How do you turn your innovative ideas into profitable business? This lecture describes a five phase approach for managing innovation.
Stage 1 - Collect
Stage 2 - Select
Stage 3 - Implement
Stage 4 - Sustain
Stage 5 - Market
Handouts for Rotterdam University - School of Commercial Management Studies
7. Three things in common
① Clear vision, direction, sense of purpose
② Culture of sharing, learning and transparency
③ A process for managing innovation
8. TOP DOWN
COLLECT SELECT VALIDAT E SUSTA I N MARKET
BOTTOM UP
3 5 0 +
1 2
1 2 0 5 5
1 2 5
10. “The role of a creative leader
is not to have all the ideas;
it’s to create a culture
where everyone can have ideas
and feel that they’re valued”
Sir Ken Robinson
11. All ideas are centrally collected
KEY QUESTIONS SUBMIT YOUR IDEA
1. What is your idea?
2. What problem are you solving?
3. Expected benefits?
4. Expected investments?
5. What client would want this?
13. Cloud scoring by innovation board
BIWEEKLY BOARD COMMITTEE SCORE BASED ON
ü Complexity and Effort
ü Business Bang
ü Impact on business model
q Kill
q Implement
q Wait
20. I hear and I forget.
I see and I remember.
I do and I understand.
Confucius
21. Making it robust and scaleable
Technology
q Chosen technology implemented
q Chosen technology tested
q Chosen technology documented
Proposition
q Included in price catalogue
q Detailed presentation on intranet
q One pager summary in sales kit
Training
q Wiki on intranet
q Specialist training
q Sales training
Ownership
q SPOC appointed
28. I’ve missed more than 9000 shots in my career.
I’ve lost almost 300 games.
26 times I’ve been trusted to take
the game winning shot and missed.
I’ve failed over and over
and over again in my life.
And that is why I succeed.
Michael Jordan
29. Lars Crama
• 13 years data driven
marketing innovation at
(international) top
organisations
• Studied to be a veterinarian…
• Rotterdam, Shanghai,
Kaapstad and Londen
30. 2organize
• 200 professionals op the
cutting edge of marketing and
technology
• Based in Rotterdam, since
2000
• Part of Oxyma Group
https://www.youtube.com/watch?v=vEamA5PIyHo