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Rsearching
e
Internet
Search
Strategies
1.   What am I looking for?
2.   Where should I look?
3.   How can I find what I’m looking for?
4.   How do I know if what I find is credible?
5.   How do I cite my sources?
Step 1:
What Am I Looking For?
   Broad or general information?
   Specific data or facts?
   Expert opinions?
   Alternative or Differing Perspectives?

Reduce lab time and frustration…
 Offline Search — Make a Plan
Before Online Search…
  Do Offline Search

 What are the questions?
 What are the keywords?

 Develop the queries

 Choose the resources
Searching is not the same
     as Researching
Step 2:
Where Should I Look?
major search engines




 .com
            Pro vs. Con
Metasearch engines




          Pro vs. Con
Google’s other databases
www.technorati.com

  Do a search in google for
    “blog search engine”
Subject Directories
   Built by information specialists
   Selected, evaluated, annotated
   Organized into subject categories

       Librarians’ Internet Index (lii.org)
            By a group of California library professionals
       Infomine
            By UC consortium of library professionals
       MEL
            Michigan Electronic Library


                                            Pro vs. Con
Visual Search Engines

       Kartoo

      Quintara




                  Pro vs. Con
Specialized Search Databases
Subscription Databases

   InfoTrac Junior Edition
http://infotrac.galegr oup.com/itweb/temp88056
        Home access password: temp_log



      Other specialized collections:
       War & Terrorism, Religion


                                   Pro vs. Con
What About Wikipedia?
   Wikipedia
       How does it work?
       The criticism of Wikipedia
       When should it be used?
       How should it be used?
       How shouldn’t it be used?
Google’s Page Rank
    PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))

   BEFORE you search:
    “Crawls” pages on the public web
    Copies text & images, builds database
   WHEN you search:
    Automatically ranks pages in your results
        Word occurrence and location on page
        Popularity - a link to a page is a vote for that page
        Over 200 factors applied to result of a search
Step 3:
How Will I Find What I’m
    Looking For?
Be Specific
   War of 1812 history vs. war of 1812 economic causes
   Word forced to appear on the page +keyword
              +transportation +system +future
              (NO SPACE between + and the keyword)


   Specify exact phrases “put the phrase in quotes”
                      “global warming”
                    “Holocaust survivors”
                    “World Trade Center”

   Exclude a word -keyword (NO space between – and keyword)
     +American +Poetry -sonnet
The asterisk is a wildcard *
It will find alternate suffixes.

Organiz* would find:
Organize, organizes, organization,
 organizing, etc.

interview* would find:
Interview, interviews, interviewing,
  interviewer
Possible Queries
Lebanon war

  Lebanon civil war

       Lebanon “civil war”

               “Lebanese civil war” +causes

Then from there use strategies to pull from specific domains or
  specific file types, etc.

                      “Lebanese civil war” +causes site:gov

                      “Lebanese civil war” +causes site:edu


               "lebanese civil war" +causes site:edu filetype:ppt
Get Smart
   Understanding Domains
       What are the most reliable domains?
       Country codes
           http://www.iana.org/cctld/cctld-whois.htm
   Examining the URL
   http://www.emich.edu/graduate/users/history/crimestat.html
Red Flags
   Look at the URL

    ~ , % , users, members, people, public, blog

    Wordpress, blogspot, typepad, edublogs

    Geocities, angelfire, lycos, yahoo, tripod, AOL
Narrow the Search

   Website or domain
    site:whitehouse.gov “global warming”
    site:edu “global warming”

    File type
    filetype:ppt site:edu “global warming”


   Google advanced search page
Google Results Page

   Missing Page? Use Cache

   Related pages

On a result page:

 Browser edit menu>find
http://www.ghazi.de/civwar.html
Step 4:
 How Do I Know if the
Information is Credible?
CRITICAL EVALUATION
Why Evaluate What You Find on the Web?

      Anyone can put up a Web page
          about anything
      Many pages not kept up-to-date

      No quality control
          less trustworthy than scholarly publications
          no selection guidelines for search engines
Web Evaluation Techniques
    Before you click to view the page...
Look at the URL - personal page or site?
    ~ , % , users, members, people, public, blog
    Wordpress, blogspot, typepad, edublogs
    Geocities, angelfire, lycos, yahoo, tripod, AOL


   Domain name appropriate for the content?
        edu, com, org, net, gov, ca.us, uk, etc.

