Presentation for JENESYS2.0 Japan-ASEAN Conference

1. inside
Food, Drink ….and communication
paxi house tokyo
PAXi inc.
Kyo Satani
13 December 2013, JENESYS2.0 Japan-ASEAN Stu

2. About myself

3. History of Job and Education
’98 BA in Cultural Psychology, Faculty of Integrated Human
Studies, Kyoto University
’98-’00 Recruiting Manager, Fujitsu Ltd.
’00-’02 Director of Sales, Recycle One, inc.
‘02-’03 Freelance
’04 MA in Peace Studies, University of Bradford
’04-’07 Journalist and Division Leader, Livedoor News
’07 PAXi inc.
’07 paxi house tokyo
’10 Chojuu-giga ’10 PAX Coworking
’12 International Cialthon Association

4. History of Travel
2013: Korea / Russia,Spain, France, Qatar / India / Korea
2012: France, China
2011: Taiwan, Vietnam / France, Spain
2010: Australia
2009: China
2008: U.S.A
2007: Taiwan
2006: Indonesia, Taiwan / Finland, Estonia
2005: Hong Kong, Macau, Vietnam
2004: UK / Netherlands, Belgium, France / Sweden / Portugal / Taiwan
2003: Korea / India / UK / Ireland
2002: China, Kazakhstan, Kyrgyzstan, Uzbekistan, Turkmenistan, Iran
2001:
China, Mongolia, Latvia, Lithuania, Poland, Czech, Slovakia, Hungary, Austria, Swizerland, France, Nether
lands, Germany, Estonia, Russia
2000: China / Singapore, Malaysia, Indonesia
1999: India
1998: Singapore, Seychelles, Kenya, Jordan, Oman
1997: China
1996: Thailand, India, Nepal, Malaysia, Singapore / India, Pakistan, Iran, Turkey
1995: Korea / Korea, Thailand, Cambodia, Hong Kong / Thailand, Cambodia, Vietnam, Laos
1994: Korea
1990: Australia
1977: U.S.A.

5. Why I started my own business?
July 2006
My wife was pregnant. I started thinking about becoming a parent.
September 2006
“The last” travel with my wife alone to Finland and Estonia.
Suddenly, everything looks strange in Helsinki.
I wondered why I did not fully utilize experiences from traveling.
I strongly hoped that I want grow altogether with my children.
I decided to set up my own business to make the world a better place.

6. Take a look back
1994-1998
I founded 4 new social circles in my university days, not intentionally.
I have met so many people playing chess while I traveled in Asia.
1998-2000
I started working as a ‘paid employee’ and enjoyed freedom and unfreedom.
I found many Japanese ‘salaryman’ suffered from their daily life.
2000-2006
I changed my career, working at a startup company, as a freelance,
and at a exploding venture company
2004-04
I did my MA degree in Peace Studies. A just a traveler became a traveler with MA.
Travel and various career enabled me to meet various kind of people.

7. Take a look back
1994-1998
I founded 4 new social circles in my university days, not intentionally.
I have met so many people playing chess while I traveled in Asia.
1998-2000
I started working as a ‘paid employee’ and enjoyed freedom and unfreedom.
I found many Japanese ‘salaryman’ suffered from their daily life.
2000-2006
I changed my career, working at a startup company, as a freelance,
and at a exploding venture company
2004-04
I did my MA degree in Peace Studies. A just a traveler became a traveler with MA.
Travel and various career enabled me to meet various kind of people.

8. Tabi to Heiwa
旅 と 平和
I hit upon the concept of “Tabi to Heiwa” in 2003.
Travelers can make peace.
MA Dissertation in Bradford:
Peace through Tourism

9. Definition
Travelers act and move on their own will.
Visiting foreign countries is not enough, and
they don’t even have to go out for abroad.
Travelers is curious and have a strong passion
to communicate and connect with people and
the situation.

10. Definition
Peace is not about world peace, which is vague
for many people. We have to think about
peace from a tiny level around us.

11. Positive peace / Negative peace

12. To spread the idea
It is very difficult to change people’s idea dramatically
I met many dedicated people who always think others,
but at the same time I feel that ordinary
people usually do not care about what is
happening in the other area of the world.
Any way to change people’s daily action?

13. To spread the idea
People
Eat
3 times a day.

14. To spread the idea
Restaurant can be a place to learn.
If I have a seminar on peace, conscious people
may come…but…
Having a good time, enjoying a moment…
and the guests gain the information and knowledge
as a result.

15. paxi
paxi comes from phakchi in Thai language.
Coriander(English), Cirantro(Spanish), Dhanya(Hindi), Xiancai(Chinese)…
paxi = pax+ i

16. Other reason to choose
paxi
We don’t usually eat paxi in Japan
“Travelers” know about paxi, but others not.
I suppose paxi can be a good keyword to attract travelers.
Most of my ideas come from traveling experience, so travelers can easily
understand what I am thinking.
paxi reminds travelers of their good days, or bad days ^^

17. Other reason to choose
paxi
Everybody believes paxi is:
“ love it or hate it”
paxi is not like just a herb or vegitable… paxi is like
India!
And… I need power from mass media to share my idea
with huge amount of people.

18. It’s a pity…
Three great things in life.
Getting a job
Mariage
Childbirth
But many people in
Japan stop their
favorite things in
these turning
points.

19. paxi house tokyo
All the cuisine contains lots of
paxi.
Food, Drink…and Communication
- Guests share the tables.
- Public’S’peace --Standing style
- Party
- Kampax
- Nabe with others
- Sence of paxi community
- 100% of guests here are
smiling

20. PieceOfPeace Plaza

21. Postcards from guests

22. PAXi-man
https://www.facebook.c
om/media/set/?set=a.1
99731180061980.4470
4.119446788090420&t
ype=3

23. Nihon eat-by-Hand Kyokai (NHK)

24. paxi house tokyo

25. PAX Coworking
Working
as
Partying

26. PAX Coworking

27. Cialthon
Running
as
Partying

28. International Cialthon Association
http://facebook.com/cialthon