1. EDITION 10 th / NOVEMBER 2012

2. 01 EditorsMailHouse
“Terima kasih, sangat bermanfaat, semoga suatu saat ditambah halaman untuk arsitektur tradisional dari sabang
hingga Meraoke. Selamat dan sukses” - Putu Rumawan IAI, Architect, Bali Design Committee
“Thank you very much for your sending AQ Edition 9th to us.” - Ance Harjanto
Gondosoewito , KONE Elevators
“Great work guys and best wishes to Pak Paul. Paul where are these student apartments…I want
one of them and go back studying.. “- Martin (Van Der Reidjen), MIAJA DESIGN GROUP
®
Published by
PT. ARKIPURI INTRA NASIONAL
ARKdesign Jakarta Office
Editor in Chief Paul Tan We encourage you to write your comments and opinions to us at
jakarta@arkdesign-architects.com
Editor Zenia Rashelia
Your letters will be published in the next edition of : “EditorsMailHouse”
®
Graphics ARKdesign
®
Marketing Ellena Chandra is not responsible for the contents of readers letters, however the Editor
reserves the right not to publlish letters should it be illegal or counter
EDITION 10 NOVEMBER 2012 productive to do so.

3. CONTENT
01 EditorsMailHouse
03 PrincipalPoint / Urban Living
04 DesignNews / Bondi Residence
08 RecentPublication / A Tiny Swedish Apartment
12 DiscourseDiscussion / Learn From Ultra-Narrow House
17 ARKdesignProjects
18 IndesignDomusProjects
20 DiscourseDiscussion / Famous Logos and The Cost of Designing Them
21 InnovationTechnology
22 Events
23 StayInformed

4. 03
PrincipalPoint
Written by Paul Tan
URBAN LIVING
J akarta ranks among world urban developments, or referred to as a metropolis,
a conglomeration of cities into a huge settlement of people and businesses.
The growth of eating places and cafes are following in suit. A big city such as
Jakarta is an attractive place to be part of, as it is a “melting pot” of cultures,
Like many cities in Asia, Jakarta has turned into an urban environment by political outlooks, nationalities and businesses. It’s also a “pressure cooker”
taking fertile agricultural land around it, as a rapid pace. where all these different ingredients are forced to live and work together often
creating, friction and conflicts, but also creating some remarkable achievements.
This in itself has generated challenges such as transportation, water supply,
ground water, food supplies and waste management. Great ideas, creative businesses, artists and trends are to be found in an
urban environment. This issue of AQ brings to you the way people in different
Urban living is very dependent on a range of support systems such as the above cities of the world react and navigate their lifes in an urban environment, all to
mentioned. One can see the consequences when this support system fails. be part of dynamic and exciting urban lifestyle.
Bandung ± 2006, when garbage collectors went on strike; Bali chronic traffic
snarls when public transportation and roads were not planned in advance. We also look at the aspects of interior design, how it become such an important
element in an urban setting, maximizing the space and views one has in a
Thus, the high cost of living in cities, and the shrinking human habitat that
respond to the need for practicality and affordability. However the demand to
live in cities and the attraction of an urban lifestyle has risen exponentially.
future cities. We hope you enjoy this edition of AQ. .
small house or apartment. We will see more creative juice flowing out of the
Photo Source http://www.corbisimages.com
Source : http://www.architecturaldigest.com/

5. 04
DesignNews Minimalissimo
BondiResidence

6. 05
DesignNews
T his design of this residence
located on Bondi beach
takes advantage of the views and
climate while delivering a modern
luxury in the architecture and its
details. Completed in 2011 by
Sydney-based Redgen Mathieson
Architects, the philosophy of the
team is exhibited in the use of the
materials such as Calacatta marble,
white terrazzo tiles, American
Walnut and dark bronze in the
finishes which lets the undecorated
space speak volumes of a style that
is timeless.
The use of movable glass panels to
optimize light, views and ventilation
into the living spaces, creates a strong
relationship of the living experience
with the environment.

