Generated advertising tactics for SleepLady.com

1. sleep lady

3. Amy Laliberte & Dolly Vu

4. the client
Sleep Lady (KIM WEST) is a mother of two and a Licensed Certified Social Worker-Clinical
(LCSW-C) who has been a practicing child and family social worker for more than sixteen
years. Known as The Sleep Lady® by her clients, over the past twelve years she has helped
thousands of tired parents all over the world learn to listen to their intuition, recognize their
child’s important cues and behaviors, and gently create changes that promote and preserve
his or her healthy sleep habits.
West has appeared on the Dr. Phil, Today Show, NBC Nightly News, Good Morning America,
TLC’s Bringing Home Baby and CNN, and has been written about in a number of publications
including The Wall Street Journal, Associated Press, Baby Talk, Parenting, The Baltimore Sun,
USA Today, The Telegraph, The Irish Independent and the Washington Post. West hosts the
sleep section of The Newborn Channel, played in maternity wards in hospitals across the
country.
West has spoken to numerous parenting groups across the country about the importance
of children’s sleep and how to gently teach your child to go to sleep and sleep through the
night.

5. the concept
The idea came from the sleep lady herself. The current Sleep Lady websites provides
expecting mothers and parents alike with great information for how to best deal with their
child and how to manage their sleeping patterns.
One piece of that information came in the form of a childs sleeping chart. A chart scaled
to measure the amount a newborn needs all the way to a toddler. The information was
shown in a hieracheial chart, which influenced our idea.
• Create a hiearchy of sleep tips for newborns all the way to toddlers.
• Create cards that could be given out, purchased through Sleeplady.com
• Create tags of the information to be attached to sleep related retail .
The objective: Get as many people generated to the Sleep Lady website and inform
the audience about who the Sleep Lady is, her services and further information she
has for epecting parents

6. the solution
The solution to our objective is to create a clear sense of hierarchy using russian dolls.
These russian dolls are representative to the age of the newborn ranging from one month to
two years. Each doll requires a certain amount of sleep and specific care. In order to entice
the new parents to gain interest in, they need to get a taste of what Sleep Lady has to
offer. Our solution is to create cards using these dolls to represent each stage of growth.
Each stage offer three tid bits of advice from Sleep Lady’s website. These advices are
given in a card form so that the parents can keep them on file when they receive more
advice in the next stage.
Mothers who use these can then share these cards with their friends who also have
newborns with sleep troubles.

7. Print
Why you used these fonts (brief descript)

8. 1 month
1 month
(15.5 hours of sleep)
Think about using a clean pascifier
when placing the infant down to sleep,
but don’t force the baby to take it. If
you are breastfeeding your baby, wait
until your child is 1 month old or is
used to breastfeeding before using a
pacifier.
sleeplady.com

9. 3-6 months

10. 9-12months
9-12 months
(14 hours of sleep)
When your child is 9 months old, encourage him
or her to become attached to a lovey - a special
stuffed animal or blanket. It makes the child
feel safe and secure, particularaly at bedtime or
when he or she wakes up at night

11. 18 months
18 months
(13 hours of sleep)
When your toddler reaches about 18 months of age
their naptimes will decrease to once a day, lasting
about one to three hours.
sleeplady.com

12. 2 years
2 years
(13 hours of sleep)
Moving from crib to bed before age 2 usually
doesn’t solve sleep problems but increases them.
Not only is your child up at night but now he’s able
to walk around!
sleeplady.com

13. Font
Print Bold Print Clearly
ABCDEFGHIJKLM ABCDEFGHIJKLM
NOPQRSTUVWXYZ NOPQRSTUVWXYZ
abcdefghijklm abcdefghijklm
nopqrstuvwxyz nopqrstuvwxyz
1234567890 1234567890
!@#$%^&*() !@#$%^&*()
Why you used these fonts (brief descript)

14. ColorPalette
Why you used these fonts (brief descript)