As a Manager of UX Design at LinkedIn, I'd like to share my personal design and leadership philosophy of “less hurdles, more happy” and deep dive on 3 principles that drive innovation in design, brand and culture at a successful company. While innovation is often perceived as this instantaneous game changing event, I believe innovation can be achieved by significant positive change that drives towards a grand vision over time. Here are some of LinkedIn’s most significant positive changes, before and after stories that yielded successful results, and specific ideas on how you can cultivate innovative product design at your company.
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Less Hurdles. More Happy. Cultivating Innovative Product Design.
1. Less Hurdles. More Happy.
CULTIVATING INNOVATIVE PRODUCT DESIGN
Digital Web and Design Innovation Summit | 9.19.2013
Lea Ann Hutter | User Experience Design Manager, LinkedIn
linkedin.com/in/lahutter @lahutter
2. 3 principles that drive
innovation in design,
brand and culture at a
successful company.
Less Hurdles. More Happy.
8. Simplify: Design.
“Innovation is a series of small wins along a truly disruptive trajectory.”
- Deep Nishar, SVP Product and User Experience, LinkedIn
26. Follow over 400 global thought leaders sharing professional wisdom
Influencers 2012
Richard Branson
+2M followers
Bill Gates
+1M PVs in 48 hrs
The average Influencer post receives +20k views.
27. iPad for “Coffee and Couch” 2012
Kickstart your day and catch up in the evening with your network and industry news
29. Extend Reach 2013
Elegant aggregator of your favorite blogs, magazines and social network updates
Clear intention.
Expand perception.
Opportunity for all.
Aspire: Brand.
30. Transform: Culture.
“We hire on culture. The culture becomes the brand.”
- Steve Johnson, VP User Experience Design, LinkedIn
33. LinkedIn Labs
Internal Hackday winners and experimental projects
Year in Review
November 2010 Hackday Winner
The most popular email in LinkedIn history. A visual
representation of everyone in your network who
changed jobs in a given year.
http://yearinreview.linkedinlabs.com
46. Thanks!
Digital Web and Design Innovation Summit | 9.19.2013
Lea Ann Hutter | User Experience Design Manager, LinkedIn
linkedin.com/in/lahutter @lahutter