7. 06
DesignNews
“ While I believe that minimalism should reveal
good design, I also believe that it is possible for
it to portray luxury. This project has proven that,
maintaining the integrity of the materials as well as
the architecture in a sophisticated simplicity.
Adele Lim
”

8. 07
DesignNews
The use of movable glass panels to
optimize light, views and ventilation
into the living spaces, creates a
strong relationship of the living
experience with the environment.
While I believe that minimalism
should reveal good design, I also
believe that it is possible for it to
portray luxury.
This project has proven that,
maintaining the integrity of the
materials as well as the architecture
in a sophisticated simplicity.
Written by Adele Lim
Source : http://minimalissimo.com/

9. 08
A Tiny Swedish Apartment
RecentPublication
Urban life-style membawa kita pada pola hidup praktis dan efisien. Dimana konsep rumah dan kebun dapat sempurna tergantikan
hanya dengan petakan bidang kosong dalam sebuah gedung yang kita kenal dengan “apartment”. Pola hidup ini biasanya digemari oleh
profesional muda ataupun keluarga muda yang memiliki segudang aktifitas dan waktu terbatas. Namun dengan sentuhan design simple,
cerdik, serta inovatif seperti tercantum dalam artikel ini, bentuk ruang yang hanya berkisar antara 20-40m2 ini dapat disesuaikan dengan
kebutuhan penghuninya. Sehingga dapat saya katakan bahwa urban life-style adalah cara yang cukup cerdas bagi generasi saat ini,
dengan tetap mengutamakan peran fungsional dan nilai estetis sebuah ruang.
All photos from www.lansfast.se

10. 09
RecentPublication
T
his one-room apartment listed for sale in Umea, maybe compact, it doesn’t stint on the details. graphic designer Olle Eksell for chocolatier Mazetti. (We
Sweden, measures a tidy 35 square meters, or can’t claim to have figured this out on our own, either.
about 375 square feet. We wish we could claim to It also helps introduce the thread of gray that you’ll be seeing Our creative skills with Google’s image search led us
have dug it up ourselves, but actually, loyal Desire throughout the space. And the tiles’ veins pick up the gauzy to a 2011 New York Times blog post identifying it.) The
to Inspire reader Karin Karlsson sent it along to that blog, shadows thrown off by what we think is a crystal pendant greenery helps warm up the space, as do the wood tones
which is where we spotted it. (Short digression: Desire to light overhead. (We’ll see similar lights elsewhere in the you see throughout the apartment. The laminate flooring is
Inspire is a terrific interior design blog, especially if you’re apartment). by Tarkett. The slatted pendant lamp appears to be from
interested in Australian design. Plus, who can resist a blog Secto Lighting, designed by Seppo Koho of Finland; we
Built-in cabinets provide welcome storage space. The stool
that has a category for wunderkammer?) like how it picks up the outdoor view of the gray building
makes the space practical for removing slushy shoes in
as well as the backs of the Shaker-style chairs and even
The apartment may be small, but it holds quite a few winter (and adds a nice gleam -- here’s a similar silver stool
the radiator under the window. You can find similar Shaker
design tips for those of us who have to make do with limited for $70). Even the hooks above the stool are thoughtful: See
chairs for about $300 at Room and Board. We also think
square footage -- for starters, a tiny bed alcove with closet how they echo the graphic black-and-white poster of eyes
a bowback bench from Jas. Becker Cabinetmaker would
space; a bathroom with an ingenious shower enclosure; that you can just glimpse in the next room?
look stunning along one side, but that’s be a real splurge
and an unexpectedly lux touch in an entry/mudroom. at $2,700.
The door you see at left in the smaller photo of the entryway
is to the bathroom -- an impressive use of space if we’ve
ever seen one, but we can’t bring ourselves to feature a The Bedroom
The Entryway
Carrara marble flooring in the entry hall is unexpected, but it bathroom before you see the rest of the home. This studio apartment carves out a semi-private alcove for
makes sense: It’s fairly hard-wearing, it’s not as expensive the bed in between the kitchen and part of the entryway.
as you might think (especially in such a small area), and it The Living Area The open bedroom alcove certainly isn’t for slobs (or pack
puts visitors on notice right away that although your space The “Cacao Eyes” design on the poster is by Swedish rats), but you could probably get away with less-than-neatly-

