Social Media is constantly changing, and it's quite challenging to keep up with the latest trends and what consumers want. Check out this brief slideshare on the five social media trends to keep in mind when setting or fine tuning your 2013 Social Media Strategy.

1. 5 Social Media Must Haves in your
2013 Strategy
By: Lara F. Abdulhadi

2. GLOBAL BRAND PAGES
Facebook's 'GLOBAL PAGES' allow marketers to maintain one Facebook URL that
will automatically redirect fans to the local page depending on their location.

3. MOBILE ADVERTISING
As more and more people are spending time on their smartphones, it’s
important to include Mobile Ads as part of your annual Media Plans.

4. AUDIENCE TARGETTING
The age of acquiring fans, likes, and followers by the number is long gone.
Remember to target the audience that care about your brand. Quality over
Quantity!

5. LOCATION BASED SERVICES
Location Based Services such as Foursquare are often overseen by marketers.
Remember to include your promotions and offers to your customers so they
can finds you on the go.

6. GET VISUAL
As more users are getting creative with imagers on Pinterest and Instagram,
don’t be afraid to do the same. Get visual, engage, and inspire your followers.

7. FURTHER READING
Instagram for Business
– A beginners guide
10 Tips before starting
a Facebook Page
Introduction to Twitter

8. About the Author
With a strong background as a Social Media
Strategist, Lara is a blogger, who brings together
her online experience and business background to
set the direction and strategy for clients. Her
diverse list of clientele in which social media
strategies was tailored for include both local and
regional clients.
Lara holds an MBA from the New York Institute of Technology,
and offers social media training for individuals and organizations,
along side consultancy and strategy.

9. Facebook
www.facebook.com/larahadiSM
Twitter
@larahadi
LinkedIn
jo.linkedin.com/in/larahadi
Pinterest
http://pinterest.com/larahadi/