1. Claire Forrest
Information and Interpretation
Officer

2. How an AONB can earn revenue
from non-public sector sources
 What we do and what we know is worth
something to someone
 Many ways to generate non ring-fenced
income: sell publications, request donations,
charge for events, charge fees for advice
 Reduce costs: re-negotiate supply contracts,
use volunteers not paid experts, extend life of
equipment

3. Example 1: advertising
income
 Chalk and Trees magazine carries 3 – 4 pages
of advertising twice a year.
 Net income to Board is c. £4,000 pa
 AONB website: photo adverts on individual
pages, banners ads and affiliate links.
 Raised £525 to date, aim to raise £2,000 pa

4. Example 2: Event income
 Chilterns Countryside Festival: joint with
National Trust, 115 exhibitors, 5,000 public
attend.
 Costs taken out of total income, leaving profit
of £9230. Split equally between CCB and
National Trust.

5.  Can you use what you are doing anyway to
raise some funds?
 The public usually expect to pay for things
 Invest in services and products which will
bring long term income or savings
 Do you have expertise that someone might pay
for?