Email continues to be a powerful channel for driving business. Are you feeling the power? Or could your email marketing use a turbo-boost? “An Introduction to Email Marketing” is more than a quick overview. It’s a how-to compendium that explains why a holistic approach to email – integrating it with your other marketing channels – is most valuable and how you can implement and measure a top-performing email marketing program.

1. MailChimp Email Marketing
By
Lalit Jain

2. WHO IS THIS SESSION FOR?
• Small Business Owners
• Local Brick And Mortar Businesses
• Social Celebrities Or Brand
• Corporate Marketing Professionals
• Anyone Looking To Benefit From Email
Marketing

3. What Does this Session Cover?
• Email Marketing Introduction
• Email Marketing Basics
• Sign up for MailChimp & Choosing a Plan
• Create an Email List
• Day 2
• Create a Campaign -- Create an Email
• Create a Signup Form

4. Email Marketing Basics
1. Always Have a Goal
There are several reasons to send email:
1. To Share news, build loyalty, educate, invite people to
events, drive traffic to your site, sell your product or
service, etc. But what is your specific purpose? Before
you create an email, think about the outcome you
want. Are you trying to grow your business or email
list? Sell a product? Or get more donations?
2. Have a goal in mind and tailor your email’s information
and Call-to-action to that idea or plan. Are you trying
to establish yourself or brand as an industry expert?

5. Email Marketing Basics
2. Don’t Always Be Selling
1. Send an email newsletter with educational
information, tips, how-tos, and industry news. Give
your customers value with your emails, Then they will
be open to the occasional sales pitch for your product
or service!
2. Send what you promised at sign-up. If subscribers
signed up for tips and tactics delivered twice a week,
that’s what you should deliver. Part of keeping your
email readers engaged is sending the information they
actually wanted.

6. Email Marketing Basics
3. Mail Regularly
1. You want your email subscribers to think of your
business when they need the product or service you
offer, so remind them of your presence with email,
Mail at the least, once per month.
2. Always include a mix of images and text, and include
links back to your website, products or services.
3. Include a postal address and unsubscribe link – A
postal address and unsubscribe link is required by the
CAN-SPAM Act (luckily MailChimp does this
automatically).

7. Email Marketing Basics
4. Build High Quality Email Lists
1. Don’t buy email addresses! This is a terrible idea and
the recipient is almost sure to unsubscribe AND talk
badly about your company to friends because they
didn’t SIGN-UP for your newsletter and what you sent
them is considered SPAM!.
2. The better quality your email lists are, the more likely
your email will get delivered. Only use “opted in” email
addresses for your marketing- Those who have
agreed to receive emails from you. You’ll see higher
engagement and fewer unsubscribes/spam
complaints
3. Slow and steady list growth wins the race every tine!

8. Email Marketing Basics
5. Use an ESP (Email Service Provider)
1. An email service provider (ESP) can help your small
business generate and send emails to very targeted
customer email list.
2. Plus your ESP can store and grow your email lists
automatically!

9. TYPES OF EMAIL SERVICE
PROVIDERS
• An email service provider is a company
that offers bulk email services. Such
services allow you to build email lists,
create templates, look through statistical
reviews of each email sent, A/B split test
campaigns and so on.

10. TWO TYPES OF EMAIL
SERVICES

11. ENTERPRISE PLATFORMS
• Example: Smart Focus, Exact Target,
Expert Sender
• In general there are no demo accounts for
enterprise platforms. You have a massive email
list and need to upload and manage it now, so
you know you will be paying possible $ 1000s of
dollars per year to manage that email list!
• These are some of the top platforms you can
use for clients that have databases with more
than 50,000 users, If less, we use small
business platforms.

12. SMALL BUSINESS SERVICES
• Example: Aweber, Seva, Campaign
Monitor, MailChimp, Get Response
• Most small business email marketing providers
have a free demo option!
• Free accounts enable you to have email lists
usually less than 1000-2000 email addresses.
• The biggest email platform in the world is
MailChimp!
• MailChimp’s Forever Free Plan allows you to
send 12000 total emails a month to up to 2,000
subscribers

13. SMALL BUSINESS SERVICES

14. TAKE ACTION
• Brainstorm your first THREE EMAIL LIST
IDEAS!
• Go to your competitors websites. How are they
capturing emails?
• What are they giving away of VALUE that people
would want to sign up for?
• What is something you want to offer of value that
people would trade their EMAIL ADDRESS for?

15. RESEARCH & BRAINSTORM NOW!
• So TAKE ACTION and start
building a list of ideas for
capturing customer emails!
• Whether it be an eBook,
mini-course, coupon, how to
video, free trial, etc.!
• Look at this example on
www.itedge.in We are
capturing a HYPER-
SEGMENTED EMAIL LIST
of people interested in
furthering their knowledge of
Facebook ads!

18. CHOOSING THE PLAN
www.mailchimp.com/pricing
• If your database is more than 2000 emails or
you want to use all platform features which are
limited on free accounts, you have to pay for the
pricing plan you need, depending on your
database size.
• There are various plans:
– Premium
– Standard
– Essentials
– Free

24. Create Email Lists/Audience

25. Create Email Lists/Audience

26. Create Email Lists/Audience

34. What Does this Session Cover?
Day-2
• Create a Campaign -- Create an Email
• Create a Signup Form

35. Create a Campaign

36. Create a Campaign

55. info@itedge.in