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Getting Social in Small Business TWEET: #ausmumpreneur
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What is Social Media?
1.  Why do you want to use Social Media?
Why Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2.  What’s in it for me?
Why Should I ….? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHICH ONE?
3.  Who is Your Audience? Play where they play…..
Source date: 16/2/10 Demographics of users on social networking sites
 
4.  What do YOU enjoy Using? Social media is for life – you need to keep it going
5.  How Much Time Do You Have? It’s better to do one really well than 10 really badly
Content It’s ALL about quality NOT quantity! Do what you can maintain ongoing
Content Generate interest by sharing interesting content >>> engagement Make people aware of your business so that they LIKE or FOLLOW you Get them to do something, eg buy, go to your website, join your newsletter etc.
Content POST 1:  What is your favourite blog site that you regularly visit?  POST 2:  Woof woof... find out what vets are up to on Facebook here fb.me/QxIy8vvx  POST 3:  Who would you rather meet: Donald Trump or Richard Branson?
What to Post…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What  NOT  to Post…. All about you ALL the time! Try to follow a 80/20 rule
PLUS Focus  – don’t let the bright shiny things distract you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When to Post It depends on the social media…..
How to Get Content Ideas Read articles, blogs, Twitter Ask your audience what they want Check out  www.contentmarketinginstitute.com  for free resources & help on developing content Get inspiration from every day life Look at what is happening in the world Read forums, go to places & see what problems people have that you can solve Follow other people in your industry Put yourself in your readers shoes
Time Saving Tips
1.  Plan ,[object Object],[object Object],[object Object],[object Object]
2.  Schedule ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3.  Use Notifications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4.  Do It on the Go Marginize.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.SocialRabbit.net Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],My story of my 1 st  4 years in business for sale $25 with 5 FREE Mocks http://au.linkedin.com/in/LaraSolomon   www.Facebook.com/SocialRabbit   www.Twitter.com/LaRoo   www.YouTube.com/TheSocialRabbit

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Getting Social for small business

  • 1. Getting Social in Small Business TWEET: #ausmumpreneur
  • 2.
  • 3. What is Social Media?
  • 4. 1. Why do you want to use Social Media?
  • 5.
  • 6. 2. What’s in it for me?
  • 7.
  • 9. 3. Who is Your Audience? Play where they play…..
  • 10. Source date: 16/2/10 Demographics of users on social networking sites
  • 11.  
  • 12. 4. What do YOU enjoy Using? Social media is for life – you need to keep it going
  • 13. 5. How Much Time Do You Have? It’s better to do one really well than 10 really badly
  • 14. Content It’s ALL about quality NOT quantity! Do what you can maintain ongoing
  • 15. Content Generate interest by sharing interesting content >>> engagement Make people aware of your business so that they LIKE or FOLLOW you Get them to do something, eg buy, go to your website, join your newsletter etc.
  • 16. Content POST 1: What is your favourite blog site that you regularly visit? POST 2: Woof woof... find out what vets are up to on Facebook here fb.me/QxIy8vvx POST 3: Who would you rather meet: Donald Trump or Richard Branson?
  • 17.
  • 18. What NOT to Post…. All about you ALL the time! Try to follow a 80/20 rule
  • 19.
  • 20. When to Post It depends on the social media…..
  • 21. How to Get Content Ideas Read articles, blogs, Twitter Ask your audience what they want Check out www.contentmarketinginstitute.com for free resources & help on developing content Get inspiration from every day life Look at what is happening in the world Read forums, go to places & see what problems people have that you can solve Follow other people in your industry Put yourself in your readers shoes
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.