Speech by Kyo Satani for SSEAYP on 6 Nov 2014

1. paxi inside
!
PAXi inc.
Kyo Satani
6 Nobember 2014, SSEAYP

2. About myself

3. History of Job and Education
∗ ’98 BA in Cultural Psychology, Faculty of Integrated Human
Studies, Kyoto University
∗ ’98-’00 Recruiting Manager, Fujitsu Ltd.
∗ ’00-’02 Director of Sales, Recycle One, inc.
∗ ‘02-’03 Freelance
∗ ’04 MA in Peace Studies, University of Bradford
∗ ’04-’07 Journalist and Division Leader, Livedoor News
∗ ’07 PAXi inc.
’07 paxi house tokyo
’10 Chojuu-giga ’10 PAX Coworking
’12 International Cialthon Association

4. History of Travel
2014: Hongkong, South Africa, Mozambique, UAE, USA / Hongkong, France, Italy
2013: Korea / Russia,Spain, France, Qatar / India / Korea
2012: France, China
2011: Taiwan, Vietnam / France, Spain
2010: Australia
2009: China
2008: USA / Bulgaria, Czech, Estonia
2007: Taiwan
2006: Indonesia, Taiwan / Finland, Estonia
2005: Hong Kong, Macau, Vietnam
2004: UK / Netherlands, Belgium, France / Sweden / Portugal / Taiwan
2003: Korea / India / UK / Ireland
2002: China, Kazakhstan, Kyrgyzstan, Uzbekistan, Turkmenistan, Iran
2001: China, Mongolia, Latvia, Lithuania, Poland, Czech, Slovakia, Hungary, Austria, Swizerland,
France, Netherlands, Germany, Estonia, Russia
2000: China / Singapore, Malaysia, Indonesia
1999: India
1998: Singapore, Seychelles, Kenya, Jordan, Oman
1997: China
1996: Thailand, India, Nepal, Malaysia, Singapore / India, Pakistan, Iran, Turkey
1995: Korea / Korea, Thailand, Cambodia, Hong Kong / Thailand, Cambodia, Vietnam, Laos
1994: Korea
1990: Australia
1977: USA

5. Why I started my own business?
July 2006
My wife was pregnant. I started thinking about becoming a parent.
September 2006
“The last” travel with my wife alone to Finland and Estonia.
Suddenly, everything looks strange in Helsinki.
I wondered why I did not fully utilize experiences from traveling.
I strongly hoped that I want grow altogether with my children.
I decided to set up my own business to make the world a better place.

6. Take a look back
1994-1998
I founded 4 new social circles in my university days, not intentionally.
I have met so many people playing chess while I traveled in Asia.
1998-2000
I started working as a ‘paid employee’ and enjoyed freedom and unfreedom.
I found many Japanese ‘salaryman’ suffered from their daily life.
2000-2006
I changed my career, working at a startup company, as a freelance,
and at a exploding venture company
2003-04
MA degree in Peace Studies. A just a traveler became a traveler with MA.
Travel and various career enabled me to meet various kind of people.

7. Take a look back
1994-1998
I founded 4 new social circles in my university days, not intentionally.
I have met so many people playing chess while I traveled in Asia.
1998-2000
I started working as a ‘paid employee’ and enjoyed freedom and unfreedom.
I found many Japanese ‘salaryman’ suffered from their daily life.
2000-2006
I changed my career, working at a startup company, as a freelance,
and at a exploding venture company
2004-04
I did my MA degree in Peace Studies. A just a traveler became a traveler with MA.
Travel and various career enabled me to meet various kind of people.

8. Tabi to Heiwa
旅 と 平和
I hit upon the concept of “Tabi to Heiwa” in
2003.
Travelers can make peace.
MA Dissertation in Bradford:
Peace through Tourism

9. Definition
Travelers act and move on their own will.
!
Just visiting foreign countries is not enough,
and they don’t even have to go out for
abroad.
!
Travelers are curious and have a strong
passion to communicate and connect with
people and the situation.

10. Definition
Peace is not about world peace, which is
vague for many people. We have to think
about peace from a tiny level around us.

11. Positive peace / Negative peace

12. To spread the idea
It is very difficult to change people’s idea dramatically
I met many dedicated people who always think others,
but at the same time I feel that ordinary
people usually do not care about what is
happening in the other area of the world.
Any way to change people’s daily behaviour?

13. To spread the idea
PeopleEat3 times a day.

14. To spread the idea
Restaurant can be a place to learn.
If I have a seminar on peace, conscious
people may come…but…
Having a good time, enjoying a moment…
and the guests gain the information and knowledge
as a result.

15. paxi
paxi comes from phakchi in Thai language.
Coriander(English), Cirantro(Spanish), Dhanya(Hindi),
Xiancai(Chinese)…
paxi = pax+ i

16. Other reason to choose paxi
We don’t usually eat paxi in Japan
“Travelers” know about paxi, but others not.
I suppose paxi can be a good keyword to attract travelers.
Most of my ideas come from traveling experience, so travelers can
easily
understand what I am thinking.
paxi reminds travelers of their good days, or bad days
^^

17. Other reason to choose paxi
Everybody believes paxi is:
“ love it or hate it”
paxi is not like just a herb or vegitable… paxi is like India!
And… I need power from mass media to share my idea
with huge amount of people.

18. It’s a pity…
Three great things in life.
∗ Getting a job
∗ Mariage
∗ Childbirth
But many people
in Japan stop
their favorite
things in these
turning points.

19. paxi house tokyo
All the cuisine contains lots of paxi.
Food, Drink…and Communication
- Guests share the tables.
- Public’S’peace --Standing style
- Party
- Kampax
- Nabe with others
- paxi community
- 100% of guests here are
smiling

20. PieceOfPeace Plaza

21. Postcards from guests

22. PAXi-man

23. Nihon eat-by-Hand Kyokai (NHK)

24. paxi house tokyo

25. PAX Coworking
Working
as
Partying

26. PAX Coworking

27. Cialthon
Running
as
Partying

28. International Cialthon Association
http://facebook.com/cialthon

29. Cialthon
∗ a new marathon trend in Japan.
∗ stands for Social Marathon.
∗ puts more value on the social connections and
communication among participants and local people.
∗ Memories are more important than time results.
∗ By sharing experiences gained during this event with the
other participants, we tend to increase the joy of
running even more.
29
Interview from runtastic

30. Cialthon associated events
Glocal Cailthon Ultra Cailthon
30

31. Challenges
31
∗ 89 x 89
∗ Comrades Marathon
(South Africa)
∗ The oldest Ultra Marathon
to pray for peace
∗ Since 1921
(After the WWII）
Finished on
1 June 2014
∗ 389 x 89
∗ Sahara Marathon
(Morocco)
∗ Desert Marathon
to commemorate 89 months…