11. 10
RecentPublication
“
The shiny, reflective surfaces make the kitchen feel larger,
boosted by the pale, disciplined palette that’s carried
throughout the home. The frosted glass cabinet adds
Note that those are shallow luminosity without clutter. The hanging fruit basket with its
storage cabinets against the red, yellow and orange levels is charming -- but to be clear,
left wall; it’s hard to tell in this we’re in no way advising you to restrict your palate for the
sake of a restrained color scheme. Eat the whole rainbow!
photo, but you can see them
a little more clearly in the The Living Room
It’s clearer in this photo than most of the others that the walls
earlier photo of the kitchen- are painted a light gray, while the ceiling is white. We like
plus-bedroom view. how elegantly the homeowner has managed to bring the
electrical cord over the dining table -- the delicate curve of
stowed clothes if you hung a curtain to separate the alcove the cord almost becomes an asset instead of a distraction.
from the living space. Elfa has similar shelving systems.
The yellow throw pillows and the colorful items on the shelves
We think the pendant light -- which throws lovely shadows in the back corner help keep the home from becoming too
onto the walls, just as the entryway light did -- is a Tord boring. More wall shelving against the left wall (barely seen
Boontje design. You can find his Garland light online for here) mimics the shelving in the bed alcove and, of course,
less than $100. offers badly needed storage.
The Kitchen The Bathroom
According to the listing, the kitchen was fully remodeled last Now, this is definitely a small bathroom -- but the shower’s
year with white high-gloss cabinets (see IKEA’s Akurum line) ingenious curved glass doors fold inward to sit almost flush
and a countertop that, like the home’s windowsills, is white with the walls, opening up the space more than we’d have
oiled oak (see IKEA’s Numerar countertop). thought possible. These sorts of folding shower walls appear
The refrigerator reminds us of a Smeg refrigerator we wrote to be more common in Europe than in the States. We found
about this summer in our post “Make a (very) small kitchen angular versions of these shower screens from Duravit and
work harder.” Its narrow shape leaves a small footprint from Kermi.
without sacrificing food storage space. The induction cook
top is another space saver. (The decorative tray on the The fact that it’s a curbless shower opens up the space even
cooktop is a colorful Josef Frank illustration of Manhattan, more, but it also multiplies the water-damage risks. We’d
available worldwide from Svenskt Tenn for about $37.) be curious to know whether any of our readers have had
experience with a bathroom like this. (You can respond in
Note that those are shallow storage cabinets against the left wall; the comments or on the Yahoo! Homes Facebook page, or
it’s hard to tell in this photo, but you can see them a little more you can email us.) We’ve read that if the floor slopes properly
clearly in the earlier photo of the kitchen-plus-bedroom view. toward the drain, the area will dry quickly.

12. 11
RecentPublication
The Floor Plan
No, your eyes don’t deceive you; the floor plan is in Swedish.
You can probably figure this out, but the “vardagsrum” is
the living room, the “sovalkov” is the sleeping alcove and
the “kok” is the kitchen. Again, the apartment is 35 square
meters, or about 375 square feet. Should you be in the
market for a home in Sweden, it can be yours for just under
.
a million Swedish kronor -- about $145,000 at current
exchange rates. It leases for about $250 a month, including
heat, water, cable TV and Internet.
Source : http://homes.yahoo.com
Specialist for Curtain and Fabric Interior
Jl. Kembang Abadi 1 Blok A1 No. 35 Puri Kembangan , Jakarta Barat 11610
Ph : 021-583.06173 Fax:021-583.06174

13. 12
DiscourseDiscussion
Learn From Ultra-Narrow House
Just Feet 12 Wide
By Jennifer Karmon | Spaces – Fri, Aug 24, 2012 1:22 PM EDT
“
This brick beauty
in Washington has
the proportions
of a supermodel,
copy right by 2012
MRIS all height and
little width.

