1. “Short "commercial" turning a
"worst" idea into a good one.”

2. “No idea is a bad idea, you only have to
be creative”
Sell umbrellas in desert
How change your mind?
 Can we identificate some need without satisfy?
 What can we do to add value to the situation?
 What innovation can we introduce to make
the product useful?

3. Sell umbrellas in desert
Needs without identificate?:
People sweat, is thirsty and need to
protect from the sun.
How con we add value?:
Change the features of our product in order to satisfy
our clients
How con we do the product useful?:
Imagine the ideal situation for people to enjoy the
turistic places with hard climate and do REAL

4. Sell umbrellas in desert
Where is our target?
Egypt
One of the most turistic places in the world:
In 2000, there were about 5.5 million foreign
tourist arrivals
Turists go to Egypt despite
the climate.

5. Sell umbrellas in desert
Imagine the ideal situation for people
to enjoy the turistic places with hard
climate and do REAL
See the pyramids with less temperature, less sun and without feel
ourselves thirsty
Our new
product!!!
+ + + =

6. Sell umbrellas in desert
Change the features, make a
useful product:
Umbrella ventilator
and thermo:
it charges with sun energy
and the thermo is integrated Umbrella lead:
Umbrella shower: in the handle of the umbrella In case you want to visit
with a independent water pyramid during the night
deposit
+ +

7. Sell umbrellas in desert
Selling this NEW Umbrella with these
new features we create value and
satisfy needs
You can use the ventilator to
Shower when you want refresh yourself
less yur temperature
You can drink of the thermo if
you feel thirsty
And, of course the umbrella
You can see if you go the pyramids
protect from the sun….
late on the evening or early in the morning

8. Sell umbrellas in desert….
It’s a good idea!!!
"If you cant go to beach for sun bath,
you can enjoy wildness of desert
under an umbrella"