An overview on Australian internet usage. Description of social media, and how it can be used in business with examples from Facebook, LinkedIn, Twitter, YouTube and blogs

1. How To Engage Your Customers Through Social Media

3. Winner of Telstra NSW Micro Business Award 2008

4. Finalist in Telstra Young Businesswoman Award in 2005 and 2008

5. Blogger for www.SmartCompany.com.auThese are Mocks – sock covers for mobile phones

8. What Are Australians Looking at Online? Source: Comscore State of the Australian Internet 2010

9. Where is Time Spent? Source: Comscore State of the Australian Internet 2010

10. Let’s Watch a Video

11. What is Social Media?

12. Top 20 Social Networking Sites in the world…. Source: Wikipedia.com Jan 2010

13. Top Social Networks in Australia Source: Comscore State of the Australian Internet 2010

14. Age of users on social networking sites Source date: 16/2/10

15. Most Popular Australian Websites….. Source: Comscore State of the Australian Internet 2010

16. Social Media is used as a source of information

17. ®

19. 9 million in Australia

20. 300+ million people on it daily

21. People spend on average 55 minutes a day on FacebookBenefits To communicate with customers Position yourself/business as an expert Grow a community Brand Awareness Engage with your audience Listen to your audience Drive people to your website Build relationships with your customers Increase likelihood to purchase Page appears in online searches To get feedback on products/services To tell customers about new products & services Demographic stats on people who like your page

22. A Facebook Page

23. Position Your Business as an Expert

24. Engage with Your Audience

25. Listen to Your Audience Love negative comments! Consumers saying that they haven’t received their Mocks

26. Stats on Fans

27. ®

28. Why use Twitter 200 million registered users (February 2011) 2.5 million Australian registered users 1 Billion Tweets are sent A WEEK! 500,000 new users sign up A DAY! Benefits…. Drive people to your website/blog Communicate with customers Position yourself/business as thought leader in an area Rapidly respond to customer queries/needs/complaints Poll and get feedback Engage with your audience Grow a Community Market research Appears in online searches Networking

29. Twitter Usage March 2010 statistics

30. Twitter Usage March 2010 statistics

31. Some Tweeters…

32. Use Twitter For Research

33. Customer Care 25% [of customers we help via Twitter] come back and say 'thank you' afterwards says AT&T's Customer Service Social Media Director, Molly DeMaagdsource: www.businessinsider.com

36. Companies with a business blog attract 55% more website visitors than non-blogging companies (HubSpot)

38. Blogging at Indium Blogging really engages the team internally as well as customer Indium got a 83% increase in online lead generation through blogging!!! Indium is a registered developer, manufacturer, and supplier of specialty alloys, solders, and thermal interface materials

40. What is LinkedIn? Professional networking site 100 million users globally 1.2 million in Australia Benefits Profile appears in online searches Communicate with other people in your field Promote yourself/business as an expert Research into companies, jobs, ideas Networking Events listing Answer questions to be seen as an expert Generate leads Ask questions of your peers Find a new role

41. Who’s on LinkedIn? 1.2m Australians

42. Who’s on LinkedIn?

43. What is happening on LinkedIn? Source: http://blog.hubspot.com/blog/tabid/6307/bid/6147/LinkedIn-by-the-Numbers-Infographic.aspx

44. Who’s on LinkedIn?

45. Personal Profile

46. Company Profile

48. Online Video Source: Comscore State of the Australian Internet 2010

49. Cisco Do a Great Job http://www.youtube.com/watch?v=5T6Mw8hsHRg

50. Why YouTube?

51. Why YouTube? People want to be entertained!

53. Social media training

54. Social media implementationSTEPS – Online Facebook training software www.StepsLearning.com http://au.linkedin.com/in/LaraSolomon www.Facebook.com/SocialRabbit www.Twitter.com/LaRoo www.YouTube.com/user/TheSocialRabbit 45