2. Les Slides de l’Expert
Si vous utilisez les informations de cette présentation, merci de citer le nom de l’entreprise et @lafrenchmobile
3. Lafrenchmobile.com1er communauté de l’industrie mobile créé en 2010
regroupant 390 Entreprises.
Objectifs
- Faire connaître la communauté aux Annonceurs et Marques
- Trouver son prestataire pour la création de services mobiles
- Déposer son Appel à projet sur la marketBrief du site Web
- Faire connaître aux Médias traditionnels les 390 acteurs de la communauté
- Réunir cette communauté tous les 2 mois sur des thèmes particuliers
7. +
Think&GoNFC/BLE
Proximity (NFC & BLE) Solutions and Services that change
Retail Shopping experiencewith Connected Objects
14 people
Experts in NFC: coming from Gemalto, ST Microelectronics, Inside Secure
Experts in Web: J2E, PHP, SQL, Database
Experts in Mobile: phone fragmentation management
Marseille, Bus Dev in Paris and Singapore
Over 30 Customers: Casino, Carrefour, Leclerc, La Poste, …
Multiple French &IntnlAwards
8. + Market data:
Connected Stores & Shopping Experience
NFC= 90% NFC Card penetration in 2014
20% NFC Phone penetration
and 50% of new phones are NFC !
BLE= 20% penetration in 2014
and iBeacon/Apple pushing Hard (2014)
10 Millions of NFC Phones in France beg of 2014.
French Cities become NFC, 64Me investment
1 Billion of NFC objects worldwide (Forrester, Sept 2012)
Confidentiel Think&Go NFC
9. +
9
NFC & BLE
a Unique Shopping Experience
iBeacon/ BLE, …
NFC
Need battery
No battery
1- 20 last meters
last meter
Caisse
10. +
T&G NFC : NFC Solution provider
Software - Service
=> Application (Web&Mobile) + Service
Retailers/
Brands
Smart Objects
Manufacturing
Product info,
Tap-to-Basket, Mobile Payment
NFC-Shopping
x
NFC connects to Smart Objects:
BT pairing, Active NFC, NFCpowered objects
x
NFC-Connect
No NFC-Payment
13. +
Current Screens are weak !
Screens are passive objects with difficult Information Transfer
first level of interactivity: Touch-Screen
1- Select info
2- pick by QR
or 3- pick by NFC
… difficult to pick up information.
Confidential
14. Introducing
+ Multi-points Dynamic NFC-Screen:
the natural ‘Content Distributor’
Screens become interactive surfaces that Transmit and
Receive information using NFC >> BI-DIRECTION
NFC Phones can pick up multiple and dynamic information.
Confidential
15. +
Patents:
NFC-Screen overall concept, bi-directional
Awards in 2013: 7 !!
Winner of GSMA MWC NFC Challenge,
3 x 1st Prizes at Wima Monaco
Winner at Crea13
2 x 1st Prizes at Cartes Sesames
Confidential
16. +
Targeted Markets / Use Cases
Retail
Extended shopping
Window dressing
Digital Signage
Mall
Transport
Train Station
Airport
Games
18. +
18
Coupons/Offers distributors:
Cards or Phones
T&G and
HighCo des nouveaux magasins, des nouveaux coupons !
Chaqueheure,
ilreste:
5 Coupons
ilreste:
18 Coupons
il reste:
4 Coupons
il reste:
0 Coupons
revenez dans
1 heure
il reste:
2 Coupons
il reste:
0 Coupons
revenez dans
1 heure
il reste:
6 Coupons
il reste:
15 Coupons
19. +
Next Gen Ad/Content Platform
Content:
> Web
Coupons
Tickets
…
Load-to-Card
> Screen
Web
Mobile
Account
> Mobile App
Web
Portal
BLE or NFC phones + NFC Cards
> POS
BLE POS or NFC POS (Famoco)
Users access
for Load-toCard account
Merchants /
Brands to
posts Offers