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Turning Likes into Customers

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Lunch Ann Arbor Marketing
Lunch Ann Arbor Marketing

Martin Smith, LA2M - 10/10/2012

Educación
1 de 21
Martin Smith Marketing Strategy Consultant martin@asideworldwide.com All social spaces: /djgraffiti
50% more income from online sales in 1 month.
Social Media
Re: Advertising Social Media is NOT Different.
Engagement.
Unhealthy attachment to Best Practices & Statistics.
“53% of Americans 12yrs+ who follow brands in social media are more loyal to those brands.”
TEST!
It’s not it’s YOU!
 Ann Arbor based company that sells Home & Garden Décor Products to major retailers nationwide  How did we increase their online sales by 50% in one month?
Identify Your Goals
Selecting Your Target Market • Pick one target market • What customers are you happiest with? • What customers are happiest with you? • Be as specific as possible
O.P.C.
Attention Interest Desire Action
• Attention – Post Likes (Engagement Rate) • Interest – People Talking About You, Post Shares • Desire – Comments, Participation • Action – Clicking Links, Watching Videos
Set Your Primary Indicators • Leads • Sign-ups • Website Click-throughs • Sales Generated
Thanks! Martin Smith A-Side Worldwide LLC martin@asideworldwide.com All social spaces: /djgraffiti

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