   Published by an entity that makes sense ?
           News from its source?
                      www.nytimes.com
           Advice from valid agency?
                    www.nih.gov
Web Evaluation Techniques
 Scan the perimeter of the page
      Can you tell who wrote it ?
               name of page author
               organization, institution, agency you recognize
               e-mail contact by itself not enough
      Credentials for the subject matter ?
          Look for links to:
           “About us” “Philosophy” “Background” “Biography”
      Is it recent or current enough ?
               Look for “last updated” date - usually at bottom
      If no links or other clues...
               truncate back the URL
               Modern poetry site
Web Evaluation Techniques
       Indicators of quality
   Sources documented
          links, footnotes, etc.
               As detailed as you expect in print publications ?
          do the links work ?
   Information retyped or forged
          why not a link to published version instead ?
   Links to other resources
          biased, slanted ?
Web Evaluation Techniques
           Do Some Detective Work
   Search the URL in alexa.com
       Who links to the site? Who owns the domain?
       Type or paste the URL into the basic search box
       Traffic for top 100,000 sites

   See what links are in Google’s Similar pages
   Look up the page author in Google
   http://whois.domaintools.com liberty05.com
   What did the site look like in the past?
www.archive.org
Web Evaluation Techniques
STEP BACK & ASK:          Does it all add up
?
   Why was the page put on the Web ?
        inform with facts and data?
        explain, persuade?

        sell, entice?

        share, disclose?

        as a parody or satire?




   Is it appropriate for your purpose?
Cross Referencing
   Triangulation—(3 angles)
       3 DIFFERENT sources that agree on the same
        fact or data
       Why?
Step 5:
How Do I Site My Sources?
Cite it
   Son of Citation Machine
   Knightsite
   Open a word processor
       Copy and paste citation generated from
        Citation Machine
       .5” indent of second line of each citation for
        MLA (and every line after within that source)
    Warlick, David. "Stop The Madness." Landmark Project. June 15,
                2007. Technology in Learning. 25 Sep 2007
     <http://elearning.org/article/2007/expertart07.html>.

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Research power point for students

