Helping association members accept and embrace online learning
•Descargar como PPTX, PDF•
0 recomendaciones•105 vistas
What are the issues involved with member adoption of a new learning system? Find out in the lively webinar with Lance Simon and Jo Lynn Deal.
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Destacado
Similar a Helping association members accept and embrace online learning
Similar a Helping association members accept and embrace online learning (20)
Último
Último (20)
Helping association members accept and embrace online learning
- 1. Helping Association Members Accept And Embrace Online Learning iCohere, Inc. Walnut Creek, CA Washington, DC iCohere.com Lance A. Simon, CVEP Executive Vice President The views expressed and examples shown here do NOT represent any official views of, nor endorsement by, any professional organization or any agency of the U.S. Government. iCohere educational webinars provide 0.5 credits toward CAE application or renewal professional development requirements. Live attendees only. Special guest: Jo Lynn Deal myMarketing Cafe
- 2. About Your Trainers Lance Simon: Lance Simon, executive vice president for iCohere, has 30 years of experience selling, implementing, and managing enterprise software products and services. He has helped organizations as varied as American Speech-Language-Hearing Association (ASHA) and U.S. Government Publishing Office (GPO) build robust eLearning programs. Jo Lynn Deal: Jo Lynn Deal, president of My Marketing Cafe, helps organizations build integrated marketing programs using today’s digital channels. She has worked with corporations, associations and nonprofits of all sizes. Visit MyMarketingCafe.com or email JoLynnDeal@MyMarketingCafe.com
- 3. iCohere® Unified Learning System • Custom development shop since 1987 • Platform first launched in 2001 • Headquarters in Walnut Creek, CA • Independent, owned by CEO/Co-founder • Developed and cloud managed by iCohere • On U.S. Government Federal GSA schedules • Section 508 Accessibility
- 5. First! Housekeeping Items • This session is being recorded • No fees are paid to Amanda Batson for this presentation • Audio: Internet or Phone • Send us your questions & comments through Chat. Your name is displayed. No product questions or self-promotions. • We remove the attendee list and chat from the session archive. • In about an hour: webinar archive and slides available from inside the iCohere Academy!
- 6. Next! Session Learning Objectives At the conclusion of this session you should understand… • why members resist online learning • key steps to successfully introduce the virtual setting • when and why to engage members before the event(s) • real world examples of associations using online learning • elements of the iCohere unified learning system
- 7. And… Disclosures • Lance A. Simon, CVEP is Executive Vice President for iCohere and the instructor of the Meetings Without Walls™ course. • This presentation is provided free and with no obligation for practitioners and consultants only. We follow-up with all program registrants. • Competitors are not allowed to participate in this live program or to view the program archive.
- 9. Key Reasons Members Resist Online Learning Your association is ready to develop or expand an online elearning program, but your members are resisting. Here is why they are resisting. • New technology, concerns about competency • Loss of human interaction, networking • Higher cost of programs or membership? • More work • Fear, Uncertainty, Doubt (FUD)!
