LinkedIn is a mystery to most business professionals. Many still think LinkedIn is just a website where you upload your resume to find a new job. Today, LinkedIn is so much more than a job-seeking website. In this presention you’ll learn: • Getting the Attention of Your Ideal Customer on LinkedIn • Creating Your Killer LinkedIn Profile • Building Your Professional Network • Increasing Desire for Your Services Using LinkedIn Messages • Moving Your LinkedIn Connections into Your Sales Funnel • Advanced LinkedIn and Social Selling Strategies

1. Unlock the Mysteries
of
...Without going crazy

2. Who is Ted Prodromou?

3. Best-selling author of Ultimate Guide to LinkedIn for
Business and Ultimate Guide to Twitter for Business
(Entrepreneur Press)

7. What You’ll Learn Today
Why You Can’t Ignore LinkedIn
The 4 Step Linked Accelerator AIDA Process
How to engage your target audience so they get to
know, like and trust you quickly
How to rank at the top of LinkedIn search results
What a great LinkedIn profile looks like

8. Why You Can’t
Ignore LinkedIn

9. 600 Million+ Business
Professionals

10. Two New Members Every
Second

11. Executives From Every Fortune 500
Company

12. The Opportunity
77% of LinkedIn members use the
site to research people and
companies
69% to reconnect with past
business associates
50% to build new networks
(Power Formula)

13. Building a Strong
LinkedIn
Foundation

14. • Attention
• Interest
• Desire
• Action
The 4 Step Linked Accelerator Process

15. ATTENTION
Optimize your profile so you stand out
from your competitors and get people
to view your profile

16. INTEREST
Get prospects interested in you when
they view your profile summary and
the content you add to your profile +
your group activities

17. DESIRE
Convince customers that they want
and desire the product or service and
that it will satisfy their needs

18. ACTION
Lead customers towards taking action
and/or purchasing

19. ATTENTION

20. You never get a
second chance to
make a good first
impression
- Will Rogers

23. The most important section of
your profile

24. Professional Headline
• Most people use their job title or
a non-descript phrase
• List of keywords or skills
• Unique selling proposition (USP)
• Tagline or elevator pitch

25. Your Goal = Make them want to
click on your profile to learn more

26. The “So What” Test
John Carlton, top copywriter uses this test
Read a professional headline
Ask yourself “so what?”
Does that professional headline compel me in
any way to click on the profile to learn more
about them?
Can this person help solve my problem?

27. Professional
headline
examples

37. Where does your
professional
headline appear?

43. Where else does your
Professional Headline
appear?

45. Profile Tips

46. Don’t add too many symbols or
abbreviations to your name

47. Claim your URL and view your
public profile

48. Update Contact Info

49. Choose “Other” When Adding
Websites

50. Choose “Other” When Adding
Websites

51. Set Your Custom Background

52. Share your story in the Summary

54. Add multimedia content

55. Link to Your Content

56. Approved Providers and Content Types for Work
Samples on Your Profile

57. Approved Providers and Content Types for Work
Samples on Your Profile

59. Use keywords frequently but not
excessively

60. SEO Tips – Keyword Hotspots

64. Publications

65. Organizations and Certifications

66. Skills

70. Education

71. Additional Info

74. How to Stand Out
• You need a professional headshot not a cropped photo
• Add a catchy background image
• Use keywords in your professional headline
• Use keywords in your summary
• Use keywords in your job titles
• Post lots of content in Pulse
• Add multimedia content to your profile
• Get and give lots of recommendations
• Add your publications and published articles

75. Q&A
Ted Prodromou
www.thesocialmediaguy.com
@tedprodromou