Driving Behavioral Change for Information Management through Data-Driven Gree...
Empathy amplifier presentation ms4
1. Emotional Feedback Loops for
Training Emotional Competence
Amy Li – amy.li@singularityu.org
Luis Santiago – luis.santiago@singularityu.org
Malek Houlihan –malekhoulihan@gmail.com
Melanie Swan – melanie.swan@singularityu.org
2. Problem
110 million people die each year from
stress-related disease.
6.9 billion people regularly experience
stressful emotions.
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3. Solution
A powerful, Realtime Emotional
Feedback Loop for human beings
to train themselves to have better
emotional competence using
music.
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4. Applications
Music is “like auditory dopamine-a prosthesis for the damaged basal
ganglia.” - Oliver Sacks M.D., author of Awakenings and Musicophilia
Music therapists have long known that specific music can increase or
decrease Parkinson tremors, and have a healing impact in diseases
ranging from dementia to depression.
Music has traditionally been a stress management tool and with
emerging technologies we can improve its effectiveness by introducing
realtime measurement, feedback, and automation.
Emotional feedback loops can then be extended into a radical new kind
of brain fitness training and discreet motifs for memory enhancement.
With realtime geo-tracking of stress levels and emotions we can create
a global picture of what drives behavior.
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5. How
– Sensors collect neurological and biophysical data
• Mix of single-channel EEG, GSR, temperature,
heart rate variability, and eye-tracking sensors
– Combined sensor input platform multiplexes
signals into standard output
– Machine learning algorithms map sensor data to
emotional repertoire
– Emotional feedback loops create automated
personalized music playlists
EEG: Electroencephalography
GSR: Galvanic Skin Response
Eye Tracking
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7. Three Target Markets
Attractive, fun, and affordable emotional stress
measurement and alleviation
Physician and Patient Cognitive Enhancer Research Professional
Easy-to-use devices and Accessible actionable On-demand customized
therapeutic regimens: technical information: emotion data analytics:
Reimbursable therapies Freemium Data subscriptions and
Analysis services
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8. Team
• Luis Santiago, Computer Systems and Algorithms
– PUCMM – RSTA, Presidential Office of ICT, Dominican
Republic; winner DR Orange Innovation Challenge
• Amy Li, UX and Design
– Yahoo!, AT&T Interactive, Deutsch; NYT “App of the
Week”
• Malek Houlihan, Music/Marketing Director
– Jupiter Sunrise, LLC, Simon Media LLC, Leverage Art,
VirtuePlay; 1,300 performance in 10 countries
• Melanie Swan, Empathy Researcher
– Wharton MBA, DIYgenomics, Genomera, JP Morgan; 12
eHealth/Quantified Self academic journal articles
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9. Go to Market Plan
• Therapeutic Market
– On-board thought-leaders and physicians for
therapy validation clinical trial
• Brain Fitness/Cognitive Enhancement Market
– Target early adopter quantified-self analyzers
• Research Market
– Pharmaceutical companies, patient advocacy
groups, and big health data analytics
organizations
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11. Key Milestones
• Close Investor Seed round
Sep 2012
• Deliver hardware prototype
Jan 2013
• Demonstrate algorithms
Mar 2013
• Begin therapeutic clinical trial
Mar 2013
• Second Investor round Mar 2013
• Launch consumer product
Jun 2013
• Launch research product
Aug 2013
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Notas del editor
A comment on color scheme – blue and white seems bland. Can you work a \nRainbow color or some spectrum into this? I think a warm color – red/orange/yellow would be \nInteresting- blue is a bit cold. \n
This seems to be more a description of the solution than the problem. \nProblem could be “There is no good way to train people to have better emotional intelligence”\nOr you can also title it as an INSIGHT: “Music has a powerful effect on neurotransmitters, and can be\nUsed to create feedback.” \n\nFrom what we were talking about yesterday – we didn’t really focus on geo-location, which \nSeems like a remanent from Luis/Amy’s original idea pre-merger. Perhaps you want to \nPut it into “future projections” – eventually, if you scale to include the whole world to\nImpact a billion people, you’ll easily be able to create a landscape of emotional geography, but\nFocus on the concrete presentation in the beginning. \n
Look forward to this \n
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Too long. This should be a simple sentence. \nSome of these things are features (price point, visually attractive form factor)\nAnd some of these are descriptions: new ability to quantify impact, play personalized music, etc\n\nSuggestion: condense it into “a personalized, real-time emotional feedback loop, \nDelivered via audio and visual cues” \n
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Phrasing sounds a little awkward: 3 customer sets need -> suggestion to revise to \n\n“3 Target markets”\n\nIf you have the time, I would even expand this slide to three separate slides, and \nSpent a little time on each customer, incorporating the brainstorming we had from yesterday\n
Stick some picturs here!\n
Whats the difference between this slide and the business model slide? \nMaybe combine the two?\n
Add some pictures if possible, also have a response to how you are different from all of these things\nMaybe follow this slide with a slide on your“competitive advantage”\n
I would say “projected key milestones”\n