If you build it, will they come? This session tells you why you may not even want a Website! You begin with six questions to answer before designing your online presence. Discover free tools to enhance search engine results for your Website. Measure your success based on your goals. And, finally, the session will review “The Good, the Bad and the Ugly” when you will decide what works and what doesn’t. Registered participants (optionally) submit their own Websites for a peer review. We’ve typically found at least one good thing about every site visited! Each participant receives a complete Resource List and Email Marketing Workbook.

1. I think that maybe inside any business,
there is someone slowly going crazy.
~ Joseph Heller, Something Happened ~
Website Features That Produce Results
Susan L. Harrington
CEO (Chief Education Officer)
Labyrinth Hill
copyright 2008 Labyrinth Hill

2. Spending an evening on the World Wide Web
is much like sitting down to a dinner of Cheetos...
…two hours later your fingers are yellow and you're no longer
hungry, but you haven't been nourished.
~ Clifford Stoll, astronomer, computer systems administrator, and author ~
Agenda
 Why you may not want a Website!
 Six questions to answer before you begin
 Enhancing Website search results without paying a dime
 Measuring success
 The good, the bad, and the ugly…you decide
copyright 2008 Labyrinth Hill

3. Give a person a fish and you feed them for a day;
teach that person to use the Internet
and they won't bother you for weeks.
~ Author Unknown ~
Why you may not
want a Website!
 Skill
 Time
 Staff
 Money
copyright 2008 Labyrinth Hill

4. You can learn many things from children.
How much patience you have, for instance.
~ Franklin P. Jones ~
 Website Alternatives
 www.Etsy.com
 www.LocalHarvest.org
 Microsoft Office Live
copyright 2008 Labyrinth Hill

5. The Internet is full. Go away.
~ Author Unknown ~
Six Questions to Answer Before You Begin
1. Why do you want a Website? What do you want it to
accomplish?
2. Who is your target audience? Are you focusing on a
geographic area? Or nationwide?
3. What do your prospective customers want/need?
4. What terms/phrases would they use to find you via a search
engine?
5. Do you have the time and/or skills to update your Website
weekly? Or a budget to hire a specialist?
6. List 5 competitors with Websites you feel are well done. Why?
copyright 2008 Labyrinth Hill

6. 93% of consumers prefer the Internet to find local
businesses over Yellow Pages or the newspaper.
~ The Kelsey Group, 2007 ~
Enhancing Search Results
 The Linking Network
 Memberships
E.g. http://labyrinthhill.com/ http://visitkitsap.com/default.asp
 Buy Local – Complete a free listing
 Google Local Directory - Put your business on Google Maps
 http://maps.google.com/maps
 Yahoo Local Search Directory
 http://local.yahoo.com/
copyright 2008 Labyrinth Hill

7. One of the Internet's strengths is its ability
to help consumers find the right needle
in a digital haystack of data.
~ Jared Sandberg ~
Optimizing Search Results with Keywords
 Google Search – Google complete
 http://www.google.com/webhp?complete=1&hl=en
 Keyword Tool
 https://adwords.google.com/select/KeywordToolExternal
 Top Search Results
 What terms/phrases are used by top Website results?
 View Websites’ keywords:
 Mouse: Right click, View Source
 Menu: View, Source
copyright 2008 Labyrinth Hill

8. The Internet is the most important single
development in the history of human
communication since the invention of call waiting.
~ Dave Barry ~
Be careful of what you wish for!
Website checklist:
 Is your Website doing its job based on your goal?
 Find your site visitor statistics report
 Are you doing your job?
 Update Website monthly…better weekly!
 Keep it simple…you decide:
 Google vs. Yahoo
 Compare your favorite Websites
 E-book: Build a Website That Sells
 http://officeliveoffers.com/ebook/MS2eBook.pdf
copyright 2008 Labyrinth Hill

9. A journey of a thousand sites
begins with a single click.
~ Author Unknown ~
Review your results based on goals.
 www.LabyrinthHill.com
 Labyrinth Hill Lavender, Hansville WA
 2,000+ visitors per month
 Primary source for 30+ new subscribers to newsletter per month
 www.GrowingLavenderPlants.com
 Dedicated Website for online course
Lavender: From Soil to Sachet
 200+ visitors per month
 Source for average 10+ new students per month
copyright 2008 Labyrinth Hill

10. If we did all the things we were capable of doing,
we would literally astound ourselves.
~ Thomas Edison ~
 Books:
 Cheap Web Tricks, Anne Martinez
 Growing a Business, Paul Hawken
 The E Myth Revisited, Michael E. Gerber
 Think and Grow Rich, Napoleon Hill
 Half.com, Used Books, www.half.com
 Local Library Small Business Center
copyright 2008 Labyrinth Hill

11. Procrastination is the thief of time.
~ Edward Young ~
Five action items to begin next week:
1. Decide whether or not you want or need a Website
2. Answer the six questions that will help design your site
3. Research the keywords your customers will use
4. If you already have a Website, find the report card
5. Explore other Websites for features that work
copyright 2008 Labyrinth Hill

12. You only have to do a very few things right in your
life so long as you don't do too many things wrong.
~ Warren Buffett ~
Small Business Consulting
 Susan Harrington, Technology, Setup and Training
 Marketing@LabyrinthHill.com, 360-638-2642
 Constant Contact, Email Newsletter Service
 Website Review
 Small Business Workshops
 Internet and Marketing are NOT Four-Letter Words
 Website Features that Produce Results
 Jack Harrington, Marketing and Public Relations
 Harrington-NW@comcast.net, 360-638-2642
 Marketing Plans, Publishing, News Releases, Feature Stories
copyright 2008 Labyrinth Hill