2. Why Social Media? Share our Knowledge and Expertise Help Answer Questions Connect with our Publics Show the public that we are listening and engage in two-way communication
3. #1 Don’t Share Internal Secrets All postings should not disclose any information that is confidential to the company. This includes posting on both professional and personal accounts Examples of what not to talk about: Expense management or hiring Pending or potential acquisitions investments or changes Industry rumors Executive leadership
4. #2 Be Honest and Transparent Rules to Live by Clearly Identify yourself as a Brown Medical School Employee Always include a disclaimer “the views expressed are mine alone and do not necessarily reflect the views of Brown Medical School” Never claim or imply to be speaking on behalf of Brown Medical School Follow all copyright, privacy, fair use, financial disclosure and other applicable laws
5. # Be Respectful Always respect your audience Do not use ethnic or racial slurs, personal insults, or obscenity in your community participation No personal attacks- in general only comment on companies or models Do not disparage our employees, customers, partners or prospects
6. #4 Get Consent To make a post/comment on any of the Organizational Social Media Accounts you must get consent from the Social Media Executive To use Brown Medical School logos or other trademarks you must request and be granted permission from the Social Media Executive
7. #5 How much? We want to Encourage Employee Participation to share insight and promote Brown Medical School Brown Medical School Commits to 1 weekly Blog post 5 weekly Facebook posts 2-3 daily Tweets All comments left by the public should be responded to within a 24 hours. While it is the duty of the Social Media Executive to make all responses it is important for all employees to be scanning social media to help Brown Medical School have the best image
8. Other Tips Know your audience Be interesting Conversations are a two-way street Remember that quality matters Think before you post Adjust your privacy settings
9. Who to Contact for Help If you have any questions about Social Media do not be afraid to ask your new Social Media Executive.