14. 13
DiscourseDiscussion
“
In recent years, though, the house has obviously benefited
from some loving attention -- and it’s an object lesson in
how to maximize space and turn even the most unwieldy
configurations into relative assets.
T
his brick beauty in Washington has the
proportions of a supermodel, all height and
little width.
Listed for $549,999 by Tom Lewis of Redfin, the
2-bedroom, 1.5-bath row-house-without-a-row
somehow manages to look surprisingly roomy
and modern, thanks to some clever interior
customization.
copy right 2012
MRIS

15. 14
DiscourseDiscussion
The floor plans show an indoor footprint of just
about 12 feet wide at its widest by about 26 feet.
The lot size is listed at 423 square feet, which
means WYSIWYG when it comes to a yard -- a
pocket garden in the front, nothing in the back.
Yet the house manages to eke out nearly 1,300
square feet of living space spread over three
levels, and that’s not including what Lewis calls
a “potential” rooftop deck (buyers to verify that
potential, of course).
In recent years, though, the house has obviously
benefited from some loving attention -- and it’s
an object lesson in how to maximize space and
turn even the most unwieldy configurations into copy right 2012
MRIS
relative assets.
The second floor is open living area; this is the
view from the top of the stairs. The owners’ movie
“
screen may not be practical for everyone, but it’s
a good solution to limited space. A flat-screen TV,
with its dark screen, would have risked further
narrowing the room visually. On the other hand,
the mirror’s reflective surface helps open up the ... and take a 360-degree look at the room you just
width (though we might have chosen an less
entered. That’s the front door, of course, anchored
imposing frame).
by a dark-and-light-patterned rug. Despite the
That’s a little work nook the owners have sacrificed privacy, the glass door is smart, extending
squeezed into the bump-out. You’ve probably sight lines from within the house. A glass table
noticed the rug palette already. The open risers
on the stairs help the narrow space feel airy.
anchored to the wall takes up little visual or physical
space, making a potentially awkward bump-out into
a cozy nook, without an inch of space wasted. The
owners customized the table and the benches --
made from a tree -- to fit, Lewis says.

16. 15
DiscourseDiscussion
... and take a 360-degree look at
the room you just entered. That’s
the front door, of course, anchored
“
by a dark-and-light-patterned rug.
Despite the sacrificed privacy, the
glass door is smart, extending sight
lines from within the house. A glass
table anchored to the wall takes
Ah, this is more like it: This up little visual or physical space,
is the thoughtful design I’ve making a potentially awkward
grown to know and love, if bump-out into a cozy nook, without
an inch of space wasted. The
only vicariously. owners customized the table and
the benches -- made from a tree
-- to fit, Lewis says.
copy right 2012
Two bedrooms and a bathroom are
MRIS
on the third level. The bathroom
doors appears to slide rather than
swing open and closed, another
space-saving device. You can
already glimpse the black-and-
white tile.
Look up for a moment and you’ll
see what Lewis calls a “rooftop
escape hatch” leading to what he
optimistically envisions as a future
deck.
The stair railing frames a view
toward downstairs, which avoids
slicing the narrow space into
an even skinnier sliver. You can
glimpse the larger of the home’s
two bedrooms there at the end of copy right 2012
the corridor. MRIS

17. 16
DiscourseDiscussion
The third level is the one part of And again, this bedroom feels a
the house that feels just a little little unfinished compared to the
less cleverly laid out. Maybe the rest of the house.
mattress above rests on the floor
because a platform would have
brought it up too high against the
window? Whatever the reason,
the unfinished quality makes Source : http://homes.yahoo.com
this space perhaps the least
appealing in the house (though
you haven’t seen the tiny second
bedroom yet).
Ah, this is more like it: This is the
thoughtful design I’ve grown to
know and love, if only vicariously.
The cabinetry and fixtures yet
again echo the black-white-
steely-gray palette throughout
the home, and the medicine
cabinet even offers the illusion of
a window. The sink juts out above
the cabinet, providing a generous
size without taking up extra floor
space.
This snug room measures a mere
8 by 10 feet, though the mirrored
closet makes it feel more
expansive. What do you think of
the translucent doors disguising
more storage? It creates a sense
of depth without exposing clutter,
but somehow I’m not quite in love
with it.
copy right 2012 copy right 2012
MRIS MRIS

