1. Case Study -
Logo Design
Total Respondents: 213
Results Collected from 5.31.11 – 6.1.11
Research study conducted by:

2. Please indicate your age:
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
36.15%
40.00%
30.05%
30.00%
18.31%
20.00%
15.49%
10.00%
0.00% 0.00%
0.00%
Under 18 18-24 24-35 35-45 46-55 55+
years old

3. Logo 1
Please indicate how appealing you find the above logo design:
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
36.62%
40.00% 32.86%
30.00% 21.13%
20.00%
7.98%
10.00% 1.41%
0.00%
Not at all Not very Neutral Appealing Very appealing
appealing appealing

4. Logo 2
Please indicate how appealing you find the above logo design:
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
40.00%
34.27% 32.86%
30.00% 22.07%
20.00%
4.69% 6.10%
10.00%
0.00%
Not at all Not very Neutral Appealing Very appealing
appealing appealing

5. Logo 3
Please indicate how appealing you find the above logo design:
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
40.00%
29.58%
26.76%
30.00%
19.72%
20.00% 13.15% 10.80%
10.00%
0.00%
Not at all Not very Neutral Appealing Very appealing
appealing appealing

6. Please select the logo designs you feel fits each statement listed.
Fun Image
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
38.19% 37.01%
40.00%
30.00%
20.00% 12.99% 11.81%
10.00%
0.00%
Logo 1 Logo 2 Logo 3 None

7. Please select the logo designs you feel fits each statement listed.
Collegiate
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
40.00% 31.30%
23.48% 26.09%
30.00%
19.13%
20.00%
10.00%
0.00%
Logo 1 Logo 2 Logo 3 None

8. Please select the logo designs you feel fits each statement listed.
Formal
100.00%
90.00%
80.00%
70.00%
60.00%
45.69%
50.00%
40.00%
23.71%
30.00% 20.69%
20.00% 9.91%
10.00%
0.00%
Logo 1 Logo 2 Logo 3 None

9. Please select the logo designs you feel fits each statement listed.
Unique
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
40.00% 29.92% 29.51%
30.00% 19.67% 20.90%
20.00%
10.00%
0.00%
Logo 1 Logo 2 Logo 3 None

10. Please select the logo designs you feel fits each statement listed.
Contemporary
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
40.00% 30.42% 28.33%
30.00% 20.83% 20.42%
20.00%
10.00%
0.00%
Logo 1 Logo 2 Logo 3 None

11. Please select the logo designs you feel fits each statement listed.
Entertaining
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
35.08% 34.68%
40.00%
30.00%
17.74%
20.00% 12.50%
10.00%
0.00%
Logo 1 Logo 2 Logo 3 None

12. Please select the logo designs you feel fits each statement listed.
Serious
100.00%
90.00%
80.00%
70.00%
58.37%
60.00%
50.00%
40.00%
30.00%
16.31%
20.00% 12.45% 12.88%
10.00%
0.00%
Logo 1 Logo 2 Logo 3 None

13. Please select the logo designs you feel fits each statement listed.
Clever
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
40.00% 30.80%
25.74% 27.85%
30.00%
15.61%
20.00%
10.00%
0.00%
Logo 1 Logo 2 Logo 3 None

14. Please select the logo designs you feel fits each statement listed.
Friendly
100.00%
90.00%
80.00%
70.00%
60.00%
50.00% 40.08%
40.00%
29.18%
30.00%
16.34% 14.40%
20.00%
10.00%
0.00%
Logo 1 Logo 2 Logo 3 None

15. Please select the logo designs you feel fits each statement listed.
Innovative
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
40.00% 32.91%
23.08% 23.93%
30.00% 20.09%
20.00%
10.00%
0.00%
Logo 1 Logo 2 Logo 3 None

16. Please select the logo designs you feel fits each statement listed.
Boring
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
43.75%
40.00%
30.00% 21.25% 19.17%
15.83%
20.00%
10.00%
0.00%
Logo 1 Logo 2 Logo 3 None

17. Please select the logo designs you feel fits each statement listed.
Uncomplicated
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
35.32%
40.00%
24.54% 21.93%
30.00%
18.22%
20.00%
10.00%
0.00%
Logo 1 Logo 2 Logo 3 None

18. Please select the logo designs you feel fits each statement listed.
Believable
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
40.00% 29.96% 31.52%
30.00% 19.46% 19.07%
20.00%
10.00%
0.00%
Logo 1 Logo 2 Logo 3 None

19. Please select the logo designs you feel fits each statement listed.
Stands out from others
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
34.93% 33.19%
40.00%
30.00%
14.85% 17.03%
20.00%
10.00%
0.00%
Logo 1 Logo 2 Logo 3 None

20. Based on the above description of [INSTITUTE], which logo
do you feel best represents [INSTITUTE]?
100%
90%
80%
70%
60% 40%
50% 31% 29%
40%
30%
20%
10%
0%
Logo 1 Logo 2 Logo 3

21. Please indicate which design you feel is the most appealing and which design
you feel is the least appealing:
100%
Best Worst
90%
80%
70%
60%
44%
50% 40%
37%
40%
31%
26% 22%
30%
20%
10%
0%
Logo 1 Logo 2 Logo 3

22. What is your gender?
100.00%
90.00%
80.00%
70.00%
54.46%
60.00% 45.54%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Male Female

23. What is your current annual household income?
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
40.00%
30.52%
30.00% 23.00%
17.37% 15.02%
20.00%
10.80%
10.00% 3.29%
0.00%
Under $25,000 – $50,000 - $75,000 - $150,000 or Prefer not to
$25,000 $49,999 $74,999 $149,000 more answer

24. What is your employment status?
100.00%
90.00%
80.00%
70.00%
60.00%
50.00% 38.03%
40.00%
30.00% 19.25%
20.00% 11.27% 9.86%
5.63% 6.57% 4.23% 3.76%
10.00% 1.41%
0.00%

25. What is the highest level of education you completed?
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
40.00% 29.58% 30.99%
30.00%
15.49%
20.00%
4.23% 8.45% 6.57%
10.00% 1.41% 2.35% 0.94%
0.00%

26. Please indicate your marital status:
100.00%
90.00%
80.00%
70.00%
60.00%
48.83%
50.00%
40.00%
29.58%
30.00%
20.00%
7.51%
10.00%
1.88% 3.76% 3.76% 3.76%
0.94%
0.00%
Single Married Widowed Divorced Separated
Living with significantnot to respond
Prefer otherOther, please specify:

27. Which of the following best describes your ethnic origin?
Please select one.
100.00%
90.00%
80.00%
70.00% 59.62%
60.00%
50.00%
40.00%
30.00%
20.00% 10.33% 10.33% 9.86%
10.00%
3.76% 4.69% 1.41%
0.00%

28. ABOUT THIS SURVEY
This survey was conducted online via social networks among 213
individuals.
This online survey is not based on a probability sample and
therefore no estimate of theoretical sampling error can be
calculated.
For more in depth survey methodology, please contact Lab42 at
info@lab42.com