- 10. Resistance To Engagement (Participants) • Multi-tasking • Boredom • Lack of buy-in • Lack of shared purpose • Fear of looking “unprofessional” • Fear of being caught “not knowing”
- 11. 7 Steps to Successfully Introduce Members to a Virtual Setting
- 12. Strategy: Why Go Virtual? YOUR ORGANIZATION wants/needs to… • Reduce meeting/training cost, increase ROI • Expand meeting/training reach
- 13. Strategy: Why Go Virtual? YOUR ORGANIZATION wants/needs to… • Reduce meeting/training cost, increase ROI • Expand meeting/training reach • Help meet/exceed CO2 reduction goals
- 14. Strategy: Why Go Virtual? YOUR ORGANIZATION wants/needs to… • Reduce meeting/training cost, increase ROI • Expand meeting/training reach • Help meet/exceed CO2 reduction goals • Enhance accessibility • Strengthen the organization’s partnering • Generate more overall meeting revenues
- 15. Strategy: Why Go Virtual? YOUR MEMBERS/ATTENDEES want/need to… • Reduce their expenses • Reduce time-from-office • Keep innovating • Network with colleagues • Reduce personal CO2 impact • Engage in a way their disabilities allow • Complete required trainings/credentials • Sharpen their professional edge
- 16. #1: Include Association Members in Program Development • Members are more likely to accept change when they know their concerns have been heard and they have been given the opportunity to contribute • Association members bring an end-user perspective to developing the online programs • Include member-generated content in the online programs
- 17. #2: Tie Online Learning to the Bottom Line • Market Share Analysis – Showcase the success of comparable industry associations using online learning to benefit the association and its members • Cost Comparison – Compare the costs of live events with online learning • Reusable Assets – Highlight the long- term value of reusable assets Publications Courses Webinars Conference Presentations Discussion Boards Documents & Videos
- 18. #3: Recruit Respected Influencer(s) as the Project Spokesperson(s) • Industry Influencers – leaders who are well-known and respected in the industry • Influential Association Members – members who are highly regarded by other members • Leaders of important Association Business Partners
- 19. #4: Key Messaging to Focus on Member’s Personal ROI • “What’s in it for me?” When you can tie online learning to the return on investment for each member, acceptance will come quickly • Use the data from the market analysis and a simple graphic to show online learning as the missing piece for members Member Networking Events / Conferences Online Learning Career Center “This is where online learning fits into what we are already doing” Professional Development Knowledge Sharing
- 20. #5: Provide a Wide Variety of Training Options to Roll Out the Program • Webinars – Warm up members with webinars featuring high quality content • Resource Center – Provide opportunities for self-paced learning through an online resource center • Video Trainings – Create a series of video trainings that introduce bite-size training content • Courses – Self-paced and interactive courses that, if possible, provide CE credits
- 21. Learning communities provide members a place to generate and share knowledge. The community serves as a launch pad for all your learning programs • Live chat sessions with subject-matter experts • Webinars with live streaming • Continuing education through courses • Member networking #6: Support Learning with an Online Community
- 22. #7: Support the Online Community with a Strong Online Resource Center
- 23. Let’s Look At Real-Life Examples
- 24. • Look for your invitation email from this address: sqldba@iCohere.com • Our hub for developing your skills with eLearning and virtual meetings Archives and handouts for all our webinars Unified Learning Design Studio™ Meetings Without Walls™ for virtual meetings eBooks, Guides and Case Studies Free and discounted online courses Online discussion boards • Learn more at iCohere.com/Academy Join 1,400+ of your peers in this worldwide professional learning community!
- 25. Meetings Without Walls™ Course Fall semester September 15 – October 20 Early Bird Rates! Sign up at: MeetingsWithoutWalls.com
- 26. Helping Association Members Accept And Embrace Online Learning iCohere, Inc. Walnut Creek, CA Washington, DC iCohere.com Lance A. Simon, CVEP Executive Vice President The views expressed and examples shown here do NOT represent any official views of, nor endorsement by, any professional organization or any agency of the U.S. Government. iCohere educational webinars provide 0.5 credits toward CAE application or renewal professional development requirements. Live attendees only. Special guest: Jo Lynn Deal myMarketing Cafe
Notas del editor
- Why go virtual, either with webinars or a hybrid or all-virtual meetings/conference? What are your organization’s strategic objectives? <Click1> Well, as we’ve discussed, many meetings either cannot happen in-person any more or are struggling to reach their attendance goals due to travel restrictions. So reducing cost and increasing ROI is a prime reason. <Click2> Even most successful physical conferences reach just a fraction of the total national or global audience who could benefit from the content. New virtual attendees may become advocates for your organization, or members, or physical meeting attendees, or sponsors. So expanding your meeting’s total reach is another major strategic goal that should be stated.
