1. 1 Campaign
st
Local band/ solo artist

2. Time line: 1 Campaign st
1. Profile Pitch (Name of band & members/ Genre/ selected
demographics/ photo/ sample of their cover)
2. Pitching for Concept for Photo shoot & MV/ Planning/
Scheduling
3. Photo shoot (HW) following meeting lay outing in class.
4. MV Production (HW) Editing will done in class.
5. Presentation/ Critiquing

3. Format of Profile Pitch
Marketing Plan
Part 1: Client/ Consumer Profile

4. CLIENT/ CONSUMER
PROFILE
A: Backgrounder
1.Name of Band/ artist?
2.Name of band members (if applicable)?
3.Years as an Indie band/ artist?
4.Genre of Music?
5.Target Market?

5. SAMPLE of SONG

6. PRE PRODUCTION
1. Proposed album title
2. Album Cover concept for photo shoot (Individual)
2.1 Student 1?
2.2 Student 2?
2.3 Student 3?
3. Designation of task for Production stage
3.1 Photographer?
3.2 Art Director?
3.3 Lay Out Artist?
3.4 Props ? Set Design?
3.5 Hair & Make up?
3.6 Location Manager?
3.7 Wardrobe?
3.8 Production Assistants/ Researchers?

7. PRE PRODUCTION
1. Proposed album title
2. Album Cover concept for photo shoot (Individual)
2.1 Student 1?
2.2 Student 2?
2.3 Student 3?
3. Designation of task for Production stage
3.1 Photographer?
3.2 Art Director?
3.3 Lay Out Artist?
3.4 Props ? Set Design?
3.5 Hair & Make up?
3.6 Location Manager?
3.7 Wardrobe?
3.8 Production Assistants/ Researchers?