  • 2. Internet Search Strategies 1. What am I looking for? 2. Where should I look? 3. How can I find what I’m looking for? 4. How do I know if what I find is credible? 5. How do I cite my sources?
  • 3. Step 1: What Am I Looking For?
  • 4. Broad or general information?  Specific data or facts?  Expert opinions?  Alternative or Differing Perspectives? Reduce lab time and frustration…  Offline Search — Make a Plan
  • 5. Before Online Search… Do Offline Search  What are the questions?  What are the keywords?  Develop the queries  Choose the resources
  • 6. Searching is not the same as Researching
  • 8. major search engines .com Pro vs. Con
  • 9. Metasearch engines Pro vs. Con
  • 11. www.technorati.com Do a search in google for “blog search engine”
  • 12. Subject Directories  Built by information specialists  Selected, evaluated, annotated  Organized into subject categories  Librarians’ Internet Index (lii.org)  By a group of California library professionals  Infomine  By UC consortium of library professionals  MEL  Michigan Electronic Library Pro vs. Con
  • 13. Visual Search Engines  Kartoo  Quintara Pro vs. Con
  • 15. Subscription Databases InfoTrac Junior Edition http://infotrac.galegr oup.com/itweb/temp88056 Home access password: temp_log Other specialized collections: War & Terrorism, Religion Pro vs. Con
  • 16. What About Wikipedia?  Wikipedia  How does it work?  The criticism of Wikipedia  When should it be used?  How should it be used?  How shouldn’t it be used?
  • 17. Google’s Page Rank PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))  BEFORE you search: “Crawls” pages on the public web Copies text & images, builds database  WHEN you search: Automatically ranks pages in your results  Word occurrence and location on page  Popularity - a link to a page is a vote for that page  Over 200 factors applied to result of a search
  • 18. Step 3: How Will I Find What I’m Looking For?
  • 19. Be Specific  War of 1812 history vs. war of 1812 economic causes  Word forced to appear on the page +keyword +transportation +system +future (NO SPACE between + and the keyword)  Specify exact phrases “put the phrase in quotes” “global warming” “Holocaust survivors” “World Trade Center”  Exclude a word -keyword (NO space between – and keyword) +American +Poetry -sonnet
  • 20. The asterisk is a wildcard * It will find alternate suffixes. Organiz* would find: Organize, organizes, organization, organizing, etc. interview* would find: Interview, interviews, interviewing, interviewer
  • 21. Possible Queries Lebanon war Lebanon civil war Lebanon “civil war” “Lebanese civil war” +causes Then from there use strategies to pull from specific domains or specific file types, etc. “Lebanese civil war” +causes site:gov “Lebanese civil war” +causes site:edu "lebanese civil war" +causes site:edu filetype:ppt
  • 22. Get Smart  Understanding Domains  What are the most reliable domains?  Country codes http://www.iana.org/cctld/cctld-whois.htm  Examining the URL  http://www.emich.edu/graduate/users/history/crimestat.html
  • 23. Red Flags  Look at the URL ~ , % , users, members, people, public, blog Wordpress, blogspot, typepad, edublogs Geocities, angelfire, lycos, yahoo, tripod, AOL
  • 24. Narrow the Search  Website or domain site:whitehouse.gov “global warming” site:edu “global warming”  File type filetype:ppt site:edu “global warming”  Google advanced search page
  • 25. Google Results Page  Missing Page? Use Cache  Related pages On a result page:  Browser edit menu>find http://www.ghazi.de/civwar.html
  • 26. Step 4: How Do I Know if the Information is Credible?
  • 27. CRITICAL EVALUATION Why Evaluate What You Find on the Web?  Anyone can put up a Web page  about anything  Many pages not kept up-to-date  No quality control  less trustworthy than scholarly publications  no selection guidelines for search engines
  • 28. Web Evaluation Techniques Before you click to view the page... Look at the URL - personal page or site? ~ , % , users, members, people, public, blog Wordpress, blogspot, typepad, edublogs Geocities, angelfire, lycos, yahoo, tripod, AOL  Domain name appropriate for the content? edu, com, org, net, gov, ca.us, uk, etc.  Published by an entity that makes sense ?  News from its source? www.nytimes.com  Advice from valid agency? www.nih.gov
  • 29. Web Evaluation Techniques Scan the perimeter of the page  Can you tell who wrote it ?  name of page author  organization, institution, agency you recognize  e-mail contact by itself not enough  Credentials for the subject matter ?  Look for links to: “About us” “Philosophy” “Background” “Biography”  Is it recent or current enough ?  Look for “last updated” date - usually at bottom  If no links or other clues...  truncate back the URL  Modern poetry site
  • 30. Web Evaluation Techniques Indicators of quality  Sources documented  links, footnotes, etc.  As detailed as you expect in print publications ?  do the links work ?  Information retyped or forged  why not a link to published version instead ?  Links to other resources  biased, slanted ?
  • 31. Web Evaluation Techniques Do Some Detective Work  Search the URL in alexa.com  Who links to the site? Who owns the domain?  Type or paste the URL into the basic search box  Traffic for top 100,000 sites  See what links are in Google’s Similar pages  Look up the page author in Google  http://whois.domaintools.com liberty05.com  What did the site look like in the past? www.archive.org
  • 32. Web Evaluation Techniques STEP BACK & ASK: Does it all add up ?  Why was the page put on the Web ?  inform with facts and data?  explain, persuade?  sell, entice?  share, disclose?  as a parody or satire?  Is it appropriate for your purpose?
  • 33. Cross Referencing  Triangulation—(3 angles)  3 DIFFERENT sources that agree on the same fact or data  Why?
  • 34. Step 5: How Do I Site My Sources?
  • 35. Cite it  Son of Citation Machine  Knightsite  Open a word processor  Copy and paste citation generated from Citation Machine  .5” indent of second line of each citation for MLA (and every line after within that source) Warlick, David. "Stop The Madness." Landmark Project. June 15, 2007. Technology in Learning. 25 Sep 2007 <http://elearning.org/article/2007/expertart07.html>.

Notas del editor

  1. Go through these procedures fairly quickly: there’s an exercise to learn this You want them to be able to understand the form and what it says. DOMAIN APPROPRIATE FOR THE CONTENT: Do you trust a NYT times article from a personal page as much as one from nytimes.com? A copy of Jackie Onassis’s will from a personal page as much as one from the California Bar Assn.? Example of a personal page would be: www.aol.com/~jbarker They are loosely paralleled by the sequence of the form in the next exercise.
  2. You can trust the lii.org more than many referrals. If there are annotations by professionals, that helps. The burden is on you, always. Demonstrate link: search example in Google. Use http://www.hanksville.org/yucatan/mayacal.html