Twitter Tactics and how to get sales from Twitter..Using social media to improve your business..Social Media Means Business Conference presentation by Rob Ryan of LadyUmbrella - http://www.ladyumbrella.com on June 8th 2011
1. Tactics to attract customers andboost sales using Twitter With Rob Ryan of LadyUmbrella
2. Agenda Hi..I’m Rob Why Use Twitter Content Plan Why Multiple Accounts Top Tips to Find Followers Developing a following Twitter Tools Twitter Benefits Twitter Promotions Twitter in the Grand Scheme of Things Who is Twitter for? 3 Tips to Start Today
3. Hi, I’m Rob LadyUmbrella “spreadsheet guy” Social media maniac 46,556 tweets 8,667 followers Using social media since August 2009 Likes your questions..
4. Why Use Twitter Curious - lots of hype about it Necessity – needed to get some customers Free Success stories (@RizzoTees, @IWearYourShirt) New challenge Millions of Users Digital door knocking
5. Content Plan Be different, creative – purple cow No right/wrong Create daily “news” Cross Promotion on different networks “Link Baited” tweets ...but remember 90/10 “rule”
6. Why Multiple Accounts? I operate 4 accounts @ladyumbrellaltd – primary account @ladyumbrella2 – 2nd account @tshirtstrategy – social media blog @teesinapod - Podcast Why? Key to success - Tweetdeck
8. Developing A Following You have some followers..now what? Interact with them Be genuine Add your Followers to Lists What do you want them to do? Where is Twitter in your sales funnel?
9. Twitter Tools Tweetdeck (Hootsuite) - New Followers - @Mentions - Real time searches - DMs - Multiple Accounts - Link Shortening Tweepi.com - Flush unfollowers - Follow Back Lists! Twitpic
10. Twitter Benefits I’m here! Visibility – mentioned in hundreds of blogs – 8,000 + followers Brand Awareness Customer Support Sales ...free! ...fun ...like minded people Don’t need to be technical
11. Twitter Promotions Use of #hashtags Piggy back on Trending Topics Compelling, captivating language - “plsRT” Drive traffic to somewhere – promotion not just housed on Twitter Be different – purple cow
12. Twitter in The Grand Scheme of Things Front and centre for us! All promo is online Facebook & Twitter working in tandem - “The Social Media Symphony” Promotes blog content Promotes Facebook content
13. Who is Twitter For? ..or who is it not for? Medics, food suppliers, coffee suppliers, builders, plumbers, social media experts, accountants, car racing experiences, sports channels, news channels, dog minders etc.. If you want to be on Twitter you can be on Twitter More uses than just business
14. 3 Tips to Start Today Make sure you fill in bio, picture, link, and be human..Create and upload a background image Follow those you’re interested in Use lists Bonus Tip - Follow us at @ladyumbrellaltd
15. And that’s a wrap.. Thank you for listening.. Any questions?
