SlideShare una empresa de Scribd logo
1 de 1
·
Create a BCG matrix and place the primary product lines/brands
in the matrix. Label the market share and market growth axis
values based on your research. If your firm has a large
portfolio, select one brand to illustrate each major division.
Summarize your findings and discuss how marketing should
allocate resources based on your analysis.
Please focus on classic coke and turn in by tonight. thank you!

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·Create a BCG matrix and place the primary product linesbrands .docx

  • 1. · Create a BCG matrix and place the primary product lines/brands in the matrix. Label the market share and market growth axis values based on your research. If your firm has a large portfolio, select one brand to illustrate each major division. Summarize your findings and discuss how marketing should allocate resources based on your analysis. Please focus on classic coke and turn in by tonight. thank you!