This document provides an overview of the digital marketing industry and advice for digital agencies. It discusses key industry trends agencies should know, such as the importance of social media, SEO, and marketing automation. It also covers the typical organizational structure of agencies and common roles. The document recommends agencies focus on 10 areas to drive explosive growth, such as increasing efficiencies, conversions, and upsells. Finally, it describes how the presenter's company can help agencies with white-label fulfillment and software.

1. State of the Digital
Marketing Industry
For 2021-2022
Lane Houk
Co-Founder
Quantum Agency & Signal Genesys

2. About Your Presenter
● Former Army Combat Medic
● Banking industry for 10 years
● Launched my digital agency in 2010
● Partnered in 2015 with Matt, our CTO
● Created software development division in 2016
● Launched Quantum Newswire late 2018 (now Signal Genesys)
● White-label niche, Quantum Agency, in early 2019
● Launched v2 software in July 2021 - now Signal Genesys
About Quantum Agency
Quantum Agency is a USA-Based white-label agency for agencies providing agency-branded
(white-label) fulfillment and white-label marketing technology stack solutions.
Lane A. Houk
https://qr.businesscenter.app/lane-houk

3. Organizational Makeup of a Digital Agency
These are the 3 major components of the 21st Century Digital Marketing Agency
This department handles
marketing, advertising,
business development
and sales.
This department handles
all fulfillment and
delivery of the solutions
sold to all clients.
This department handles
all HR, finance,
accounting and
administrative functions.
Agency
Brand
Sales Fulfillment Operations

4. Organizational Roles in a Digital Agency
Detailed Descriptions: https://link.businesscenter.app/agency-roles
Marketing Manager,
Marketing Assistant,
Appt Setters, Sales
Manager, Salesperson,
Account Manager
SEO specialist, PPC
specialist, Website
specialist, Social Media
specialist, Content
Writer, Project Manager
Operations Manager,
Director of Operations,
Finance and Accounting
specialist, Executive
Assistants
Agency
Ownership
Sales Fulfillment Operations

5. Key Industry Trends Every Digital Marketer Should Know
● Social Media & SEO are the big focus right now
● Marketing budgets overall are increasing
● Marketing automation is a key technology to
understand and leverage
● Google loves “brands” because consumers love
“brands”
● Think in terms of the “customer journey” and the
“customer experience” in your marketing
strategies and execution
● Content marketing is growing in demand and in
the marketing budgets of 82% of all companies
● Usage of video continues to grow in all forms of
marketing

9. What is the MarTech Stack?
● Marketing technology (MarTech for short) runs the
21st century digital marketing agency/department
● Reputation, social, directories, listings, GMB, email,
SMS, CRM, inbound, outbound, ads, etc.
● There are almost 10,000 marketing software
technologies in the marketplace (Beware of SOS)
● Getting the marketing technology stack right is
critical to scaling and profitability
● Get it wrong and you’ll spend years wallowing in
“Martech Fatigue”
● The MarTech stack should be 2nd most valuable
asset the Agency owns (besides the client
relationship; the Martech stack is the glue to the
client relationship.

12. Why Is SEO So Important?

13. 10 - 20%
20 - 30%
Approximate Calls/Clicks by Area:
You are losing business to
competitors if you aren’t
showing up when customers
are searching.
60 - 70%
(in most niches)
Why Google Maps Is So Important

14. ● MRR - Monthly Recurring Revenue
● PPC is MUCH easier to get competent in and deliver as
a solution (more commoditized)
● PPC only drives 10-20% of page 1 leads
● Google Map Pack drives 60-70% of page 1 leads
● Organic rankings drive 20-30% of page 1 leads
● Lesson to absorb: Map Pack Rankings + Organic
Rankings drive 80-90% of all page 1 leads to SMBs
● Client retention rate soars when you can drive
map/organic rankings
● Why? The client’s phone is ringing more and they are
closing more business.
Why SEO is the #1 Solution We Offer

15. #1 - Developing deep competencies in social media and SEO is critical.
#2 - Learn how to use marketing automation and technology tools.
#3 - Understand the concepts of “positioning” and “branding.”
#4 - The customer journey is a funnel. Visualize this...
#5 - Customize key points in the journey to optimize the experience and thus
your results.
#6 - Work video into everything you possibly can. It is simply the best for
engagement. There is no equal.
6 Key Takeaways

16. #1 - Increase Efficiencies in the Prospecting & Sales Process by 10%
#2 - Increase Your Conversion Rate by 10%
#3 - Increase YoY Sales by 10%
#4 - Increase Your Referrals & Lead Generation by 10%
#5 - Increase Upsells to Current Customers by 10%
#6 - Increase Your Fees/Prices by 10%
#7 - Increase Customer Retention by 10%
#8 - Increase Efficiencies in Operations by 10%
#9 - Increase Efficiencies in Fulfillment by 10%
#10 - Strategy, Technology, Systems and Automation to achieve the above
10 Swimlanes to Focus On For Explosive Growth & Profits

17. How we help digital agencies...
● White Label Fulfillment (websites, hosting, SEO, PPC, social, branding and creative design)
● White Label Software (reputation, listings, social, reporting, SEO, CRM)
● Technology Stack Consulting/Deployments
○ Strategize - audit, assess, acquire
○ Systemize - people, processes, products
○ Scale - execute, expand, scale
Want to start your own digital agency? We can help.
Book a strategy session here: https://book.quantumagency.io
Presentation Slides
Download this slide deck: https://link.businesscenter.app/2021

18. Digital Agencies That May Be Hiring
● Plumbing & HVAC SEO - Miami, FL
Josh Nelson - (866) 610-4647 - https://www.plumberseo.net/
● Davis Construction Marketing - Phoenix, AZ
Ryan Davis - (480) 571-2592 -
https://coatingandpaintingleads.com/
● ChiroCandy Marketing - Lumberton, TX
Billy Sticker - (800) 662-1745 -
https://www.chirocandymarketing.com/
● Digital Shift - Alberta, CA
Matt Miciula - https://careers.digitalshiftmedia.com/
● Relentless Digital - Oconomowoc, WI
Joshua Crouch - 262-720-5739 - jcrouch@relentless-digital.com
● Top Results Consulting - Reno, NV
Shawn Tiberio - shawn@topresultsconsulting.com
● Crimson Media Group - Fishers, IN
Shane Simmons - https://www.crimsonmediagroup.com
(765) 437-4554
● Kickstart Dental Marketing
Chris Pistorius - https://indeedhi.re/3Ecc2Oi
● Atilus Marketing - Ft. Myers, FL
Harry Casimir - harry@atilus.com - 239-362-1271