Presentation Slides for #MACA18 Marketing, Admission, Communication and Advancement for International Schools at the #AAIE Summer Institute

1. LEAD STORYTELLER
Becoming the
of your School

2. @LANGWITCHES

3. literate
Are you
?
read
write
express &
communicate
ideas
? ?
?

4. Illiterate
Are you
?

5. literate
Are you
?
1440
Middle
Ages
Digital
Age

6. 1 2
3
4
5
6
read
Can you
?
write?

7. Illiterate
Are you
?
filter
bubble

11. As theLEAD STORYTELLER
TEAM
build your
parents
community
advancement
communication
admission
marketing

12. are theseWHO
LEAD STORYTELLERS?
Documentarians
Curators
Scientists
Ambassadors
Networkers
of your School

14. do they do as
LEAD STORYTELLERS
WHAT ?
communicate
what is happening
in education
celebrate,
support &
inspire
lead action
research
build understanding &
cultural cohesiveness
give evidence
that the school is
fullfilling its
promise to
stakeholders
make the
school’s mission
statement come
to life
document
institutional
memory

16. CONTENT
forSocialMediaPosts&Content
for International
Schools
by Silvia Rosenthal Tolisano
Ideas101
forLEAD STORYTELLERS

17. STRATEGIES
2Multimedia & Transmedia
forLEAD STORYTELLERS

18. Classrooms
forLEAD STORYTELLER
STRATEGIES
3
School Environment
Signage
Hallways
Website
Social Media
Channels
#learnincommunity
Share
your
Learning!
Bulletin Boards

19. TOOLS2018
Ripl Word Swag
Adobe Sparks
Clip
iMovie
Typorama
Canva
forLEAD STORYTELLERS

20. PLATFORMS
Blogs
LinkedIn
Twitter
Instagram
Facebook
Snapchat
Pinterest
2018
forLEAD STORYTELLERS

21. forLEAD STORYTELLERS
Organization
Know your Story Inventory of past
years’ media.
Create a Social
Media Annual Event
Calendar
Social Media
Campaigns
Collect relevant
quotes
List of media
needed to support
your story

22. forLEAD STORYTELLERS
Planning

23. forLEAD STORYTELLERS
Engagement
Thereisahugedifference
between"communicating"with
yourstudents'familiesand
ENGAGINGthem.
RyanMcLaneandEricLowein“YourSchoolRocks…SoTellPeople”
Inspire a reaction
Likes
Comments
Shares
Participate

24. for
LEAD STORYTELLERS
Campaignsand
Contests
#teacherswithcameras
Hashtag Campaigns
Awareness Campaign

25. for
LEAD STORYTELLERS
Campaignsand
Contests
Share to Enter
Common Theme
Post to Support

26. forLEAD STORYTELLERS
Planning

27. Thereisahugedifference
between"communicating"
withyourstudents'families
andENGAGINGthem.RyanMcLaneandEricLowein“YourSchoolRocks…SoTellPeople”

28. forschools
EngagementSocialMedia&
QuotesMonthly
Challenges Polls
Memes Selfies/
USies
Throw-
Backs
crowd-
sourcing
Create polls
on Twitter or
Facebok to
gauge your
audience level
of interest &
solicit their
input
a humorous image,
video, piece of
text, etc., that is
copied (often with
slight variations)
and spread rapidly
by Internet users
a photograph
that one has
taken of
oneself or a
group, and
shared via
social media
A sudden
reminder of the
past. A retro
thing. Could be
a song or an
image that was
posted a while
back
the practice of
obtaining
information or
input into a
task or project
by enlisting the
services of a
large number
of people
Social Media
contests
inspire users to
try new things
Share your
favorite quote
encouraged
your users
to react to
what you
share on
various
levels
Inspirea
reaction

29. forschools
EngagementSocialMedia&
Inspirea
reaction
ShowussomeLOVEon
Instagram,ifyouthink
ourschoolhasthemost
deliciousLunches
Like,LoveorWoWthis
photo onFacebook,ifyou
hadanamazingtimeatthe
eggdroptoday!
Winanhourof
iPhonographycoaching,if
youLoveandsharethis
photoofouryoung
iphonographystudents

30. forschools
EngagementSocialMedia&
Memes

31. forschools
EngagementSocialMedia&
Selfies/
USsies
YourFavoriteTRAVELSpot ReadingaBook
PARTICIPATINGIN
GLOBAL
CHALLENGES

32. forschools
EngagementSocialMedia&
Throw-
Backs
ThrowbackAlumni
-Shareapictureofyour
favoriteSchoolMemory
ThrowbackTuesday-
YourfirstDayofSchool

33. forschools
EngagementSocialMedia&
crowd-
sourcing
the“blueChallenge”
TakephotosofsomethingBluefor24hs.
Sharethebestone…
Askaquestion:
“WhatdoesDocumenting
Learningmeantoyou?”
1-WordVideos

34. forschools
EngagementSocialMedia&
Monthly
Challenges
Description:CreateaBookSnap.Share
asnapshotofaquoteinabookyou
arereading
Posecompletelystillandlife-less,likea
mannequin

35. forschools
EngagementSocialMedia&
Quotes

36. forschools
EngagementSocialMedia&
Polls
What do you value most about our school?
Sense of community
International Mindedness
Twitter
Likethispost,ifyouareplanning
ondonating…

37. …
LastdayofsummerBreak,remindsmeof…
Whattypeoftechwillchangetheworld?
forschools
EngagementSocialMedia&
IDEAS
WhenwesayPASB…yousay…
MyfavoriteClassinHighSchoolwas…

38. 6 word Memoir
Takecontroloftellingyourschool’sStory

39. 6 word Memoir
Takecontroloftellingyourschool’sStory
Whatwouldagraduatefromyour
schoolsayinaSixwordMemoir
abouthisexperienceatyourschool?
UseaBackgroundtoyourText(observeCopyright)

40. website
YouTube
Wikipedia
Instagram
Twitter
LinkedIn
Facebook
#Hashtags
Snapchat
Google Search School Blogs
School Ambassadors
Pinterest
SocialMedia
Auditfor your
School

41. SocialMedia
Auditfor your
School
Amount of Followers and Following.
Engagement: Likes, Share, Comments,
conversation
Variety of Media Content: Text, Images, Video,
infographics, etc.
Appropriate Use of #Hashtags?
Is content supporting and showing evidence of
school’s mission, vision and values?
Is content coherent and telling an overall story?
Does public content online paint an accurate
picture of your school?
Does your Social Media presence attract new
families & faculty?
Are you sharing a healthy balance of original
content and outside content?

43. It is no longer enough
to do powerful work if
Chris Lehman
”
“ sees it.no one

44. HashtagsDocumenting and Sharing School Learning