1. Marketing Films

2. What do you think are the major
elements of a film marketing campaign-
the different ways in which the film’s
‘message’ is presented to potential
audiences?

3. • Billboards
• Trailers on TV
• Trailers before a film in the cinema
• Posters
• Adverts on buses
• Trailers on YouTube before a video
• Adverts on social networking sites e.g facebook
• Tv interviews
• Radio adverts
• Viral Campaigns

4. Where might you expect to see
each of the different parts of the
marketing campaign?

5. • Cosmpolis - 2012

6. • Buses - adverts
• Busy public attractions -posters
• Town Centres – posters, billboards
• Social Networking sites – teaser trailers,
adverts
• YouTube – trailers

7. What factors make you want to go and see
a film? How do you decide which film to
see?

8. • How appealing the trailer is
• Whether the genre is clearly shown
• The actors and actresses in the film
• If it looks exciting, if the trailer is boring or doesn’t show
good parts of the films I wouldn’t want to see it
• The plot/storyline
• Target audience
• Unique selling point