 Conducted face-to-face train-the-trainer courses for subject matter experts and supervisors
 Designed layout, color schemes, graphic standards, and text attributes for face-to-face
course materials. (Captivate, Storyline, and Moodle 2.4)
 Developed PowerPoint presentation, Training Handbooks and Instructor Guides for 6
courses
 Facilitated on the job training and coached new team members, usually in conjunction with
the New Hire Training.
INSTRUCTIONAL DESIGNER (CONTRACT) – Adler School of Professional Psychology (May 2012-Nov
2012
Designed and developed the summer courses for 9 faculty members
 Developed content and conducted course development (Captivate, Dreamweaver, Moodle
2.0)
 Collaborating with the library to maintain copyright compliance and locate relevant resources
for online courses
 Manage the Adler Online support account
 Coordinate with the Library to locate and provide access to resources
EDUCATION TRAINING SPECIALIST (Consultant) - American Academy of Dermatology/ Sept.
2011-May 2012
 Coordinate the development of the Annual and Summer Academy meeting scientific
program content. Provide assistance as needed with development of regional courses.
 Created course review materials and training via both Canvas and Moodle 1.9
 Solicit, compile and edit educational/informational copy for program books
 Assist in the production of Annual and Summer Academy Meetings program books and
related pieces.

3.  Coordinate the solicitation, collection, and tracking of required faculty participation
submissions (e.g. faculty disclosures), and develop and distribute faculty newsletters.
 Confirm faculty assignments and build/maintain non-logistical and content orientated
electronic and manual speaker and session files.
 Coordinate abstract submission for the Annual and Summer Academy Meetings oral
abstract presentation programs.
 Coordinated recruitment program for Board Members
ADVERTISING AGENCY PREVIOUS WORK EXPERIENCE
Burrell Communications/Freelance Senior Media Planner/May 2006-February 2007
 Wrote the media plans for the following accounts: Verizon, Allstate, Aricept and Zimmer
 Competitive research utilizing Adviews
 Wrote the ad copy for Verizon Digital media plans
o Optimize banner ad campaigns
o Conducted content audit for Verizon wireless
 Interviewed the stakeholders for taxonomy and messaging
Foley & Lardner LLP/ Freelance Marketing Coordinator/March 2006-April 2006
 Managed the direct mailing program for National Directors Conference
 Pulled various quires using MS Access and ran reports from internal database
 Coordinating printing, inventories, ordering specification research, distribution of collateral
materials
Radiant Research/Freelance Media Buyer/January 2006-February 2006
 Media spot buyer for southeast region: television, radio, and newspaper
 Administered direct mail via Automated Information Systems
 Purchased direct mail list via Automated Information Systems
Blue Chip Advertising/Freelance Media Buyer/December 2005-January 2006
 Radio spot buyer for Essential Pharmaceutical
 Client Recruitment Services
 Compensation and Benefits Assistance
o Placed New Hire Information within HRIS systems
o Assisted with 401-K Orientation Presentations
Chicago Public Schools/Middle School Teacher/June 2001-November 2005
 Taught middle school Mathematics and English
 Counseled students regarding High School Programs
 Participated and coordinated Training/Development classes for Honors Courses
Draft Worldwide/Senior Media Planner/May 2000-May 2001
 Edited television and radio copy for pharmaceutical companies

4.  Coordinated College Recruitment Fairs
o Human Resources College Recruitment Strategies
 Employee Orientation
 Assisted with the writing of new employee training materials
 Placed New Employee Information within proprietary Human Resource System
 Conducted Background Checks
 Conducted Reference Checks
 Traffic copy to radio and television stations
 Developed strategic media plans for direct mail and promotional accounts
 Developed direct mail strategies clients such as: Equal, Cadillac, and Sprint Broadband
BBDO/Freelance Senior Media Planner/Month of April 2000
 Planned on-line media for Quotesmith.com
DDB-Needham/Broadcast Buyer-planner/April 1999-November 2000
 Purchased local media for MainGate.com and Ocean Essentials
 Planned and maintained on-line media
 Planned and purchased print media