- Your organization may also have a goal regarding carbon emission reduction. If not it should. Going virtual reduces the overall carbon footprint of your meetings, sometimes drastically so.
- It’s just common sense to realize that making these kinds of programs available live online to physically-challenged people in their homes & offices, where they can use assistive technologies and not have to travel, is a huge boon to those who really have a difficult time taking part in traditional meetings. <Click1> If your organization has as a goal to look for ways to reach out to partner institutions then opening your conferences to a broader audience online may enable a direct positive impact on that objective. <Click2> And lastly there is the potential for creating new revenue opportunities through new online meetings, online sponsorships, online tradeshows, and overall expanded Continuing Education units and attendee registration revenues.
- And on the other side of the coin, if we look at it from the attendee’s perspective, the potential benefits are very significant. They basically mirror what we we’ve just been talking about for the org’s objectives. How awesome that the organization’s goals are so well aligned with the virtual attendee’s goals. So strategically your virtual programs provides you with a potentially huge win-win for all parties involved.
- One of the most important steps to gaining member support for online learning is to include them in the decision making process. The more we educate our members, the more they will see the true and long-term benefits of these high quality programs. Members are more likely to accept change when they know their concerns have been heard and they have been given the opportunity to contribute. Second, association members bring an end-user perspective to developing the online programs. They are the people we are creating the programs for and their input is critical to designing programs to meet their needs. And finally, association members are the most experienced in their field. They will serve as a critical source of content for the online learning programs. We will include member-generated content in the online programs.
- Technology has made tremendous advancements over the last few decades and continues to advance at a more rapid pace every day. One of the key ways to resolve member resistance to online programs is to thoroughly research the value and benefits and show how it affects the association’s bottom line. There are a few ways we can do this. First, we can conduct a market analysis that presents our association next to other similar associations. We can show the success of online programs as it relates to member recruitment and retention, revenue generation, and positioning the association as a leading information source in the field or industry. Second, we can create a side-by-side cost comparison of holding live events versus virtual events. What is important here is to show the long term value of online learning. The benefits to members is ongoing and can be accessed indefinitely. And finally, everything you use to educate your members, from workshop curriculum, to PowerPoint slides are assets of your organization. There is an initial cost to creating the material but it can be used in a multitude of ways for long term benefit and revenue. All the materials you create can be interconnected, and repurposed.
- Member resistance can be managed by employing influential spokespeople to help share about the training and program implementation. Influence mapping involves identifying your stakeholders, and in this case they are our association members. Then, of these members, we identify who are the most influential stakeholders who also have the largest circles. These are the ideal candidates for spokespeople. Constructing influence maps regularly, you can become more effective and create an appropriate environment for developing your project. If you manage to get support from the most influential stakeholders, you will have more opportunities for reaching your goals. By considering their opinion you not only gain their support, but improve the quality of your project as well. In addition, it’s important to remember that our spokespeople may be a person who is influential in our industry, not necessarily an association member but someone who is important to them. We may also look at our current business partners and identify leaders who are members respect, to serve as a project spokesperson.
- Our messaging is important for recruiting our development team members and informing association members about the program. The best messaging will show how the program ideally fits into what we are already doing. And it will also show the personal return on investment that each member can receive. This slide shows a simple graphic to do this. A visual graphic is a good way to show online learning as a natural and needed addition to our already outstanding program. Use this along with the market analysis to show the overall benefits.
- Once we have our program in place and our advocates are busy sharing about the program with association members, we need to develop training opportunities that fit into member schedules and use the channels they prefer. These are a few examples.
- Online communities add tremendous value to your online program. It keeps the online learning going yearround. They provide members a place to generate and share knowledge, and to network with each other. WE can use these communities to host events to provide unique learning opportunities to members.
- Finally, as part of our online community we can take our assets and repurpose them and create a robust resource center. As we continue to create more and more online programs, our resource center will continue to grow and can be used as a valuable member recruitment and retention tool.