18. 17
ARKdesignProjects
Majestic Uluwatu Masterplan
Location Bali, Indonesia
Status Concept
Architect Paul Tan / Melinda Mayella / Devy Anggraeny / Freddy Sumanto
Cikarang City OASIS
Location Jakarta, Indonesia
Status Concept
Architect Paul Tan / Melinda Mayella

19. 18
IndesignDomusProjects
Home of A Designer
Location Jakarta, Indonesia
Status Completed
Interior Design Indesign Domus

21. 20
DiourseDiscusseion
Famous
Logos And The Cost Of Designing Them Source : http://stocklogos.com/
Google logo price tag: $0
The original Google logo was designed
in 1998 by Wergey Brin, one of Google’s
founders in Gimp. Later it has been
Coca-Cola logo price tag: $0
fine-tuned several times, but the original
The famous Coca-Cola logo was
concept was kept intact.
created by John Pemberton’s
bookkeeper, Frank Mason Robinson, Nike logo price tag: $35
in 1885. Robinson came up with the The Nike logo was designed
name and chose the logo’s distinctive Enron logo price tag: $33,000
by Carolyn Davidson in 1975.
cursive script. The typeface used, The Enron logo was designed by the
The price only included the logo
known as Spencerian script, was famous Paul Rand in the 1990s.
design, which later has been
developed in the mid-19th century refined but the original concept
and was the dominant form of formal just like in the case of Google and
handwriting in the United States Coca-Cola has been kept intact.
during that period. Later Nike gave 500 shares of
stock to the designer, which is
Australia and New Zealand Banking Group now worth over $600,000.
logo price tag: $15,000,000
New Zealand Banking Group logo was redesigned in
2009
British Petrol (BP) logo price tag: City of Melbourne logo price tag: $625,000
$211,000,000 The City of Melbourne logo was designed by Landor
The BP logo was redesigned in 2008. Associates in 2009.

22. 21
InnovationTechnology
MTR SQUARE
M O N U M E N TA L
The sleek contemporary design is a compliment to today’s modern
exteriors. MTR square offers patented refractor rings to reduce glare,
enhance visual comfort and direct light to the task phone. The “square”
addition to the MTR family allows additional freedom into various
landscape environments.
www.selux.us
TECHNICAL CAPABILITIES
CREATIVE POSSIBILITIES
A complex custom mullion design to meet rigorous structural, thermal and
moisture control specifications. Windows with natural wood interiors to
enhance an environmentally conscious design aesthetic.
www.pellacommercial.com

23. 22
Events
Grand Launching Majestic Point
Apartments Serpong
Hotel Mulia, Jakarta / September 29th 2012
T his event was held on Hotel Mulia, Jakarta. Hosted by Marcellus Chandra as a
cofounder of Prioritas Land.
This event was well attended including celebrities like Nadine Chandrawinata. The design
of the project is unique, being apartment for student and young families with the touched
.
of tropical resort.
Photo from left : Marcellus Chandra | Hermansyah (Regional Secretary of
Serpong) | Nadine Chandrawinata | Victor Irawan | Paul Tan

24. 23
StayInformed ARKdesignNewTeamMembers
Melinda Mayella, ST Freddy Sumanto, ST
University of Tarumanagara, University of Persada Indonesia
Jakarta, Indonesia Y.A.I, Jakarta, Indonesia
Engineering Department Architecture Technical Department
Bachelor of Architecture Bachelor of Architecture
Riki Mubarok
Eko Arif Witjaksono, ST
Mercu Buana University in Jakarta,
Persada Indonesia Y.A.I, Jakarta, Indonesia
Indonesia Architecture Technical Department
Architecture Technical Department Undergraduate Bachelor of
Bachelor of Architecture Architecture
PT. ARKIPURI INTRA NASIONAL ®
Taman Kebon Jeruk Blok G1 No. 58, Jakarta Barat 11630
p +6221 5869369 / 5869371 / f +6221 5304456 / e jakarta@arkdesign-architects.com
www.arkdesign-architects.com