Colby Chilcote: Google for Non-Profits

1. making google work for you:
an intro to google for nonprofit tools
march 21, 2012
colby chilcote, google account manager
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2. engage supporters, improve
operations & raise awareness
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3. we shipped over 600k care packages
“we support deployed troops with care packages
filled with love and thanks from home. we use
gmail to communicate with the troops, their
families, sponsors and volunteers who want to
join our effort. google adwords helps us
generate donations.”
Carolyn B.
Operation Gratitude
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4. agenda
1 google for nonprofits overview
2 google adwords / google grants
3 google apps
4 how to apply
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5. agenda
1 google for nonprofits overview
2 google adwords / google grants
3 google apps
4 how to apply
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6. google.com/nonprofits
free tools to help you achieve your mission
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7. free google products for nonprofits
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8. agenda
1 google for nonprofits overview
2 google adwords / google grants
3 google apps
4 how to apply
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9. google grants for nonprofits
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10. Organic or “Natural”
google’s organic search results search results
• Controlled via algorithm
Need more information about organic results? Visit google.com/webmasters/tools
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11. google’s paid advertising results
Sponsored Paid Advertising
• Advertisers can bid on these positions
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12. google adwords overview
1. Advertisers select relevant keywords and writes ads
2. Users search on those keywords
3. Google ranks ads (ad auction)
4. Winning ads appears
5. Advertiser only pays when ad is clicked
What terms should an animal shelter target?
animal shelter in saginaw cat adoption find dog pets
volunteer with animals adopt a pet animal care
Narrow Broader/generic
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13. regional and local targeting to sharpen focus
Region City Radius
• Country, Regional, and City-level Targeting
– Reach customers searching for results in geographic areas you choose
• Customized Targeting
– Reach customers searching for results in an area you define
• Language Targeting
– Reach users searching in a specific language, wherever they are
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14. google grants
eligible nonprofits can use adwords for free
• In-kind advertising program for 501(c)(3)s
• You create your ads and choose your
keywords
• Ads appear on Google.com
• Self-managed by your organization
• Monthly cap of $10,000 in free advertising
• Maximum CPC bid of $1
• Continues indefinitely
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15. using google grants
target ads to your specific audience and goals
Habitat for Humanity
• Common nonprofit goals for Local Non-profit Building
AdWords include: Affordable Housing in Detroit
– Increasing awareness www.H4H.org
– Soliciting donations
– Promoting events & programs Donate to the Red Cross
– Recruiting volunteers & staff Provide Relief to Disaster
Survivors Around the World!
www.RedCross.org
• Create multiple ads with targeted
messaging to encourage different Ann Arbor Summer Festival
actions or to promote different National and International
events. Performers in Ann Arbor
www.AnnArborSummerFestival.com
Official Volunteer Site
Be a volunteer this holiday season!
Help Gleaners fight Mich. hunger
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16. inside the adwords account
create campaigns and ad groups around your goals
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17. inside the adwords account
choose targeted keywords and customize ads
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18. agenda
1 google for nonprofits overview
2 google adwords / google grants
3 google apps
4 how to apply
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19. google apps for nonprofits
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20. google apps
what’s included*
Gmail Huge inbox with search: keep and find everything
Talk Business class IM and VC as easy as email
Groups Let users easily create and work in teams
Calendar Make sharing calendars and schedules easy
Docs Makes collaborating as easy as creating
Sites Allow users to manage their own sites
Video Unlock the power of video within your business
* free for nonprofits with less than 3000 users
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21. google apps
built on the cloud computing model
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22. google apps
Information overload
• Lots of storage: don't worry about quotas
• Search built into every application
• Labels and threading: new ways to cope
Collaboration is central
• Make collaborating as easy as creating
• Remove the IT barrier to collaboration
Access anywhere
• Mobile versions for applications
• Web-based, no VPN and no thumb drive
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23. google apps: gmail
Manage information better
• 25GB quotas per user - never waste
time managing quotas again
• Search your email -- find what you
need quickly and easily
• Use labels to filter and sort messages
• Conversation threading to help
manage your inbox
Anytime, anywhere access
• Web access from any connection
• Mobile access: Blackberry, iPhone,
Android, Windows Mobile
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24. google apps: talk
Real-time communications
• Instant messaging with text
• Simple voice and video
communications
• IMs archived and searchable with
email
• Integrated directly into the Inbox
Simple to deploy and manage
• No client applications
• Built right into the web-browser
• Video available on any machine with
a webcam
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25. google apps: calendar
Rich functionality
• Quickly add meetings and find
available times and resources
• Sync to Blackberry, iPhone, Android
and Windows Mobile
Share calendars for easier collaboration
• Corporate calendars
• Team calendars
• Launch calendars
• Even external calendars
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26. google apps: docs
Essential editing capabilities
• Word processing, spreadsheet, and
presentation capabilities
• Unique features like forms for
spreadsheets and remote viewing of
presentations
Focused on collaboration
• Real time co-authoring built into all of
the applications
• Control access to documents at user,
group, and company levels
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27. google apps: docs.google.com/templates
Search for “Make-a-Change”
• newsletters
• donor mailing lists
• invite invitations
• event forms
• donor thank you notes
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28. google apps: docs.google.com/templates
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29. agenda
1 google for nonprofits overview
2 google adwords / google grants
3 google apps
4 how to apply
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30. how to apply
1) apply at google.com/nonprofits
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31. how to apply
2) login with your google account
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32. how to apply
3) submit your application
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33. how to apply
4) confirmation and status
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34. when you’re approved
you’ll receive an acceptance email
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35. when you’re approved
enroll in the individual products you want
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36. thank you!
sites.google.com/site/googa2officehours/
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